Introduction to Ian Franklyn, a highly experienced Digital Strategist, Planner, Business Manager and Business Development professional

1. Ian Franklyn MSc
Seasoned Digital Specialist with outstanding Strategic
Planning & Business Development expertise.

2. Experienced and qualified
MSc Multimedia Systems (Post-graduate qualification in digital
system architecture and application.)
Solid12 years international experience developing innovative
digital solutions for Fortune 500 companies and government.
Rare ability to combine technical, planning, communication,
management, sales & marketing, and entrepreneurial skills.
Demonstrable track record in maximizing brand exposure,
customer engagement and revenue generating opportunities.
Strong team leader and educator, with excellent work ethic.
Former Royal Military Academy trained Army Officer, and lecturer.

3. Proposition
Through R&D, stakeholder
Defining innovative analysis, understanding of
Digital Strategies digital landscape, interpretation
of needs, and lateral thinking.
Through technical
Delivering effective understanding of digital
Digital Products technologies and strategies
and impact on user groups.
Through networking,
Maximizing Business relationship building, PR, and
Development opportunities sales & marketing initiatives.
Through sound management
Maximizing Efficiency & processes & tools, strong
Productivity team leadership, education,
and internal stakeholder
relations.

4. Capabilities and approach

5. Most recent role: Head of Digital
Overall management of Interactive Marketing campaigns
Marketing Group’s $10m digital business in • Email
USA and India. Responsible for: • Responder sites
• Banner Advertising
• Client relations, contracts and finances. • Telemarketing
• Promoting new digital marketing • Appointment Setting
strategies for clients. • Webinars
• Delivery of 70+ channel marketing • Microsites
campaigns per month. • eNewsletters
• Management of 80 staff in USA & India. • Social Media
• Relationships with 30 vendor agencies. • Branded merchandising
• Sales & marketing of IMG’s products & • Brochures/print collateral
services. • eZines
• Development of IMG’s new Marketing • Video
Automation Platform – MarketClik
• Creation of Business and investment plan
for MarketClik.

6. Career path
VP Biz Dev Communications Consultant
RawFlow Kawamura Int.
Head of Digital (Technology) COO (Consultancy) Officer
IMG USA Westminster Digital Brigade Gurkhas
(Digital Agency) (Production) (Army)
Jul 2007 Apr 2004 1997 1990
- Apr 2010 - May 2006 - 1998 -1992
May 2010 May 2006 Oct 2000 1993 1986
- Apr 2011 - Jul 2007 - Mar 2004 - 1996 - 1990
COO Lecturer
Zuvvi Ltd Doshisha
(Digital Agency) (University)
Digital Consultant Founder
Multimedia Strategies Gurkha Connections
(Tourism)
Post-graduate degree
Multimedia Systems
(London Guildhall University)

7. Example Digital business systems
Recognized the opportunity, then conceived, designed, sold, and
managed the following digital systems and business solutions:
MarketClik is a cloud computing enabled marketing automation
platform used by Fortune 500 companies and agencies to meet
the marketing needs of their clients, resellers, and channel
partners. Used by IBM, Avaya, WL Gore, United Way, and others.
www.marketclik.com
Zuvvi is an Open-Source cross-browser web application
framework and content management system for the rapid
development of rich media applications and Social Networks.
Used as a platform for: EMI, British Cycling, Jamaican Tourist
Board, Alan Yao, Olomos, 19 Entertainment, Influence, Sky and
others.
British Cycling’s Digital Platform enables UK’s governing body to
fulfill their entire digital business needs including management of:
Web portals, Membership, Event, Results, Rankings, Education,
Finance, Marketing, and Social Network. www.britishcycling.org.uk

8. Digital platforms, applications and services
UK Parliament’s automated broadcasting platform is a ‘camera to
player’ system that enables scheduled live and on-demand
broadcasting of 18 separate Parliament channels online.
www.parliamentlive.tv
E-Vision was The Economist’s online TV Channel, broadcasting
very high quality video ‘shorts’. (now offline)
Build of Japanese website for ‘My Earth Dream’ Honda F1 team on
behalf of 19 Entertainment. (now offline)
Series of artist Social Media sites using proprietary User
Generated Content tools and ‘Fan Network’ features.
Bespoke ‘GSK IPTV’ system for broadcasting live events to
business partners and employees worldwide.

9. Applications & Services
Build of mobile banking application for iPhone, iPad and Android
including secure access, geo-location, and loyalty system.
Build of ‘Sky Ride’ website and event management system for
Sky’s City Ride and Local Ride marketing initiatives.
Build of portal for Jamaican travel businesses to publish and
promote services directly to consumers.
Series of live and on-demand broadcasts for investor relations
Build of website, broadcasting and Pay Per View system for
Nationwide’s Premier League sponsorship.
Digital consultant for Office of Deputy Prime Ministers initiative to
increase public participation in Local Government.
Sale of Live Peer to Peer technology to China’s biggest Content
Delivery Network (as VP Business Development for RawFlow)

10. Proficiencies
Digital Business Digital Technologies
• Strategic Planning • Web and mobile applications/systems
• Business Development • Content Management Systems
• Relationship Management • Cross-platform media broadcasting
• Marketing • Marketing Automation Platforms
• Asset Management • Social Media
• Campaign Management • Membership systems
• Sales strategies and CRM • E & M-Commerce systems
• Strategic partner management • Ad systems
• Data management & analysis • Security (Encryption/mToken)
• Management process • eMarketing & SEO
• Leadership • Digital publishing
• Communication • Analytics systems
• CRM systems