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Ähnlich wie AWS re:invent 2015
Ähnlich wie AWS re:invent 2015 (20)
AWS re:invent 2015
- 1. © 2015, Amazon Web Services, Inc. or its Affiliates. All rights reserved. @AWScloud https://www.facebook.com/amazonwebservices/ mailto:klchen@amazon.com AWS re:Invent 2015 re:Cap (Day1 SVP Andy Jassy)
- 3. 2008 2009 2010 2011 2012 2013 20152014 “現有客戶” 定義為非Amazon.com電商客戶，而是擁有AWS帳號並且過去幾個月都有活動紀錄，包含使用免費方案的客戶 超過一百萬個現有客戶
- 4. 年成長 95% (Q2 2014 vs Q2 2015) 2014 Q2 2014 Q3 2014 Q4 2015 Q1 Amazon EC2 主機用量 2014 Q2 2015 Q2
- 5. 年成長 120% (Q2 2014 vs Q2 2015) Amazon S3 資料傳輸 2014 Q2 2014 Q3 2014 Q4 2015 Q12014 Q2 2015 Q2
- 6. 2012 2013 2014 2015 年成長 127% (Q2 2014 vs Q2 2015) 等同一個一年$十億美金的事業體 資料庫服務用量
- 7. $40億 $47億 $57億 $63億 $73億 Q2 2014 Q3 2014 Q4 2014 Q1 2015 Q2 2015 81% 收入年成長 一個一年超過$70億美金的事業體
- 8. Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes, May 28, 2014. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available at http://aws.amazon.com/resources/analyst-reports/. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. 2015 Gartner魔術象限 將全球雲端業者(IaaS)分類
- 9. Meerkat 新創客戶
- 10. 企業客戶
- 11. 公部門客戶
- 12. 系統整合商 (SI)
- 13. 獨立軟體開發商夥伴 (ISV)
- 14. 35 個分類 2300 個產品與服務 800 個ISV夥伴 1.43億 個EC2 主機/小時
- 15. 為什麼這麼多公司一窩蜂的上雲?
- 17. 那為什麼他們真的這麼喜歡上雲端?
- 18. 新主意 完成專案 不可能 或許明年吧 我們做不到 採購流程 沒辦法配合 想想過去為什麼創新對團隊不好玩?
- 19. 自由地 控制您與公司的命運
- 20. 七種AWS帶給你基本的自由
- 21. 1 無拘無束打造一切的自由
- 23. 市場最廣與最深的功能
- 24. 不只是服務的廣度… 還要功能的深度 運算 資料庫 加密 權限管控 一般用途(M4) 運算優化(C4) 記憶體優化(R3) GPU 優化(G2) 儲存優化(D2) IO 優化 (I2) 低成本、瞬間爆發效能 (T2) 專屬硬體 RDS For MySQL RDS For SQL Server RDS For Oracle RDS For PostgreSQL RDS For Amazon Aurora 多重可用區域同步複製 唯讀複製 伺服器端加密 供客戶控制金鑰 專屬HSM 整合金鑰管理 金鑰用途稽核 身份政策 地區性政策 時間性政策 個人專屬API呼叫 金鑰輪轉 暫時帳密 政策模擬
- 26. 2 從資料裡得到真正價值的自由
- 27. 紀錄與資料儲存 S3 高效能資料庫 RDS DynamoDB 分析集群 Hadoop on EMR Spark on EMR 即時搜索 Elasticsearch Service 串流資料 Kinesis Streams 預測性分析 Machine Learning 資料倉儲 Redshift 大數據應用的核心元素
- 28. 大數據分析應用範例 電信通訊 醫療保健 醫療保健 金融債權廣告業務 非營利組織 基因改組 教育 實驗室 石油與天然氣 基因再造 媒體娛樂 媒體娛樂 風險模擬 風險分析 媒體娛樂 食品業
- 32. 只需傳統BI工具 十分之一成本 利用Amazon QuickSight體現真正商業智慧利用Amazon QuickSight體現真正商業智慧 第一次分析只 需六十秒以內 利用超快速In-memory 搜尋引擎 (Spice) 動態、精美資 料視覺化 與任何人隨時分 享即時分析結果 整合AWS各 式資料來源
- 43. 嵌入動態分析
- 44. 打造即時儀表板
- 51. 01010101010101010101010101 01010101010101010101010101010 10101010101010101011010 101010101101010101010101010101010101010101010101010101010 10101010101010101 010 101 010 101 010 101 0101 010 101 010 101 010 101 010 1010 10 S3 Redshift 持續流進AWS的串流資料大水管 任何串流資料來源
- 52. 01010101010101010101010101 01010101010101010101010101010 1 0 S3 Redshift 自動延展 自動拼接 自動壓縮 KMS加密金鑰 持續流進AWS的串流資料大水管
- 53. 移轉”超”大量的資料
- 54. 不要低估一台 FedEx的頻寬
- 57. 轉換為‘Inside The Box’ 的想法…
- 61. 企業客戶需求 安全 快速 簡單 Petabyte 規模 費用低
- 62. 複雜的客戶需求
- 63. Snowball – Petabyte規模的資料傳送服務 50 TB E Ink 運送標籤 堅固耐用機殼“8.5G 防撞係數” 防雨、防灰塵 防暴機殼與電子零件 所有資料端到端加密 設備外的加密金鑰
- 70. Amazon Aurora: 企業級效能，但只需 開源等級的費用 相容於 MySQL 最多可達高端 MySQL五倍效能 高可用性且 持久耐用 企業級資料庫的 十分之一成本 成長最快的 AWS服務
- 72. 客戶還要再更多自由…
- 73. 1更多開源的資料 庫選擇
- 82. 引擎A 引擎 B Schema & 資料轉換 資料轉移轉換資料庫函式 提到轉換資料庫引擎就更困難了
- 84. 引擎 A 引擎 B 利用Schema轉換工具與資料庫移轉服務來移轉不 同類型的資料庫 Schema & 資料轉換 資料轉移轉換資料庫函式 Schema 轉換工具 資料庫移轉服務 Tables Partitions Sequences
