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CHOICE: “The determination of the mind… to




  ichoose...
                                                         voluntarily decide to act one way over another;
                                                         an alternative”.

                                                         We make the choice everyday to lead our life in a
                                                         certain way.



 CPRS DISTRICT 12
 NN    OVEMBER WORKSHOP
         OVEMBER 19, 2009
         8:30 am - 1:30 pm
 Coronado Community Center                               Keynote Speaker:
 1845 Strand Way                                         Idris J Al
                                                                . -Oboudi
 Coronado, CA 92118                                       Nationally recognized for his many California Parks and
                                                          Recreation Society honors and awards multitude of
 Breakout sessions will include a multitude of            speaking engagements, Mr. Al-Oboudi has the power to
 dynamic speakers that will inspire you to                inspire any person in any job with ANY attitude. He
 actively choose to pursue YOUR passion                   currently serves the profession as the Recreation
 everyday.                                                Services Manager for the City of Manhattan Beach and
                                                          internationally teaches his famous “Passion to Practice”
 Register now, space is limited.                          and “Purpose Driven Programming”. He will join us and
 Registration will be taken on a first come first         will help us to CHOOSE to turn our passion, whatever it
 served basis. Registration includes light breakfast      may be, into practice and to use creativity and the
 and lunch.
                                                          freedom of choice to be the best you we can be! Make
 See page 2 for a listing of workshop activities          the choice to invest in your personal and professional
 and session topics.                                      development.

Workshop registration:                                  Agency__________________________________________________

Method of Payment:
                                                        Name_____________________       Phone_____________________
                                                                      Send or fax to:
__Bill me (no shows will be billed)
                                                                     Attn: Dave Knopp
__Make checks payable to City of Coronado                            City of Coronado
_____________________________________________________                 1845 Strand Way
             # of participants      cost        total              Coronado, CA 92118
Indiv. rate        _______          $25/person $____             Phone (619) 522-2457
Student rate       _______          $15/person $____               Fax (619) 522-7870
Vegetarian option _______                 Total $____    email: dknopp@coronado.ca.us
WORKSHOP SCHEDULE
8:15 am - 8:45 am                                                         11:20 am - 12:15 pm
Check In/ Breakfast                                                       Parks Ops/Management Focus
                                                                          CPRS Website Tutorial
8:45 am - 10:15 am                                                        Managing the Media in Crisis
Welcome                                                                   Non Profit Partnerships
CPRS President’s Address                                                  Viral Marketing
Keynote Speaker                                                           Corporate Partnerships with Public Agencies
10:20 am - 11:15 am                                                       12:15 pm -1:15 pm
Student Focus                                                             Lunch and Learn – an inspirational working lunch hour
Corporate Partnerships with Public Agencies                               with Idris Al-Oboudi
Non Profit Partnerships
Park ops/Management Focus                                                 1:15 pm - 1:30 pm
CPRS Website Tutorial                                                     Wrap-up and Workshop Evaluations
Viral Marketing                                                           Mentor Program meet and greet and
                                                                          networking


