lesson 1 of the unit

1. Music Video Production

2. Welcome to a new unit
In this unit you will:
• Learn the different reasons why music
videos are made
• Learn how music videos are made
• Plan a music video
• Film & edit a music video

3. By the end of the unit
You will have produced:
• 2 written reports on music videos
• 1 pre-production portfolio
• 1 final video, edited

4. What is a music video?

5. Task
Working alone:
Brainstorm the different reasons why you
think music videos are made…
5
minutes

6. Whole class feedback

7. Make profit

8. To get across a message

9. Paid work for the crew

10. But the main reason is
promotion

11. What do we mean by
promotion?

12. But what is it we’re
promoting?

13. Is it the single?

14. Is it the album?

15. Is it the music video itself?

16. Is it products in the video?

17. The music video helps to advertise the
products which form the artists brand
Artists
brandAlbum Single
Music video merchandise

18. Task 1
Working alone
Watch the following 3 videos (on
Moodle) and evaluate their purposes,
writing up your findings:
1. Little Mix - DNA
2. Macklemore – Same Love
3. Britney Spears – Hold It Against Me
45 mins

19. Whole class feedback

20. What different outlets do we get
music videos from?

21. Task 2
Working alone
Brainstorm all the different places you
can watch music videos. Explain why
you think there are more places to
watch music videos now, and why that
is a good thing.
15 mins

22. Whole class feedback

23. Task 3
Read the article here to find out how
artists make money putting their videos
up on YouTube.
In pairs write out all the different ways
you think an artist could make money
through their online video platforms.
15 mins