- 85. Tables Partitions Sequences Views Stored Procedures Triggers Functions 引擎 A 引擎 B Schema 轉換工具 資料庫移轉服務 利用Schema轉換工具與資料庫移轉服務來移轉不 同類型的資料庫 Schema & 資料轉換 資料轉移轉換資料庫函式
- 86. 5 搬家的自由
- 91. 全部應具備的資格與安規認證 Glacier Vault Lock & SEC Rule 17a-4(f) 27018
- 93. 加密網路 金鑰管理服務 CloudHSM 伺服器端 加密 Virtual Private Cloud 網路應用程式 防火牆(WAF) 全部應具備的服務來保護您雲端的App
- 94. 身份 加密 IAM AD整合 金鑰管理服務 CloudHSM 伺服器端加密 SAML 聯合身份驗證 全部應具備的服務來保護您雲端的App 網路 Virtual Private Cloud 網路應用程式 防火牆(WAF)
- 95. 組態配置CloudTrail 安規 服務目錄 身份 IAM AD整合 SAML 聯合身份驗證 加密 金鑰管理服務 CloudHSM 伺服器端加密 網路 Virtual Private Cloud 網路應用程式 防火牆(WAF) 全部應具備的服務來保護您雲端的App
- 98. 安規準則 觸發動作 所有EBS volumes應該被加密 加密 volumes
- 99. 安規準則 觸發動作 所有EBS volumes應該被加密 所有主機都必須在VPC裡 加密 volumes 終止主機
- 100. 安規準則 觸發動作 所有EBS volumes應該被加密 所有主機都必須在VPC裡 所有主機必須標記環境類型 加密 volumes 終止主機 通知網頁開發者
- 101. CloudTrail 啟用 加密Volumes 連接Elastic IPs 進入的SSH 流量 主機必須建置於VPC 資源標記 限制開放的連接埠 AWS LAMBDA 自訂規則 預先建置規則 AWS Config讓您預先建置、自訂規則與一覽報表
- 102. 及早檢視與解決資安與安規問題
- 104. 利用AWS Inspector及早並時常 檢測資安問題並解決 檢測什麼東西? 網路, 主機, OS & 應用程式組態
- 105. 內建資料庫 檢查常見資安標準 與安全性漏洞 檢測什麼東西? 網路, 主機, OS & 應用程式組態 利用AWS Inspector及早並時常 檢測資安問題並解決
- 106. 詳細報告 排列潛在風險優先順序 &提供修復建議 內建資料庫 檢查常見資安標準 與安全性漏洞 檢測什麼東西? 網路, 主機, OS & 應用程式組態 利用AWS Inspector及早並時常 檢測資安問題並解決
- 107. 完整稽核軌跡 追蹤執行過什麼測試， 結果評估 詳細報告 排列潛在風險優先順序 &提供修復建議 內建資料庫 檢查常見資安標準 與安全性漏洞 檢測什麼東西? 網路, 主機, OS & 應用程式組態 利用AWS Inspector及早並時常 檢測資安問題並解決
- 108. 或快速移動 保持安全
- 109. 且快速移動 保持安全
- 110. 7 讓你說“Yes”的自由
- 113. 奧妙之處
- 114. “AWS API 不會對你說 ‘當你有更聰明的問題再來找我’ ” “AWS API 不會對你說 ‘走開!我這裡沒你要的東西’ ” Jo d y Mul key, C T O
- 115. Jo d y Mul key, C T O “對於這些每天付出心血、流著汗跟眼淚讓客戶體驗 更好的老兄們…這完全的解放了他們，讓他們覺得 帶有使命，這是他們捍衛的土地．這是我頭一次聽 到有工程師說’這是我的網站!’，總之這種他們覺得 被賦予重任的狀況真的很神奇．”
- 116. 自由地 控制您與公司的命運
Hinweis der Redaktion
- Successive quarters revenue run-rate
- Pinterest Airbnb Stripe Slack Periscope Adroll Tinder
- Energy, Utilities and Gas: Hess: Hess Corporation is a leading global independent energy company engaged in the exploration and production of crude oil and natural gas. In March 2013 Hess Corporation announced divestiture plans for its downstream businesses and looked at AWS to meet their needs The IT department decided to migrate the infrastructure associated with this business to AWS in a way that would completely uncouple dependence from its on-premises data center. Haven Power: Haven Power serves the electricity needs of business customers in the East of England. The company began using AWS for disaster recovery, and has since migrated its billing services and data warehouse to AWS. By using AWS, the company has seen response times drop from 500 milliseconds to 80 milliseconds and saved significant upfront capital expenditure by deciding not to upgrade its on-premise data center. Healthcare and Life Sciences: EMDEON: Emdeon is a leading provider of revenue and payment cycle management and clinical information exchange solutions in the U.S. healthcare system. Emdeon is migrating its high performance, transactional and data analytics healthcare IT solutions that operate on a national scale to AWS. By moving to AWS, Emdeon will accelerate its ability to innovate and provide payers, providers, and pharmacy customers more value than