EDUCATIONAL SESSION DESCRIPTIONS
The Possibilities of Partnerships and The Magic of Marketing:            Keynote/Lunch and Learn
The following speakers were originally scheduled to speak at the
(now cancelled due to budget reasons) NRPA Revenue and Marketing         Speaker: Idris Al-Oboudi
School, and as luck would have it they have chosen to still contribute   Recharge, refresh and ignite your passion for recreation. Idris Al-
to the profession by joining us! DON’T MISS IT!                          Oboudi will kick off the morning with an energetic and captivating
                                                                         keynote that will have you ready to make the most of the sessions.
Jenny Wolff will explain concepts, strategies and critical principals
to gain corporate partnerships for public agencies. Not to be missed!    As always he leaves you wanting more, so get ready to hear part
Get in on the opportunity to see the power of partnerships and be        two during the “Lunch and Learn”, where Mr. Al-Oboudi will focus our
“wowed” and how your agency can benefit from forming friendships          attention on the power of “choice” and the benefits of optimism and the
with private entities.
                                                                         magic of using your creative energy to make the most out of your day
Dr. Serge Dedina will share ways public agencies can save                and your life. He will challenge us to look at obstacles as opportunities
money while maintaining quality public services by using effective       and challenges as sources of power to position our agencies in the right
partnerships formed with non-profit organizations. Networking and         direction for better times!
relationship building is the name of the game in these tough economic
times, let Dr. Dedina show you the positive aspects of joining forces
with other non-profits!                                                   From College to Career! Making Recreation “Sexy” for Students
                                                                         Post Grad:
Frank Carson, City of Chula Vista, will teach new concepts of viral
and guerilla marketing tactics using web 2.0 technology. SOUNDS          Resume building, what to expect in the “real” world and what happens
INTENSE! It is and if you are confused and don’t know what this is,      after graduation. Student focused sessions will address topics you,
this is for you! He will also cover the cutting edge word of mouth       THE STUDENTS, asked for! Thanks to RTSA members and the board,
marketing. Get in on this session to get new constituents through        we know what you want to know and we have carefully planned
your doors!
                                                                         opportunities to help you be as successful as you want!
Craddock Stropes, City of Carlsbad, did you know that the CPRS
State website has changed and is better than ever for communication      There will also be sessions with Park Operations in mind, so don’t just
and sharing of knowledge, networking and advertising of information.
We will run through all the components so when you leave you feel        think this training is just for programming staff. As a collective we all
very comfortable with using the site to benefit your agency.              have to work together to face the harsh reality that we must put our
                                                                         BETTER than BEST faces forward to serve the public as we push through
Maurice Luque, San Diego Fire-Rescue Department, will help               the tough economic times. 99% of Californians visit parks annually!
attendees to understand how to communicate to the media during a
crisis situation. Whether you are a director or a part time recreation   It takes everyone, from Park Ops to Programs Staff, to make their
programs employee, knowing what to say, how to say it can make all       experience the BEST!!!
the difference. The media may not have time to find the PIO… make
time to send your staff to this training so that when faced with a
camera and notepad in their face, they “say it right”.                       CPRS DISTRICT 12 ANNUAL WORKSHOP

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2009 Cprsnovemberworkshopflyer Nov 19 2009ادريس جاسم العبوديIdris Jassim Al-Oboudi

