#1 slideshare marketing in africa ian rheeder

1. Tapping'Into'The'Emerging' African'Market' WINNING'WAYS' TO#WIN#AFRICA# By'Ian'Rheeder' Afro.op0mist,#CEO#Markitects#Consul0ng,#Johannesburg# #17#Sep#2015#

2. Psychological'PosiAoning' First#Direct’s#ATMs##enjoyed#100%#higher# sa0sfac0on#level#vs.#Midland#Bank;## yet#they'were'the'same'bank!# ! 1996:#WCRS#built#the#brand#(BMW’s#agency)!! “Tell!me!one!good!thing!about!your!bank”!!campaign.!Similar!to!FNB’s!“Steve”!campaign.#

3. Change'QuesAons' •  What#disrupAons#will#make#us#lose# our#industry?# •  How#can#we#aGract'the'youth' market?#

4. 70%'of'PopulaAon'below'25'years' hp://popula0onpyramid.net/africa/2015/# Typical#country#spread# Typical#European#country#

5. BY##NC##ND## AlternaAves' # •  Phones#and#Mobile#phones#will#compete#with#ATMs# •  #The#"mobile#money"#service#=#Africa’s#credit#card# •  Mcommerce#will#be#the#norm#in#Africa# #

6. Blue'vs.'' Red'Ocean''

7. Are#you#innova?ng#ways#of#doing# business#to#replace#your#old! paradigm?# Yes:_____##No:#______#

8. 8# Price:#R800/1kg#Coﬀee# Business#Model:#Printer#cheap,#Ink#expensive# US$80/1#kg#Coﬀee# Blue#Ocean#

9. UBER'Taxi:'Don’t'own'taxis'

10. Tapping Into Africa: Part 1 Part 1: The African Context Part 2: Marketing Magic (How?) Part 3: 7-Deadly Sins & Solutions in Africa (How?)

11. Africa'is'NOT'a'Country' 54#Countries# Over#2,200#languages# Tradi0onal#&#Modern#at#the#same#0me!#

12. A#single#country#like#Nigeria#has#over# 250#diﬀerent#ethnic#groups#and#over# 500#languages.# CIA#–#World#Factbook#

13. Africa'is'NOT'a'Country' With#every#language#is#a#different#culture.# Cameroon# Namibia# German# Greek# Each#culture#requires#a#different#approach.## Different#fabrics:#Language#–#Religion#–#Culture#–#Beliefs#–#History#–##Climate##

14. Africa'is'NOT'a'Country' •  Africa,#1.2#billion#people#(54#countries)# •  India,#1.3#billion#(one#country!)# •  More#mobile#users#than#Europe#&# USA#combined#(770m)# •  120+#million#ac0ve#Facebook#users# •  Could#achieve#7%#ave#growth#for#next# 20.years# •  2014#ave#growth#5.5%#

15. Africa’s'Opportunity:'The'last'fronAer' •  New#product#launch#Japan:#just#3%# chance#of#success# •  World#average:#10%#chance#of#success# •  Africa:#30%#chance#of#success!#(Acumen,#Issue#13,#2015)#

16. Africa:'2nd'largest'conAnent'aUer'Asia' China#(1.4#billion)# Mexico#(125m)# Eastern#Europe#(292m)# Western#Europe#(193m)# India#(1.3#billion)# Siberia#(10m)# USA#(325m)# Japan#(126m)# TOTAL:'3.8'Billion' Africa#(1.2#billion)#

17. Megatrends' 1.  Climate#change# 2.  Urbaniza0on#(Megaci0es#pressure#resources)# 3.  Demographics#(70%#of#Africa#below#25yrs,#shiqing# social#values)# 4.  Ins0tu0onal#Change:#Legal#(climate#change),#Rules# (BEE),#Social#values#(Flexi.0me)# 5.  Technology#(Uber,#more#cellphones#than#humans,# robots#take#jobs,#computers#create#jobs)# 6.  Popula0on#Growth#Slowing#(living#longer,#smaller# families,#richer)#

18. University'Graduates' •  5.million#new#African#graduates#a#year# •  University#enrolments#are#increasing#at#about# 10%#per#year,#but#the#hard#sciences#grows#at# only#about#2%.#