before. Philips Healthcare: Philips’ Healthcare Informatics Solutions and Services division manages and analyzes data for health care providers around the world. Using AWS, Philips Healthcare can stream vitals from more than 190 million patients around the world. The company built its Philips HealthSuite application on AWS to simplify the diagnosis of patients worldwide. To date, the platform has generated more than 15 PB of data and grows at the rate of 1 PB per month. Financial Services: Pacific Life: Pacific Life turned to AWS for its hybrid IT strategy, using the AWS cloud in combination with data centers in California and Nebraska to run actuarial workloads used to set insurance pricing and create new product offerings. The company provides financial services and products to individuals, businesses, and pension plans. Using AWS, Pacific Life can quickly scale its compute capacity with less cost and IT overhead compared to adding new hardware to its own data centers. Bankinter: Bankinter, a leading provider of online banking services in Spain, uses AWS as an integral part of their credit-risk simulation application. The application uses complex algorithms to perform 5,000,000 simulations. Using AWS, Bankinter was able to reduce the average time-to-solution from 23 hours to 20 minutes. Manufacturing and Industrial: Samsung: Samsung is a South Korean multinational conglomerate company. Samsung runs a hybrid infrastructure, using the AWS cloud to build its Smart Hub application, which allows users of Smart TV and Blu-ray players to access content of third-party providers, while its financial transactions are handled by its on-premises infrastructure. Samsung’s cloud deployment strategy has saved the company $34 million in CAPEX and reduced OPEX by 85%. Unilever: Unilever is a British-Dutch multinational consumer goods company. Unilever needed to find a way to standardize its IT infrastructure to support a faster time to market when launching new products. The company created a standardized marketing platform on AWS to launch new product websites. Unilever began this project by migrating 500 websites to AWS in a pilot and has since migrated 1,700 websites to AWS. This allows Unilever to launch new products in 75% less time than before. Media and Entertainment: Comcast: Comcast Corporation, formerly registered as Comcast Holdings, is an American multinational mass media company and is the largest broadcasting and largest cable company in the world by revenue. Comcast’s IT strategy focuses on a hybrid architecture combining its own data centers and AWS, with AWS serving as the cornerstone of the hybrid cloud architecture for its next-generation TV service, X1. Demand for Comcast’s X1 delivery platform exceeded the capacity of its on-premises data centers, so the company turned to the cloud for the elasticity and flexibility it provides. By leveraging AWS, Comcast is able to quickly add capacity with Amazon VPC and Direct Connect, expanding their data centers as they scale to provide interactive entertainment on demand. MLBAM: Major League Baseball Advanced Media (MLBAM) is the