  • 1. CHOICE: “The determination of the mind… to ichoose... voluntarily decide to act one way over another; an alternative”. We make the choice everyday to lead our life in a certain way. CPRS DISTRICT 12 NN OVEMBER WORKSHOP OVEMBER 19, 2009 8:30 am - 1:30 pm Coronado Community Center Keynote Speaker: 1845 Strand Way Idris J Al . -Oboudi Coronado, CA 92118 Nationally recognized for his many California Parks and Recreation Society honors and awards multitude of Breakout sessions will include a multitude of speaking engagements, Mr. Al-Oboudi has the power to dynamic speakers that will inspire you to inspire any person in any job with ANY attitude. He actively choose to pursue YOUR passion currently serves the profession as the Recreation everyday. Services Manager for the City of Manhattan Beach and internationally teaches his famous “Passion to Practice” Register now, space is limited. and “Purpose Driven Programming”. He will join us and Registration will be taken on a first come first will help us to CHOOSE to turn our passion, whatever it served basis. Registration includes light breakfast may be, into practice and to use creativity and the and lunch. freedom of choice to be the best you we can be! Make See page 2 for a listing of workshop activities the choice to invest in your personal and professional and session topics. development. Workshop registration: Agency__________________________________________________ Method of Payment: Name_____________________ Phone_____________________ Send or fax to: __Bill me (no shows will be billed) Attn: Dave Knopp __Make checks payable to City of Coronado City of Coronado _____________________________________________________ 1845 Strand Way # of participants cost total Coronado, CA 92118 Indiv. rate _______ $25/person $____ Phone (619) 522-2457 Student rate _______ $15/person $____ Fax (619) 522-7870 Vegetarian option _______ Total $____ email: dknopp@coronado.ca.us
  • 2. WORKSHOP SCHEDULE 8:15 am - 8:45 am 11:20 am - 12:15 pm Check In/ Breakfast Parks Ops/Management Focus CPRS Website Tutorial 8:45 am - 10:15 am Managing the Media in Crisis Welcome Non Profit Partnerships CPRS President’s Address Viral Marketing Keynote Speaker Corporate Partnerships with Public Agencies 10:20 am - 11:15 am 12:15 pm -1:15 pm Student Focus Lunch and Learn – an inspirational working lunch hour Corporate Partnerships with Public Agencies with Idris Al-Oboudi Non Profit Partnerships Park ops/Management Focus 1:15 pm - 1:30 pm CPRS Website Tutorial Wrap-up and Workshop Evaluations Viral Marketing Mentor Program meet and greet and networking EDUCATIONAL SESSION DESCRIPTIONS The Possibilities of Partnerships and The Magic of Marketing: Keynote/Lunch and Learn The following speakers were originally scheduled to speak at the (now cancelled due to budget reasons) NRPA Revenue and Marketing Speaker: Idris Al-Oboudi School, and as luck would have it they have chosen to still contribute Recharge, refresh and ignite your passion for recreation. Idris Al- to the profession by joining us! DON’T MISS IT! Oboudi will kick off the morning with an energetic and captivating keynote that will have you ready to make the most of the sessions. Jenny Wolff will explain concepts, strategies and critical principals to gain corporate partnerships for public agencies. Not to be missed! As always he leaves you wanting more, so get ready to hear part Get in on the opportunity to see the power of partnerships and be two during the “Lunch and Learn”, where Mr. Al-Oboudi will focus our “wowed” and how your agency can benefit from forming friendships attention on the power of “choice” and the benefits of optimism and the with private entities. magic of using your creative energy to make the most out of your day Dr. Serge Dedina will share ways public agencies can save and your life. He will challenge us to look at obstacles as opportunities money while maintaining quality public services by using effective and challenges as sources of power to position our agencies in the right partnerships formed with non-profit organizations. Networking and direction for better times! relationship building is the name of the game in these tough economic times, let Dr. Dedina show you the positive aspects of joining forces with other non-profits! From College to Career! Making Recreation “Sexy” for Students Post Grad: Frank Carson, City of Chula Vista, will teach new concepts of viral and guerilla marketing tactics using web 2.0 technology. SOUNDS Resume building, what to expect in the “real” world and what happens INTENSE! It is and if you are confused and don’t know what this is, after graduation. Student focused sessions will address topics you, this is for you! He will also cover the cutting edge word of mouth THE STUDENTS, asked for! Thanks to RTSA members and the board, marketing. Get in on this session to get new constituents through we know what you want to know and we have carefully planned your doors! opportunities to help you be as successful as you want! Craddock Stropes, City of Carlsbad, did you know that the CPRS State website has changed and is better than ever for communication There will also be sessions with Park Operations in mind, so don’t just and sharing of knowledge, networking and advertising of information. We will run through all the components so when you leave you feel think this training is just for programming staff. As a collective we all very comfortable with using the site to benefit your agency. have to work together to face the harsh reality that we must put our BETTER than BEST faces forward to serve the public as we push through Maurice Luque, San Diego Fire-Rescue Department, will help the tough economic times. 99% of Californians visit parks annually! attendees to understand how to communicate to the media during a crisis situation. Whether you are a director or a part time recreation It takes everyone, from Park Ops to Programs Staff, to make their programs employee, knowing what to say, how to say it can make all experience the BEST!!! the difference. The media may not have time to find the PIO… make time to send your staff to this training so that when faced with a camera and notepad in their face, they “say it right”. CPRS DISTRICT 12 ANNUAL WORKSHOP