19. It’s'not'about'the'current'scenario;'it’s'about' future'growth' 19#of#23#poorest#countries#in#the# world#are#African;## but#7#of#top.10#fastest#growing# 2014#Growth:#Ethiopia#(8.1),#Mozambique#(7.7),#Tanzania#(7.2),#Congo#(7.0),#Ghana#(7.0),## Zambia#(6.9),#Nigeria#(6.8)#

20. ''''''City' Country' Number'of'millionaires'(2015)' 1# Johannesburg# South#Africa# 23#400# 2# Cairo# Egypt# 10#200# 3# Lagos# Nigeria# 9#100# 4# Cape'Town# South#Africa# 8#900# 5# Nairobi# Kenya# 6#200# 6# Luanda# Angola# 4#900# 7# Durban# South#Africa# 2#700# 8# Pretoria# South#Africa# 2#500# 9# Casablanca# Morocco# 2#400# 10# Accra# Ghana# 2#300# 11# Algiers# Algeria# 2#000# 12# Alexandria# Egypt# 2#000# 13# Port'Louis# Mauri0us# 1#300# 14# Windhoek# Namibia# 1#300# 15# Gaborone# Botswana# 1#200# Africa:'Top'ciAes'for'US$'millionaires,'Sep'2015'' 2#Sep#2015#(SA#has#46,800#millionaires,#was#19,000#in#2000)# *Source:#New#World#Wealth#

21. City' Growth'%' 2015' Millionaires'2025' Accra'(Ghana)# 78%# 2#300# 4'100' Nairobi'(Kenya)# 71%# 6#200# 10'600' Durban'(SA)# 48%# 2#700# 4'000' Lagos'(Nigeria)# 46%# 9#100# 13'300' Pretoria'(SA)# 44%# 2#500# 3'600' Casablanca'(Morocco)# 42%# 2#400# 3'400' Luanda'(Angola)# 41%# 4#900# 6'900' Johannesburg'(SA)' 39%# 23#400# 32'600' Cape'Town'(SA)# 38%# 8#900# 12'300' Alexandria'(Egypt))# 35%# 2#000# 2'700' Cairo'(Egypt)# 33%# 10#200# 13'600' Algiers'(Algeria)# 25%# 2#000# 2'500' Africa'Topd12:'US$'Millionaire'growth'forecast'by'city,'2015'd'2025# *Source:#New#World#Wealth#10.year#growth#forecast#

22. Africa’s'US$'Millionaires' •  Sep#2015:#163#000#millionaires#living#in#Africa## •  2000:#66#000#–#a#staggering#146%#increase# •  Together,#they#hold#a#combined#wealth#of#US $670#billion.## •  30%#Africa’s#growth#in#millionnaires#is#South# Africa##

23. China:'Rural'Exodus' China's#growth#poten0al#is#less#than#6%#(2016).# The#economic#slowdown#can#be#partly#explained# by#the#fact#that#the#labour#force#has#been# declining#since#2014.'' In'other'words,'cheap'labour'is'now'gone.'' 2007:#14%#GDP#growth,#2015:#7%# In#20.years,#300#million#moved#to#ci0es# (1994#–#2014)#

24. Africa’s'challenge:'ProducAvity' All#use#extremely#“expensive”#USA#labour;#but#it’s#cheaper.# What’s'the'soluAon?'' Inspira0onal#leadership#and#innova0on# (entrepreneurship).#

25. ProducAvity,'Traﬃc,'Power'Cuts' Nigeria#outperformed#South#Africa#on#5#of#the#8# indicators#related#to'labour'markets'eﬃciency# (World#Economic#Forum#i.e.#“Coopera0on#in#labour.employer#rela0ons”#and#“Flexibility#of#wage# determina0on”#just#to#name#two.)# #

26. Megatrend:'UrbanisaAon' 1.  In#2008#–#urban#was#bigger#than#rural# 2.  Popula0on#growth#slowing#(2050#–#only#9#billion)# 3.  Rural#not#cool#(tradi0onally#big#families)# 4.  Megaci0es#(10m#=#Cairo,#Lagos,#Kinshasa;#Gauteng#=# 12m)# 5.  Gauteng:#Current#urbanisa0on#growing#at#1m#per# year#(more#millionaires)!# 6.  Urban#posi0ve:#never#sleep#(food,#gyms,#shops).## 7.  Nega0ve:#pressure#on#resources#(water,#electricity,#eﬄuent,# joblessness/70%#youth#unemployment#in#SA)#