internet and interactive branch of the league. MLBAM built Statcast on AWS, a new application that measures the position of each player, the umpires, and the ball in near real-time on the field, so that viewers can answer age-old questions like “what could have happened if…” Statcast uses a missile radar system to measure the ball’s movement more than 2,000 times per second, streams and collects data in real-time data through Amazon Kinesis, stores the data on Amazon S3, and then performs analytics in Amazon EC2. The platform will generate nearly 7 TB of data per game and up to 17 PB per season. Consumer Goods: McDonalds: No public information available to disclose. Only general logo use permitted. Dole: Dole Food Company is an American-based agricultural multinational corporation that distributes its products in 90 countries. Searching for a solution to host its MSFT SharePoint sites, the company chose AWS because of cost, efficiency, and to improve operational efficiency. By running on AWS, Dole can launch a new SharePoint website in minutes, host business intelligence and mobile applications globally, and estimates savings $350,000 in operating expenses. Kellogg’s: Kellogg’s is an American multinational food and manufacturing company. The Kellogg Company needed a more robust application to track and model promotional costs. The company turned to SAP HANA hosted on AWS to analyze trade spend. Doing so will allow Kellogg’s to save $900,000 in IT costs over 5 years and speed the analysis of data by up to 90% compared to traditional data center solutions. Travel and Hospitality: Expedia: Expedia uses AWS to develop applications faster, scale to process large volumes of data, and troubleshoot issues quickly. By using AWS to build a standard deployment model, development teams can quickly create the infrastructure for new initiatives. Critical applications run in multiple Availability Zones in different Regions to ensure data is always available and to enable disaster recovery. Qantas: Qantas is Australia’s largest domestic and international airline. The airline wanted to develop an in-flight application that would aggregate and present passenger information to cabin crew to improve customer recognition and improve customer intelligence captured on board the flight. They used AWS to build this application and distribute it to more than 1,000 crew supervisors With this information, the airline can then refer these situations to its customer care team to resolve proactively before the customer contacts them. Delaware North Corporation: Delaware North is a major presence in the food service and hospitality industry, serving more than 500 million customers at 200 venues around the world each year. The company decided to move most of its corporate data center operations to AWS. The migration helped Delaware North reduce its server footprint by 91 percent, achieve a projected TCO reduction of at least $3.5 million over five years, improve security compliance and disaster recovery, and vastly streamline the delivery of new services and solutions internally and to its business customers.
