iBizLog Presentation at Smalltalks 2009

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iBizLog

An overview of iBizLog.com - Smalltalks 2009 conference in Buenos Aires

Technology Business

Smalltalking the web

powered by
miércoles 2 de diciembre de 2009

Schedule

Commercial Objectives
Live Demo
Technology
Development

miércoles 2 de diciembre de 2009

Our target

Independent professionals
Small business (PyMEs)
e-commerce

miércoles 2 de diciembre de 2009

Our competition

WebStore - Amazon
ProStores - eBay
Yola, NeoSitios, etc.

miércoles 2 de diciembre de 2009

iBizLog - Some features
Business types Payment types
Style templates Sales tracking
Customizable on Social networking
certain plans
Ranking system
Messaging tools
Own domain
Shopping cart
SEO by default

miércoles 2 de diciembre de 2009

iBizLog - Numbers
Since the campaign starts (3 months):
29,100 unique visits
5 minutes average time on site
5 pages/visit
Over 1,500 registered users
Over 500 business
miércoles 2 de diciembre de 2009

o!
em
d
e
Liv

miércoles 2 de diciembre de 2009

Technology
GLASS
Linux CentOS (64bits)
Quad Core, 4GB
Hosting: LeaseWeb - Netherlands

miércoles 2 de diciembre de 2009

Deployment
It’s a GLASS!
3 Gems/1 Stone
Apache is going trough FastCGI

miércoles 2 de diciembre de 2009

What we use?
Development on Pharo
Seaside 2.8
Prototype/Scriptaculous
jQuery (made by Sebastian Sastre and my self)
Magritte... a lot of Magritte. Any where. Any place.
AJAX... a lot too.

miércoles 2 de diciembre de 2009

What we use (2)
ReCaptcha (Yes, integrated to Magritte)
ImageMagick (Integrated to Magritte too - this one was hard)
ShareThis (I did not ﬁnd any sense on integrate this with
Magritte, but give me some time)

miércoles 2 de diciembre de 2009

What we did (1)
Home made data storage mechanism
Very simple, but very reliable and customizable.
We call it “Voyage”
Can be used with plain memory, GLORP and, of
course, Gemstone.
It works!

miércoles 2 de diciembre de 2009

What we did (2)
Home made Seaside/AJAX component library
You create components and forget about “html request
blah” stuff.
We call it “Dynamic-Components”, and now “Reef” (on
Seaside 3)
It works too!

miércoles 2 de diciembre de 2009

Problems found (1)
Gemstone people did a very good work providing a Squeak/Pharo compatibility layer
But there are some that were not migrated:
#ifNotNilDo:, #asMonth, #hour24, etc.
Some are present, but with different implementation
HTTP POST work in a very different way
Some others can’t be migrated because the machinery is different:
OSProcess for executing external programs (ImageMagick).
Our solution: use our own abstraction layer for platform speciﬁc stuff

miércoles 2 de diciembre de 2009

Problems found (2)
Hyper stop working with some charge
Our solution: Using FastCGI. It was straightforward, and it speed
ups the application a lot.

miércoles 2 de diciembre de 2009

Questions?

miércoles 2 de diciembre de 2009

Thank you!
self registerAt: ‘http://ibizlog.com’

miércoles 2 de diciembre de 2009

Next year

http://mobile4ads.com
Inteligence marketing platform for SMS, another
smalltalk success (we hope).

miércoles 2 de diciembre de 2009

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iBizLog Presentation at Smalltalks 2009

1. Smalltalking the web powered by miércoles 2 de diciembre de 2009

2. Schedule Commercial Objectives Live Demo Technology Development miércoles 2 de diciembre de 2009

3. Our target Independent professionals Small business (PyMEs) e-commerce miércoles 2 de diciembre de 2009

4. Our competition WebStore - Amazon ProStores - eBay Yola, NeoSitios, etc. miércoles 2 de diciembre de 2009

5. iBizLog - Some features Business types Payment types Style templates Sales tracking Customizable on Social networking certain plans Ranking system Messaging tools Own domain Shopping cart SEO by default miércoles 2 de diciembre de 2009

6. iBizLog - Numbers Since the campaign starts (3 months): 29,100 unique visits 5 minutes average time on site 5 pages/visit Over 1,500 registered users Over 500 business miércoles 2 de diciembre de 2009

7. o! em d e Liv miércoles 2 de diciembre de 2009

8. Technology GLASS Linux CentOS (64bits) Quad Core, 4GB Hosting: LeaseWeb - Netherlands miércoles 2 de diciembre de 2009

9. Deployment It’s a GLASS! 3 Gems/1 Stone Apache is going trough FastCGI miércoles 2 de diciembre de 2009

10. What we use? Development on Pharo Seaside 2.8 Prototype/Scriptaculous jQuery (made by Sebastian Sastre and my self) Magritte... a lot of Magritte. Any where. Any place. AJAX... a lot too. miércoles 2 de diciembre de 2009

11. What we use (2) ReCaptcha (Yes, integrated to Magritte) ImageMagick (Integrated to Magritte too - this one was hard) ShareThis (I did not ﬁnd any sense on integrate this with Magritte, but give me some time) miércoles 2 de diciembre de 2009

12. What we did (1) Home made data storage mechanism Very simple, but very reliable and customizable. We call it “Voyage” Can be used with plain memory, GLORP and, of course, Gemstone. It works! miércoles 2 de diciembre de 2009

13. What we did (2) Home made Seaside/AJAX component library You create components and forget about “html request blah” stuff. We call it “Dynamic-Components”, and now “Reef” (on Seaside 3) It works too! miércoles 2 de diciembre de 2009

14. Problems found (1) Gemstone people did a very good work providing a Squeak/Pharo compatibility layer But there are some that were not migrated: #ifNotNilDo:, #asMonth, #hour24, etc. Some are present, but with different implementation HTTP POST work in a very different way Some others can’t be migrated because the machinery is different: OSProcess for executing external programs (ImageMagick). Our solution: use our own abstraction layer for platform speciﬁc stuff miércoles 2 de diciembre de 2009

15. Problems found (2) Hyper stop working with some charge Our solution: Using FastCGI. It was straightforward, and it speed ups the application a lot. miércoles 2 de diciembre de 2009

16. Questions? miércoles 2 de diciembre de 2009

17. Thank you! self registerAt: ‘http://ibizlog.com’ miércoles 2 de diciembre de 2009

18. Next year http://mobile4ads.com Inteligence marketing platform for SMS, another smalltalk success (we hope). miércoles 2 de diciembre de 2009

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