27. Megatrend:'Technology'(disrupt)' 1.  Mechanized#pla0num#mine:#Anglo’s#Mogalkwena#mine#is# already#proﬁtable,#but#workers#require#min#of#matric#maths,# science#and#English.## 2.  Big.data:#data#analy0cs#(extrac0ng#the#right#answers)#will# annihilate#compe0tors.## 3.  East#Africa:#Info#&#Tech#Comm#(ICT)#is#driving#the#economy# (i.e.M.Pesa#mobile#money);#migra0on#to#digital#TV# 4.  Africa’s#mobile#penetra0on#65%#(2012),#free#Wi.Fi#in#taxis# 5.  West#Africa:#Ecobank#(Nedbank#South#Africa#has#20%#stake# in#Africa’s#biggest#bank)# Nano.technology,#3D#Prin0ng,#Drones#(DHL),#Driverless#Cars#(Avis),#Online#Educa0on#

28. Tapping Into Africa: Part 2 Part 1: African Context (Why?) Part 2: Marketing Magic (How?) Part 3: 7-Deadly Sins & Solutions in Africa (How?)

29. 29# Product Price Placement Promotion Objectives Quality Packaging Training Warranty Returns Guarantees Range of New Product Dev. Objectives Your cost/price Competitor s price Customer s price Discounts Payment Terms Increases Basic price Price lists Objectives Location of store Ordering process Speed of delivery Stock levels Agents Distributors Hubs/Spokes Coverage Objectives Positioning of brand Advertising/WOM Face-to-face selling Direct Marketing New Media/Internet Sales promotions PR/Publicity Sponsorship 4Ps for Product Marketing Another 4Ps for Services Marketing People Processes Physical Evidence Productivity/Quality Your Staff s skills Service Efficiency Capabilities Dress Motivation Training IT Systems Control Planning Invoicing Information Research Physical Facilities Premises Peripheral evidence Staff professionalism Stationery References Total Quality (TQM) Operations (OE) Economies-of-scale Flexibility Mass customisation Standardisation p.11#McCarthy,#1960# Boom#&#Bitner,#1981## Partnerships

30. “Ps”'in'order'of'priority' 1# Partnerships#(In.country# people;#business#&#cultural# environment;#local#associates)# 2# Place#(Logis0cs,#Footprint)# 3# Product'(customised)# 4# Price'(aﬀordability)# 5# PromoAon'(culture)# Middle.class#in#Africa#(Africa#Dev#Bank,#2010):## US$2#–#US$20#per#day,#US$730#–#US$7,300#p.a## MarkeAng'“Ps”'in'Africa'

31. Research'DistribuAon,'Sales,'MarkeAng' “If#you’re#NOT#going#to#partner#you’re# not#going#to#make#it#in#Africa.”## Johan#Botes,#CEO,#Consilia#Consul0ng#(2015:29)#

32. US$900# Not'really'Africa'

33. Huawei'Ascend'Y220'from'Jet'–'R549.90'(US$50)' Alcatel'1011'from'Pep'–'R99'($10)' Smartphone' FM#Radio# MP3#player# 2015:#Cheapest#Phones#

34. Aﬀordability:#US$0.20/2#litre#

35. Finding'The'Skeleton'in'The'Closet' •  The#only#way#is#to#spend#at#least#a# year,#face.to.face,#gathering#reliable# informaAon#and#forging#in.country# partnerships.## •  Interview#other#foreign#companies.#

36. MarkeAng'in'Africa' •  Can’t#transplant#adverts#from#Europe# (culture):#research,'research,'research'and# use#local'partners'to#give#you#the#inside.edge# •  MTN#has#localised#in#each#country,#but#MTN’s# look#&#feel#is#consistent# •  Cost#of#doing#business#can#be#high# (corrup0on,#dictatorships,#lawlessness)# •  Not#a#single#con0nent#like#USA#

37. Case:'Woolworths'Nigeria'(2013)' •  Nigerians#vs.#South#Africans,#like#comparing# Swedes#to#Sudanese#–#very#diﬀerent# •  Nigerians#are#extremely!selec?ve!when#it#comes# to#everyday#fashion.#Don’t#do#local#oﬀ.the.rack# fashion# •  Nigerian#in#Lagos#are#extremely#quality!conscious! –#Woolworths#was#perceived#as#too#conserva0ve# and#low#quality# •  Nigerians#don’t#look#for#quality#garments#in#a# mall#–#they#go#niche#(i.e.#someone's#home)# •  Lesson:#In.depth#research.#Africa#is#complicated!#

38. Tapping Into Africa: Part 3 Part 1: African Context Part 2: Marketing Magic (How?) Part 3: 7-Deadly Sins & Solutions in Africa (How?)