- 2K Gov Agencies; 5K academic institutions; 18K Non-Profits
- GSIs: Accenture, Cognizant, Booz Allen, Infosys, Wipro; Born in Cloud: 2nd Watch, Bulletproof, Dedalus, Cloudreach, Slalom, InfoReliance and Smartronics
- Adobe, Acquia, Atlassian, Autodesk, ESRI, Infor, Informatica, Oracle, Pega, SAP, Spolunk
- Cloud is biggest technology shift in our lifetimes
- We've talked about this in past; 6 Primary reasons
- But, doesn't explain why people so passionate; when talk to Devs, DMs, LOB, and now CIOs at any size company; what they'll tell you is that it's about _freedom_ and ability to control own destiny; [Transition:] Prior to the cloud...Builders been constrained for many years
- And, we trained builders not to waste any shower cycles inventing; Because any time had new widea that required Infra or resources to build Infra services; answer they got was...; Demoralizing for Builders; Devs didn't get into CS to do same thing every day; Devs builders, tinkerers, creators; Many of best ideas locked in builders heads ready to be unlocked if Infra withing reach; Same true for CIOs...need Infra for Co that's orderly and secure, but don't take job...
- This Cloud and AWS movement very much about giving builders freedom and control over their own destiny; And giving builders hope that if come up with idea, can influence biz; This is why builders so passionate about cloud and why it's taken off so fast; And let me tell you, once builders have had a taste of it, they're not going back to the old way of doing things
- So, if cloud is about freedom, what are the basic freedoms it's producing?; We'll share 7 key ones with you today
- 1st freedom is the Freedom to Build, Unfettered; Hard in this day and age to compete if you can't move fast; Cloud has made this true b/c of what it enables for start-ups and enterprises; BUT, AWS lets you N.O. move fast, B.A. removes many of the normal blockers/barriers builders face
- There are two key pieces to moving fast
- If you look at AWS's Infra Tech Platform, have a lot more functionality, by a lot, than any other provider; won't go through entire platform, but looking at broad strokes..
- Steve can only launch a RDS instance from his laptop from SEA HQ during biz hours vs other providers can only say any DBA can do anything to RDS, anytime, from anywhere; * [Transition: And, it's why...]
- It's b/c they're not; Platforms are very different with very different capabilities {Transition]: My first guest works at a co that's well known in the FS space and across the world as an innovator who uses data and software to differentiate their customer experience and who's making a significant shift to the cloud...to hear more about what they're doing and why they've chosen AWS, pls welcome the CIO of CapitalOne, Rob Alexander
- The cloud and AWS give you newfound ability to get from idea -> market with ideas faster than ever Also gives you freedom to get real value from your data For years, customers found it cost prohibitive to keep the data they want CIOs asked to tell the CFO which Qs wanted money to answer … vs. letting gems in data reveal themselves With the cloud, never been easier to collect, store, analyze and share data
- NTT Docomo: 4 PB DW/RS Vivaki - Process/analyze large amounts of data to optimize ROI of marketing campaigns - Processing more data than before - Reducing op costs 75% - Same analytics that took 20 days, taking 6 hours Phillips H/C - Reinventing h/c for billions of people - P health suite app on AWS to simplify diagnosis of patients - Do so by comparing millions of studies together and looking for commonalities - Using AWS to stream vitals for 190M patients around world à Generating 15 PB of data from 390M studies, growing at 1 PB/month TRANSITION - So you can see that the cloud lets customers save and analyze much more data than ever before - But what you find in companies is that it’s a small group of people with tech skills to use the analytics services
- The cloud allows build more quickly and save and analyze much larger data than ever before What you find in companies is that it's a small group of people who have the technical skill to use these analytics services; What it really begs is that all the employees want access to this data and do their own analytics Why can't more people access analytics and feed that back into the analytics? Most people inside the organization want access to the data, and want to be answer their own questions, and believe me, the technical folks would much rather they could answer their own questions too, instead of submitting yet another ticket to their backlog… so what’s holding this process back today?
- As easy as possible to use for the less-technical members of the team; there are a couple of key areas that we focused on: the first was that we wanted the user experience of the service to be as rich as possible, but also as easy as possible to use.
- As easy as possible to use for the less-technical members of the team.
- As easy as possible to use for the less-technical members of the team.
- As easy as possible to use for the less-technical members of the team.
- As easy as possible to use for the less-technical members of the team.
- Run analyses as quickly as possible
- SPICE
- - run select query, add the delta to SPICE - how often do you want it to refresh - data is current - tell SPICE to archive, older than 1 year, remove from SPICE
- Run analyses as quickly as possible
- In websites, blogs, company portals and your own applications.
- Available as native apps for iOS and Android.
