The various business units within organizations are caught in the dangerous cycle of vying for resources and competing for personnel. However, customers today are more fickle than ever, as their loyalty is diminishing. A true omni-channel experience is critical to solving these challenges and, ultimately, to driving a better customer experience.

1. #NewWayToEngage
In 2015, CIOs will invest in omnichannel integration
technologies as a top priority to support growth of the
omnichannel shopper, who is expected to spend
30% more than the single-channel shopper
*Retail Touch Points, 2014
Mobile in-store payments will grow at a five-year
compound annual growth of 154%, to $189 billion
in 2018 from $1.8 billion in 2013
*Business Insider, 2014
43% of companies are unlikely to collaborate with
other businesses — effectively ruling themselves out of
many opportunities
*Small Business Can, 2015
The Future of Supplier and Partner Relationships in Commerce