39. De#Swaan##Arons,#M.,#Van#den#Driest,#F.#and#Weed,#K.#(2014).#The!Ul?mate!Marke?ng!Machine.'HBR,#Jul.Aug,#2014#p.59# Jul/Aug#2014#

40. Sin & Solution #1 1.  Marketing Leadership (Engage people) 2.  Research & Environmental Scanning 3.  Purposeful Positioning 4.  Customer Experience Management (CEM) 5.  Sales Team clashes with the Marketing Department 6.  Recruiting the wrong Salespeople 7.  Incorrect Segmentation & Targeting

41. IT# Marke0ng# HR# 52%#of#CMOs#rated#Marke0ng.IT#as#their#top# priority.#(Accenture,#2014)# #

42. All'Business'Units'

43. 43# When it’s pitch dark, just a ray of light keeps us moving forward. #Vision#

44. 44# Hope Energy

45. How'to'Lead'the'enAre'company?' ©#Ian#Rheeder#2012#

46. Trust'before'Engagement'&'Competence' 1.  TRUST:#"What!are!marke?ng’s! inten?ons?”! 2.  ENGAGEMENT:#“If!there!is!no!trust,!then! marke?ng’s!engagement!must!be!to! manipulate!us.”! 3.  COMPETENCE:#"Is!marke?ng!capable!of! ac?ng!on!those!inten?ons!(in!#1!above)?”##

47. The Neuroscience Trust'is'an'emoAon' People#don’t#act,#un0l#they#feel# something.## Engagement#does#not#increase# unless#trust#increases.# The#decision#to#trust#is#not! intellectual#–#it’s#emo1onal.#

48. The Neuroscience What the science has proven? ' 1.  Be the First to do a small favour (reciprocity) 2.  Be Likable 1.  Body language & tone (mirror neurons) 2.  Similar to us (1:1 small talk doubles chances of winning a negotiation) 3.  Pay genuine compliments (positive feedback) 4.  Cooperate (concede on something, win-win) 3.  Consensus: when people at all levels follow the leader (law of social acceptance), everyone starts to follow Copyright Ian Rheeder Trust Empathy

49. Neuroscience#of#CEM:#Ian#Rheeder# Leader# Employees# Customers# Mirror'Neurons'

50. The Neuroscience René'Descartes'd'1596'–'1650,'Father'of'Modern'Philosophy,'1600s' “I#think,#therefore#I#am.”# “I#feel,'therefore#I#am.”#

51. Neuroscience#of#CEM:#Ian#Rheeder# •  Creativity increases by 300%. •  Call#centre#staﬀ#400%'higher# sales#(tone#of#voice)# •  Other#sales#staﬀ# 37%'higher#sales# Spreitzer,!G,!&!Porath,!C.!(JanVFeb,!2012),!Harvard!Business!Review.!p.96,!and!p.102! •  Blue Collared: 27% more productive

52. Emo0ons#Drive#People#–#People#Drive#Performance#

53. Rude#and#rough,#but#people#s0ll#Trusted# them#because#of#their#track#record,# Engaging#vision,#and#Competence.## TRUST' Elon#Musk# Steve#Jobs#

54. How#to#Lead:#TEC#Leadership#System#©#Ian#Rheeder#2015#

55. Sin & Solution #2 1.  Marketing Leadership 2.  Research & Environmental Scanning 3.  Purposeful Positioning 4.  Customer Experience Management (CEM) 5.  Sales Team clashes with the Marketing Department 6.  Recruiting the wrong Salespeople 7.  Incorrect Segmentation & Targeting Lust,#Envy,#Pride,#Greed,#Sloth,#Gluony,#Anger#

56. Success Key Success Factors (KSFs) In order of priority, what are Pty Ltd’s Top-10 KSFs? Strategy'Simpliﬁed' Key'Buying'Factors'' (KBFs)# In#order#of#priority,#what#are# Customer’s'Top.10#KBFs?# ##

57. Strategy'Simpliﬁed' Marke0ng#Mix#Decisions#(8Ps)# Key# Success# Factors# Key# Buying# Factors# Key' Issues' Low Scores will be Issues.Low Scores will be Issues. 7P'Plan'

58. Key Success Factors for Business Unit ??? Market Share % %' %' %' Key for Success. Rank in order of priority; most important KSF first. Rate 0-10 your ability to achieve/meet these KSFs Us Compe0tor# Compe0tor# Compe0tor# 1 Partnerships# 2 Place#(Logis0cs,#Footprint)# 3 Product'(customised)# 4 Price'(aﬀordability)# 5 PromoAon'(culture)# 6 7 8 9 10 Overall Rating (0-10) Strong = 10 Select your Top-10 KSFs and rate them.

