Mobile Advertising
Marketing Deck

Mobile Advertising
Global Mobile Advertising revenue hits €14.6 billion ($19.3 Billion) in 2013
nearly doubling from previous year
Growth year-over-year was strong across the board, led by Latin
America, which saw a massive 215% leap over the 2012 figures.
North America and Europe also saw major increases:
Released August 13, 2014 - IABEurope, IAB & IHS
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• Latin America – 215%
• North America – 122%
• Europe – 90%
• Asia-Pacific – 69%
• Middle-East and Africa – 45%

The Irish Market
86% of Irish adults have access to digital devices that can be
used to consume information “on the go” and smartphone and
tablet owners spend 3 hours a day online browsing personal
interests.
Mobile ad spend reached €34 million in 2013, with mobile
search accounting for 72% of total mobile spend and mobile
display advertising accounting for 28%.
100% growth is expected on mobile advertising in 2014 for the
Irish market as there is still a considerable gap to be bridged
between high smartphone/tablet adoption with a significant lag
in mobile ad spend.
Released May 02nd2014 Silicon Republic
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Mobile Trends
The value of Mobile as part of an integrated campaign: 43% of
customers are more likely to make a purchase when mobile
offers are part of an orchestrated campaign that unfolds over
time across multiple channels.
The growth in mobile video spend: Video is the strongest driver
of the UK mobile ad market, with UK tablet usage at over 40%
of the population in 2014.
The growth of in app advertising: Almost three-quarters (72%)
of mobile ad impressions in the UK come from apps, rather than
mobile web, compared to the 31% of ads viewed on apps
globally.
Sources: Business2community, thedrum.com, emarketer
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Advertisers by Industry
5
Alcohol…p5
Telecom…p7
Entertainment…p9
Education…p11
Finance…p12
Insurance…p13
Retail…p17
Female…p18

Alcohol
GuinnessPlus App on i-Believe
Radio Apps
6

Alcohol
GuinnessPlus App on i-Believe
Sports Mobile sites
7

Telecom
Vodafone and Sky Sport Mobile on
Radio Apps
8

Telecom
Vodafone and Sky Sport Mobile on
Radio Apps
9

Entertainment
EA Games Sims 4 on Digital Spy
mobile
10

Entertainment
EA Games Sims 4 on Digital Spy
mobile
11

Education
DIT Postgraduate across Bus Time
Dublin App
12

Finance
AIB Youth across Bus Time Dublin
App
13

Insurance
VHI on Leinster Rugby mobile site
14

Insurance
VHI on Hoganstand mobile site
15

Insurance
VHI on Munster Rugby mobile site
16

Retail
Centra ‘Lunch’ on Ireland Cinema
Times App
17

Female
L’Oreal on Marie Claire Mobile
18

Female
L’Oreal on Marie Claire Mobile
19

Thank You