- Now - people get how fast and easy it is to build in the cloud Get that they can keep more of their data and get more data into the cloud Can I get more infor the cloud Direct upload, DX (many thousands of customers) TRANSITION: BUT, these solution don’t solve all the emerging use cases and needs as more & more customers are trying to move to the cloud
- But there are use cases where this still isn't good enough For example - streaming data, where there are some unique challenges: you want to collect, process and store the data continuously, from hundreds of thousands of sources, at very high throughput, sometimes TBs per hour. TRANSITION: Our team heard this enough that we built a service for it
- Two years ago we introduced Amazon Kinesis, which we now call Kinesis Streams, which is a solution to these challenges; it allows you to build custom applications for to collect and store streaming data at very high throughput. Data is ordered, and has sub-second processing latency. Now, Kinesis Streams is a very powerful, foundational platform, onto which a lot of customers have added their own apps of are using it along side frameworks such as Spark Streaming or Apache Storm, and it’s found a home in a wide range of industries including ad tech, gaming, financial services, IoT, Entertainment and IT services. A really common use case is to capture the streaming data and load it into S3 and Redshift, but to do that, you still need to manage the stream and write the custom code to load the data.
- Any streaming data source (mobile device, web app, telemetry coming from connected devices) Make a single PUT API call to firehose -> loads data in real time Can load into S3 or R/S, or both (more to come) Means you can querying data, loading into high performance clusters, integrates with rest of app and because data to get end2end view of app and environment conditions
- Automatically scale up & down capacity needs Can ask F/H to concatenate by various time or size-of-data intervals Can ask F/H to compress data using standard compression algorithms to minimize the amount of storage on end pint Can ask F/H to encrypt data using KMS -> means you can encrypt as data arrives decrypt when app needs -> KMS stores keys that can be easily rotated & all tracked in C/T
- Lots of undifferentiated heavy lifting; how can we simplify? Can we make it easier?
- What about when want to move large volume of data Can take lot of time from point A -> B Even for companies with gigabit/sec connection -> take 10% (100 megabits/sec) -> takes 100 days for 100 TB Can change with lots of $ for network upgrade or increase in bandwidth costs, but that’s not usually what customers want to do
- Today, we have import/export physical disks that are usually around 1TB (import/export will support up to 16TB), shipped to our facilities Most other large tech companies are rushing to copy that service
- Customers need to manage all the media themselves: purchase and track, and maybe encrypt.
- Manageable for small transfers but much more difficult with more data that requires drives for big transfers Logistics are hard - Drives encrypted - Secured packaging for transport - Working with courier to ship out - Creates opportunity for human error
- 50T portable storage appliance
- Same 100TB talked about earlier can be moved into AWS in less than a week Custom built physical appliance Very simple to load data on these Automatically encrypted end to end Secure enclosure Tamper resistant and secure We ship to you -> return address and tracking automated
- Continuing on the theme of migration, I wanted to talk about the fifth of our basic freedoms - the freedom to be able to back out of bad database relations. They say that you’re only dating your operating system, but you’re married to your database, and what we hear from a lot of customers is… well, unfortunately, it’s not us, it’s you, and they want out.
- TRANSITION: And see things like this …
- Availability and durability which are at least as good as commercial grade DBs.
- We’ve heard loud and clear from customers that they are looking for faster, easier ways to move away from proprietary databases, and they’re looking for additional paths to this basic freedom, so there are really three things that customers are looking to do in their quest towards the freedom from these old databases…
- The first, is the opportunity to explore more open database options, and we’ve been focusing on this since virtually day one with RDS, where we have…
- Today we’re expanding this with MariaDB Compatible with MySQL Open Source, maintained by the community, with a commitment to staying that way Maintained by the creator of MySQL
- Today we’re expanding this with MariaDB Compatible with MySQL Open Source, maintained by the community, with a commitment to staying that way Maintained by the creator of MySQL
- Downtime during a migration is hours, to days depending on the size of database and the rate of change of the data. Need to encrypt data during the move to on-prem, 1T could take 20 hours even with DX You can either not shut down the source, in which case you have to manage all the changes which have happened in that time. Or you can shut it down and incur application downtime. It’s also a fiddly process which is hard to get and validate right the first time; so may require multiple attempts. If you don’t do the migration perfectly, your application data can become compromised, which may also have regulatory and compliance issues. There are tools which can help with this, but they are expensive (typically costs $100,000+), which means that procuring the tools for just one or two migrations doesn’t make sense.
