Paolo Iabichino

Milan Italy

Creative Director

Advertising / Marketing / PR

My experience unites working with relational marketing on brands like Alitalia, American Express, Armani, Autogrill, Bulgari, Carrefour, Galbani, IBM, Nestlé, Nutella, Philips, Timberland, Wind, and others, to developing consumer activation activities, at selling points, on the net or in the field. I'm use to coordinate and support working teams where different skills and disciplines are blended to serve the same goals. I'm convinced that advertising no longer needs a target, but an interlocutor with whom brands and products can create a relationship overcoming the logic of the need to mix with ethics of the service. Professor at IULM University (Creativity for Social Media), I'm...