The slides I presented at #OiConf Cardiff 2017. There's way too much noise on social media, and the current approach brands are taking is just adding to it. How do you counteract that problem and take a more meaningful approach?
2. A brief history of SEO
Quality
Content
Volume
Of links
Mess
Of SEO people
getting up to all
kinds of nonsense
1998: Google
founded
3. A brief history of SEO
Quality
Content
Volume
Of links
Mess
Of SEO people
getting up to all
kinds of nonsense
We’re about here
1998: Google
founded
4. A brief history of social media
Quality
content
Volume
Of content
Mess
Of social media
people churning
out all sorts of
nonsense
2004: Facebook
founded
5. A brief history of social media
Quality
content
Volume
Of content
Mess
Of social media
people churning
out all sorts of
nonsense
We’re still here
2004: Facebook
founded
10. Agile social media marketing
It’s all Oreos’ fault.
‘Dunk in the Dark’ was a result of
persistent real time marketing.
11. You don’t have to comment on
#InternationalCarrotDay
#NationalDoughnutWeek and
#DonkeyWeek unless you make
carrot cake doughnuts that are
delivered by donkey
17. The benefits to being first
• Industry awareness
• Early adopter audience
• Access early ‘buzz’
18. The drawbacks to being first
• No need to be first to gain
industry recognition
• Is Campaign your audience?
• Being first normally means not
being best