- The AWS Database Migration Service allows you to avoid taking your application down, or worrying about complex data updates, by continuously replicating your data from your source to your new target RDS database. You have the option of choosing to migrate the full set, just the updates or both. You can migrate even very large databases continuously in this way, and monitor the entire process in real time from the management console. In fact, customers can use this service just for replication if they need to.
- This means you can take you on-premises databases, or even databases running on EC2 today, and migrate them to the same engine on RDS in the Cloud. With the AWS Database Migration service, we make it possible to move a 1TB database for less than $3, in a way which is significantly less effort, and dramatically reduces the downtime of your application.
- But migrating your data is only one part, and in some cases, that the ‘final mile’ of a migration - a lot of the work, in some cases the majority of the work for entire teams, is to have to migrate the database metadata, the schema, tables, views, and in some cases transform the data itself. Also, you need to port and test the stored, embedded procedures. This is a long term, significant effort for many customers - can take a small team 6 months to a year to completely migrate a database from one type, to another.
- Can be used in conjunction with the AWS Database Migration Service for a smooth, end to end migration which takes less time, involves less down time and at a significantly lower cost.
- The Schema Conversion tool takes care of the schema and data transformation between database types; including converting tables, partitions and sequences to their equivalent schema definitions from one database engine to the next (for example, Sequences in Oracle are automatically converted to the appropriate table definition in MySQL).
- Secondly, the tool can automatically re-write code which is stored inside the database; views, stored procedures, triggers and functions are automatically evaluated and where possible, we’ll go ahead and convert them to their equivalent in the new database; where we can’t do this accurately, we’ll highlight it and make smart recommendations (providing links to the docs) to guide you through the process manually. So when coupled with the Database Migration Service, the Schema Conversion tool will help you go from whatever database you’re on now, to a more open database in the Cloud with remarkably low effort in terms of skilled DBA time and cost, giving you an ‘out’ for your current database relationship woes. The Database Migration Service preview starts today, and the Schema Conversion tool is available for you to start using right away.
- Call out FINRA: One of the largest independent securities regulators in the U.S. Decided to go all-in on AWS with an aggressive 36 month migration plan. Already moved > 50% of their market regulations systems to AWS On target to move out of their data centers by end of 2016
- [NEXT SPEAKER] “We see new enterprises every week making these migrations to the cloud. One of those is GE, and to talk about that I’d like to bring out Jim Fowler, CIO of GE…”
- So we’ve talked about the freedom to get analyze your data, get data in to the cloud, the journey to migrate whole businesses, and the ability to migrate your databases smoothly, the next freedom is the ability to be able to secure your cake, and eat it to. So what’s this about? Well..
- “SEC Rule 17a 4” SEC Rule 17a-4(f): SEC regulations for electronic books and records storage requirements
- VPC, allows you to provision a logically isolated section of the Cloud where you can launch your resources WAF, just launched, which helps to protect web applications from attack by blocking web exploits like SQL injection, cross site scripting, and lets you add your own rules based on network traffic and request headers.
- In encryption, the Key Management Service, a fully managed service that makes it easy for you to create and control encryption keys used to encrypt your data CloudHSM, which helps you meet your corporate and regulatory compliance requirements using a dedicated hardware security module, where you control the encryption keys and cryptographic operations. Server-side encryption, with services such as S3 allow you to supply your own encryption key as part of the request, and the service will take care of the rest.
- Identity, we have fine grained access control policies on IAM, integration with Active Directory, and support for identity federation with SAML.
- And we have services specifically designed to help you be more compliant, with Service Catalog, which allows organizations to create and manage catalogs of IT services that have been approved for use on AWS, such as virtual machine images, servers, software and databases. CloudTrail lets you record you AWS API calls for your account, and deliver the log files to S3, including the identity, the time, source IP and request parameters of the API call, as well as the response returned by the AWS service. And AWS Config, a service that provides you with…
- Inventory of full list of resources, plus visibility into how they are connected, and how a configuration change to one can affect the others (for example, the impact of a security group change). But today, customers need to sift through their configuration item notifications in order to be able to identify and take action in the event that a configuration change has occurred, which potentially put them out of compliance with their best practices. A lot of customers would like to be able to take action automatically when configuration changes occur: and we’re adding this today…
- Defined guidelines for provisioning and configuring AWS resources and then continuously monitor compliance against those guidelines.