59. 60 Mapping of your Customer’s Key Buying Factors (KBFs) Rank in order of priority the most relevant customers KBFs. You & Competitors ability to serve (Rate 0-10, 0 is unable, 10 very able) Key for Success You Competition 1 Compo 2 Compo 3 1 Relationships with supplier 2 Price 3 Distribution (OTIF) 4 National Coverage 5 Product Quality Spec (+42.5) 6 TV Advertising 7 POP Material 8 Customised xyz 9 etc 10 Overall Rating (unweighted)

60. Sin & Solution #3 1.  Objectives are strategically meaningless 2.  Research & Environmental Scanning 3.  Purposeful Positioning 4.  Customer Experience Management (CEM) 5.  Sales Team clashes with the Marketing Department 6.  Recruiting the wrong Salespeople 7.  Incorrect Segmentation & Targeting Samsung#(West#Africa):#“Made#for#Africa”#(i.e.#dust#proof#phones)#

61. leq# right# B2B# B2C# Logical' SequenAal' Numbers' ' EmoAonal' Music' Colour' 'FuncAonal' EmoAonal'

62. PosiAoning/CommunicaAon'in'Africa' # 1. Both#Modern#&#Tradi0onal# 2. Ubuntu#(collec0vism)# 3. Acknowledgement#(greet)#before# the#mee0ng# 4. Strong#respect#for#elders# 5. Emphasis#on#family#0me# Tip:#Marke0ng#communica0on,#drill#down#to#consumer#culture#by#African#city#

63. 1.  FuncAonal#(i.e.#fastest,#always#on#line)# 2.  EmoAonal#(i.e.#Ayoba,#you#understand#my# culture#)## 3.  Societal#(i.e.#Nigeria:#Educa0on,#Health)# Purposeful'PosiAoning:' All'Three'ManifestaAons'of'Brand'PosiAoning'' De#Swaan##Arons,#M.,#Van#den#Driest,#F.#and#Weed,#K.#(2014).#The!Ul?mate!Marke?ng!Machine.'HBR,#Jul.Aug,#2014#p.59#

64. What'factors'inﬂuence'your'decision'to'buy?'

65. Sin & Solution #4 1.  Marketing Leadership 2.  Research & Environmental Scanning 3.  Purposeful Positioning 4.  Customer Experience Management (CEM) across many more touch-points 5.  Sales Team clashes with the Marketing Department 6.  Recruiting the wrong Salespeople 7.  Incorrect Segmentation & Targeting

66. “Downstream activities are emerging as the main sources of competitive advantage.” (Dawar, Harvard, 2013) Product'to'Customer' The#Face.to.Face#Salesperson#

67. Dr.#Guarav#Bhalla#(2013),'marke0ng#professional#with#30+#years#of#global#experience# Chief#Marke0ng#Oﬃcer#(CMO)#should# be#replaced#by#the#Chief#Customer# Oﬃcer#(CCO).#

68. Virgin'AtlanAc'–'CEM'Mapping' Moments of Truth Getting to airport Check-in Comfort until flight In-flight comfort Arrival Getting to destination Feelings Stressful Long frustrating queues Want to work Want to relax Boredom Dirty Lost Service Solutions Transport to airport provided Driver handles luggage ‘Drive through’ check in Airline knows where you are Clubhouse with Internet, fax, library Salon, massage Sound room Driving range Full sleeper Mood lighting Bar Make up meals Valet 18 x showers Makeup Shave Hot & cold breakfast Ironing/press Chauffered delivery to destination Knowledgeable local driver Customer'Experience'

