1. Vodtec: The Universal
Multimedia Platform
Introduction to the Vodtec platform
IBBT Brokerage, May 9th 2007

2. Short Introduction To Vodtec
• Specialized in multimedia technologies (mobile video, user-generated content,
personalized video advertising,…)
• Independent spin-off from IBBT and Ghent University
• Developing since 2005 and operational since 2007
• 1st video blogging site in Belgium
© 2007 Vodtec p. 1

3. Opportunities And Challenges In Digital Media
The Opportunities in Digital Media and The Challenges of Digital Media
"Our content […] on as many
screens as possible [and] on all
the platforms"
NBC President Jeff Zucker
"We are mainly looking at user-
generated content [as revenue
booster]"
René Obermann, CEO Deutsche Telekom
"Video is the future of digital “Digital media requires too much
advertising - no other advertising manual work”
vehicle combines the sight, sound
and motion of television ads with “Can someone convert these clips
the interactivity, targeting and into something our client can see?”
measurability of the Internet"
David J. Moore, CEO 24.7RealMedia
© 2007 Vodtec p. 2

4. How Vodtec Provides Answers To These Opportunities And Challenges
1 Capture multimedia from anywhere
2 Adapt multimedia by embedding
personalized advertisement, logo’s,
overlays,…
3 Convert multimedia to make it available
on any device, platform or format
Everything fully automated: no more manual work required
© 2007 Vodtec p. 3

5. 1 Capture Multimedia From Anywhere
Camera crews
• Upload from mobile phone, camera, PC, webcam,…
Multimedia journalists
• Upload from web, mobile web, email, SMS, MMS,…
Archives, external • No need for special software or applications
suppliers
• Uploads available within seconds
• Location data automatically added
End-users
GPS data
© 2007 Vodtec p. 4

6. 2 Add Personalized Multimedia Advertising
End-user profile Content profile Ads' target audience
• Ads inserted at time of request
• Without delay for end-users
• Video ads, overlays, in screen logo’s and stills
• Ads fully embedded
© 2007 Vodtec p. 5

7. 3 Show Your Content On Any Device
• Publication on any device/platform
• Automatic detection of device with on-the-fly optimization
• Any output format supported (Flash, WMV, MPEG, AVI, 3GP,…)
• Live streaming to any live-enabled device
© 2007 Vodtec p. 6

8. Example Application: Civil And Multimedia Journalism
External
multimedia
suppliers
archives, TV,…
Streaming
Servers
Vodtec
server
End-users Web, mobile,…
visitor
CMS
System
Advertising
management
system
Advertisers
© 2007 Vodtec p. 7

9. Possible Other Applications With The Vodtec Platform
civil journalism (“the extended 4040”)
movies, shows,… on mobile phones
user-generated content sites, contests or programs
personalized video ads
whole range of new video applications: home security, live
events,…
© 2007 Vodtec p. 8

10. Referrals And Contact
email: info@vodtec.com
more info: meet us @ the Video Cloud
Sample customers
© 2007 Vodtec p. 9