- Encrypt volumes, specified using a key from KMS KMS on slide
- Checks that instances belong to a specific VPC.
- And something which I know drives a lot of people crazy: the ability to be able to terminate instances which have been launched without the appropriate resource tags.
- Config Rules include live and historical reports of your compliance status, and out of the box, we have seven pre-built rules available for the common compliance and best practices for securing your AWS configuration; additionally, you can write your own rules using AWS, which are either triggered when a configuration change occurs, or which are run periodically against your resources.
- As you enable more people to move more quickly in your organization, it’s good to have a guard rail to make sure they are staying safe and secure, and to be able to take corrective action early and often. One the challenges - for anyone who cares about security - we have this inside amazon, and a lot of our customers have this too - before they deploy it they want to be able to do a full assessment on their application they might deploy; to do that they hire consulting agencies (expensive), and have differing degrees of experience One of the things they have asked - can you find a way to take your large security team, and build that into a service into how you deploy your applications, both periodically, and automatically.
- Amazon Inspector automatically assesses applications for vulnerabilities or deviations from best practices, including impacted networks, OS, and attached storage. After performing an assessment, Amazon Inspector produces a detailed report with prioritized steps for remediation. Amazon Inspector allows you to identify security and compliance issues in applications before they are deployed or while they are running in a production environment.
- I’d like to welcome Jorge (“Hor-Hay”) Ortiz, Manager of Infrastructure at Stripe, to the stage to share more about how Stripe, an inventive online payment platform, has built a PCI-compliant payment application while actually increasing the pace at which they are building their applications and growing their business as a result.
- Lots of times, what you see with big companies is as they get larger they have a tendency to try and find ways to say no to new ideas; not because they are ill intended, they become conservative and afraid of some of the risks; the systems and the infrastructure to build force them to make choices about what they can do. What’s most unusual about a company like amazon, the team is constantly looking for ways to say yes - consistently reinvent the customer experience and makes wants builders want to work there.
- Qantas & Hooroo.com Hooroo is a subsidiary of the Qantas Group, formed in 2011 to capitalize on the hotel booking services in Australia. To launch quickly in a highly competitive environment, Hooroo only had 11 months to develop and launch 4 new web properties. Hooroo was able to build a web infrastructure quickly on AWS, launch the first web property in 3 months and the rest of them within the given timeframe, and reports an estimated 99.9 percent uptime for the websites. With AWS Hooroo has also been able to reduce the load time of its pages by 25% and support a 1,400% increase in traffic to its web properties. Singapore Post Singapore Post’s ecommerce division built a brand new ecommerce business on AWS in 3 months. This division is now responsible for 27% of the company’s revenues and supports more than 1,000 end-customers. By using AWS, the company is able to save 50% compared to building on-premises. [TRANSITION] Joe Inzerillo, Executive VP & Chief Technology Officer, MLBAM
- Thanks, very cool; so as we close, what is the essence of what we are really talking about here…
- Quote from Jody: “Get these folks who have put their blood, sweat and tears into making our consumer experience grow, and given all the constraints, it’s incredibility liberating for them, and they feel empowered, and they feel like it’s their site. For the first time I heard one of the engineers say ‘this is my website’, and so it’s amazing what happens when they actually feel empowered like it’s their own. The technology you’re developing are helping to power that”
- We all come to work to be useful, to have impact, want to feel like we’re making a difference We don’t want to be order takers Most of us have ideas about what might work or be better for our customers Nothing more inspiring than having a chance to try your ideas To have the freedom to see if you’re right and adjust if you’re not To control your own destiny That’s what people want That’s what keeps them engaged and thinking about your company and customers’ problems And this is a big piece of what’s at the heart of this movement to the cloud and AWS Incredible opportunity in the next three days 18,500 of your peers networking ability to learn how to take control Hope you take advantage over the next couple of days.