Global Mobile Advertising revenue hits €14.6 billion ($19.3 Billion) in 2013
nearly doubling from previous year
Growth year-over-year was strong across the board, led by Latin
America, which saw a massive 215% leap over the 2012 figures.
North America and Europe also saw major increases:
Released August 13, 2014 - IABEurope, IAB & IHS
• Latin America – 215%
• North America – 122%
• Europe – 90%
• Asia-Pacific – 69%
• Middle-East and Africa – 45%
The Irish Market
86% of Irish adults have access to digital devices that can be
used to consume information “on the go” and smartphone and
tablet owners spend 3 hours a day online browsing personal
Mobile ad spend reached €34 million in 2013, with mobile
search accounting for 72% of total mobile spend and mobile
display advertising accounting for 28%.
100% growth is expected on mobile advertising in 2014 for the
Irish market as there is still a considerable gap to be bridged
between high smartphone/tablet adoption with a significant lag
in mobile ad spend.
Released May 02nd2014 Silicon Republic
The value of Mobile as part of an integrated campaign: 43% of
customers are more likely to make a purchase when mobile
offers are part of an orchestrated campaign that unfolds over
time across multiple channels.
The growth in mobile video spend: Video is the strongest driver
of the UK mobile ad market, with UK tablet usage at over 40%
of the population in 2014.
The growth of in app advertising: Almost three-quarters (72%)
of mobile ad impressions in the UK come from apps, rather than
mobile web, compared to the 31% of ads viewed on apps
Sources: Business2community, thedrum.com, emarketer
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