Personal Information
Unternehmen/Arbeitsplatz
Mexico City Area, Mexico Mexico
Beruf
Vice President Sales Mexico & Centro America
Branche
Technology / Software / Internet
Webseite
mx.linkedin.com/in/ivanmarchant/
Info
I am Industrial Engineer from the Pontificia Universidad Catolica de Chile and I have a Master Degree (MBA) recieved from the Universidad Adolfo Ibañez de Chile.
More than 15 years of expirience in Marketing, Internet Measurement, Online Research and Internet's Business, in the Markets of Mexico, Peru, Ecuador, Chile and Centroamérica.
Currently I run comScore in Mexico and Latinamerica since 2008.
Research's Commitee President for IAB since 2013.-
International Speaker for Internet Audience Measuerement, Online Ad Effectiveness, Social Media, Mobile, Ecommerce, etc.
Online Metric's Teacher in several Universities, as Tecnologico de Monterrey, Instituto Peruano de Publicidad, Universi.
Tags
comscore
comercio electronico
ecommerce
retail
crossmedia
fusion
ipsos
amipci 2015
mexico
mercado
e-commerce
visibilidad
viewability
vce
ad effectiveness
branding digital
bsl
marchant
inteligencia digital
benchmark
alcance
display
monitoreo de campañas digitales
inversion publicitaria
inversion digital
frecuencia
twitter
facebook
redes sociales
google+
metricas
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Präsentationen
(6)Dokumente
(1)Gefällt mir
(1)Reporte de audiencias - Febrero 2013 por comScore
IAB México
•
Vor 11 Jahren
Personal Information
Unternehmen/Arbeitsplatz
Mexico City Area, Mexico Mexico
Beruf
Vice President Sales Mexico & Centro America
Branche
Technology / Software / Internet
Webseite
mx.linkedin.com/in/ivanmarchant/
Info
I am Industrial Engineer from the Pontificia Universidad Catolica de Chile and I have a Master Degree (MBA) recieved from the Universidad Adolfo Ibañez de Chile.
More than 15 years of expirience in Marketing, Internet Measurement, Online Research and Internet's Business, in the Markets of Mexico, Peru, Ecuador, Chile and Centroamérica.
Currently I run comScore in Mexico and Latinamerica since 2008.
Research's Commitee President for IAB since 2013.-
International Speaker for Internet Audience Measuerement, Online Ad Effectiveness, Social Media, Mobile, Ecommerce, etc.
Online Metric's Teacher in several Universities, as Tecnologico de Monterrey, Instituto Peruano de Publicidad, Universi.
Tags
comscore
comercio electronico
ecommerce
retail
crossmedia
fusion
ipsos
amipci 2015
mexico
mercado
e-commerce
visibilidad
viewability
vce
ad effectiveness
branding digital
bsl
marchant
inteligencia digital
benchmark
alcance
display
monitoreo de campañas digitales
inversion publicitaria
inversion digital
frecuencia
twitter
facebook
redes sociales
google+
metricas
Mehr anzeigen