69. Mapping'Out'Customer'Journey' 'Process'Map'exposes''Momentsdofdtruth'or'Touchdpoints.' EA'–'Enterprise'Architecture' Company Perspective Target Inquire Acquire Welcome Develop & Manage Problems. Retain. Win back. Customer Perspective Aware Search Select Order Pay Set Up Learn Use Support Upgrade Events Impact Points Event 1 Event 2 Event 3 Event 4 Event 5 Event 6 Event 7 Event 8 Event 9 Event 10 Marketing Website Product Order Service Voice response Service Staff Sales Staff Catalogue Inventory Partners

70. Sin & Solution #5 1.  Marketing Leadership 2.  Research & Environmental Scanning 3.  Purposeful Positioning 4.  Customer Experience Management 5.  Sales Team Clashes with the Marketing Department 6.  Recruiting the wrong Salespeople 7.  Incorrect Segmentation & Targeting

71. Key'Steps'to'Successful'MarkeAng''''''''''''''''' Hierarchy''of'Eﬀects#(Promo0onal#Tool)# Key Steps How A Attention Awareness. Adverts. I Interest Knowledge. Adverts. D Desire Liking. Localised benefits. C Conviction Preference. Face-to-face engagement. A Action Act now. Sales team closes. S Service Service. Sales team.

72. Sin & Solution #6 1.  Marketing Leadership 2.  Research & Environmental Scanning 3.  Purposeful Positioning 4.  Customer Experience Management (CEM) 5.  Sales Team clashes with the Marketing Department 6.  Recruiting the Wrong Salespeople 7.  Incorrect Segmentation & Targeting

73. 74# Factors'Inﬂuencing'Customers’' Decisions'to'Buy' Calibre#of#Salesperson# 39%# Oﬀering#a#Total#Solu0on# 22%# Quality#of#Product/Service# 21%# Price# 18%# How#many#salespeople#would#you#hire,#if#you#knew#they#would#not#fail?# Source:#HR#Chally,#2013#

74. Gallup'Studied'250,000'Salespeople' SALESPEOPLE#are## FOUR'TIMES' more#important# than#the#products#they# sell.# BUILDING#A#WORLD.CLASS#SALES#FORCE,#2008,#Gallup#

75. Sin & Solution #7 1.  Marketing Leadership 2.  Research & Environmental Scanning 3.  Purposeful Positioning 4.  CEM across more touch-points 5.  Sales Team clashes with the Marketing Department 6.  Recruiting the wrong Salespeople 7.  Incorrect Segmentation & Targeting

76. 77# 4'Girls:'Who'do'you'target?' (They'look'equally'‘aGracAve’;'but'they'aren’t!)'

77. 78# Married# Boy#Friend#

78. Africa’s'Consumer'SegmentaAon'' # Source:#Nielsen#(March,#2012),#Ge~ng#to#Know#The#Diverse#African#Consumer# Major'Segments'(Nielsen)' CharacterisAcs' 1# Trendy'Aspirants'(21%)# Tech#savvy,#aﬄuent,#media#savvy,# opinion#leaders,#impulse#buyers# 2# Balanced'Seniors'(17%)# # 30.45#yrs,#middle#aged,#about#19%# of#Africans#in#Africa,#price#sensi0ve,# low#brand#loyalty# 3# Evolving'Juniors'(24%)# # 15.19#yrs,#brand#loyal#teenagers,# massive#growth#in#future,#try#new# things,## Progressive#Aﬄuents#(7%),#Trendy#Aspirants#(21%),#Balanced#Seniors#(17%),#Struggling#Tradi0onals#(10%),## Evolving#Juniors#(24%),#Wannabe#Bachelors#(11%),#Female#Conserva0ves#(10%)# Spend#per#month# $190# $85# $130#

79. 1.  Segment by Problem Solved or Benefit sought (the best tip by far) 2.  Find your Competitive Unique Selling Proposition (CUSP) per segment 3.  Target your Satisfied Segments & competitors’ Dissatisfied Segments 4.  Target New Users 5.  Drop or milk (high price) worst customers 6.  Land a few big recession-proof customers Segmentation Tips

80. 81# When#YOU#love#your#work,#then! Customers#love#your#work!! Marke0ng#Tip#

81. OWNER & PRINCIPAL CONSULTANT , Johannesburg, South Africa Cell: 083-300 8080 ian@markitects.co.za www.markitects.co.za Chartered Marketer (SA), MSc Leadership (cum laude) Presentation by Ian Rheeder: # Thank#You!# Be#an#Afro.op0mist#and#be#part#of#the# solu?on,#establish#local#partnerships,#and# shape#a#great#con0nent.##

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