This document provides a summary of a content marketing pitch for improving Moz's keyword difficulty tool. It suggests adding a batch keyword difficulty feature to the Mozbar so that users can check the difficulty of multiple keywords at once from Google searches, addressing the needs of procrastinating inbound marketers. Measurement metrics proposed include reducing user churn, increasing account upgrades, more Mozboard downloads, and gains in links and social shares. The pitch argues this would allow Moz to continue leading competitors by better serving its audience and meeting users' expectations with new funding.