1. Media minutes for the
Canadian Dental Association
Wednesday, August 18, 2010

2. Opening remarks
CDA Public Affairs
Wednesday, August 18, 2010

3. Introduction to the media
landscape in Canada
Wednesday, August 18, 2010

4. Where it all started
Wednesday, August 18, 2010

5. Print
Wednesday, August 18, 2010

6. Radio
Wednesday, August 18, 2010

7. Wednesday, August 18, 2010

8. Wednesday, August 18, 2010

9. Wednesday, August 18, 2010

10. Wednesday, August 18, 2010

11. Newsrooms are busy, short staffed places
Wednesday, August 18, 2010

12. Media terms to know
An interview On Background
For Background On Deep Background
Phoner Tick-tock
Double Ender Dial-a-quote
Bait & Switch Wind her up
Presser Scrum
Embargoed Door Stop
Off the Record
Wednesday, August 18, 2010

13. Working with
the Association and Media
Wednesday, August 18, 2010

14. Media is inherently risky
Wednesday, August 18, 2010

15. Remember you are part of a team
Wednesday, August 18, 2010

16. Key to success
Wednesday, August 18, 2010

17. Tips & Tricks on interviews
Wednesday, August 18, 2010

18. Use the phone
Wednesday, August 18, 2010

19. Stop speaking, they will
Wednesday, August 18, 2010

20. New media in a changing
media landscape
Wednesday, August 18, 2010

21. Wednesday, August 18, 2010

22. Wednesday, August 18, 2010

23. Wednesday, August 18, 2010

24. This is not social media.
Wednesday, August 18, 2010

25. This is social media.
Wednesday, August 18, 2010

26. wo rld wid e
R E A C H
in an instant
Wednesday, August 18, 2010

27. Anywhere your audience gathers
Wednesday, August 18, 2010