iWillPublish.com simplifies your publishing strategy for all types of publishing. Learn why LinkedIn offers some unique advantages over all other social networks for your business or book launch.

2. Hello, my name is
Karen Bomm

5. Address book upload is offered in late 2003.
Then features like Groups are added.
New partners like American Express support LinkedIn by promoting to small business owners.
SocialNet and PayPal begin with a new idea.
Growth was slow - 20 signups on some days.
Sequoia Capital invests.
Jobs & Subscriptions added.
https://ourstory.linkedin.com/

6. Public profiles are launched.
Profitability is archived, with core features like Recommendations and
People You May Know are rolled out.
International Offices in London launching Spanish and French
versions of the site.
Jeff Weiner joins LinkedIn as President.
https://ourstory.linkedin.com/

7. By the end of 2010 LinkedIn had 90 million members,
nearly1,000 employees in 10 offices around the world.
8th anniversary goes public
Company focus: simplify, grow everyday.
In just 10 years, and growing at more than
two members per second.
https://ourstory.linkedin.com/

8. in the largest
acquisition in Microsoft’s history with plans to rev up Microsoft’s revenues.
https://ourstory.linkedin.com/

9. 1) 2) 3)
Use it 20 minutes a day!

10. All the other social media platforms put together
only amount to 19.67% of leads!
Bottom line: LinkedIn works for B2B lead
generation.
Resource:
Misty Lawson
Full Stack TLC

11. versus
The difference between a free account
and paid account on LinkedIn is in your
strategy.
Your free account goes beyond basic
usage allowing you to use most of
LinkedIn’s most popular features.

12. Image from: http://www.dummies.com

13. 1. Build Connections
2. Promote Yourself
3. Receive Job Alerts
4. Unique LinkedIn features over other Social Networks
5. Google ‘s LinkedIn
6. SlideShare

14. • Have a Profile Image
• Complete your Profile
• Add Connections (notice degrees)
• Get Recommendations and
Endorsements
• Share Relevant Content on a
regular basis
• Publish
• Engage
• Participate with Groups
HubSpot did an internal study – LinkedIn generated the highest
visitor-to-lead conversion rate (2.74%) of the top social networks,
almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%).
Choose 5 skills for Public Endorsements – which can get up to 17 times more profile views.

15. “Keep in mind that LinkedIn should not be used
as your resume. The difference is that a resume
informs others what you’ve done, while LinkedIn
tells viewers who you are.”
“While sharing a summary of your past
education and experience are important, it’s
more vital to illustrate your value and what
you can bring to the table.”

18. • Google your name
1. When you have completed your LinkedIn Profile, your
name will be in the top results of your Google Search
2. When you are found easily, it is a bonus to help expand
your network
• Complete your Profile
1. Chose professional appearance which includes photo,
catchy headline, contact info, vanity URL, compelling
summary and samples of your work (i.e. pictures, links,
videos).

19. 1. Millions of Members
2. Top of Google Search
3. People can find you when they search
4. Filled with valuable resources
5. You’ll be current
6. You’ll remain connected
7. Efficient in managing your professional
accomplishments & your network
8. Ultimate Branding Platform

20. All dimensions listed in Pixels.
2017 thoughts:
• Max file size 8MB and file must be PNG, JPEG, or GIF.
• Profile ‘background’ varies.
• LinkedIn blog post link proportions perfectly to Facebook
link shares.
• Photo share look best on a desktop since it gets a
horizontal crop in mobile feed.
• Company LOGO – no more horizontal.
• Since company cover photo gets cropped in height, our
best guess is it must work for mobile, so create something
you test on several devices and consider where the
image(s) are cropped for your total look.
Profile photo: 400 x 400
Profile ‘background”: 1536 X 768
Photo share: 1200 x 1200 square
Status or blog post image size: 698 x 400
Link image: 150 x 80
Company logo: 300 x 300 square
Company cover photo: 1536 X 768

21. LinkedIn blog post = Facebook link shares
LinkedIn blog post link proportions perfectly to Facebook link shares.

22. Educators & Professionals Tool of choice
• Ability to create & share info through presentations, infographics
or documents
Embed your content from SlideShare into
your:
• LinkedIn Profile, Website, Blog, and shared on Social Media.
Note: Share your content to increase your connections using SlideShare.net

23. 1. Brand yourself
• Find and be found
• Stand out and promote
2. Be specific about your Skills
3. Once you create Content Post it
4. Connect your Twitter Account
5. Use all 2,000 characters (remember to use Keyword as
Google luvs keywords for search)
48% of recruiters only use LinkedIn
as their Social Outreach
5.7 x more job views on LinkedIn compared to Facebook
3 x more job views on LinkedIn compared to Twitter.

25. 1. Identify the Best Group Opportunities (3- 5 with a
few hundred members, visit 2-3 times/week)
2. Target the Most Popular Discussions in Each
Group
3. Start your Own Discussion (link our business page to
your personal page)
4. Follow up & Follow Through
5. Start your Own Group
& Build Influential Connections!

26. Keep your Profile
up-to-date
1. You never know when you will need it
2. Jobs are there
3. Recruiters are there
4. Potential employees are there
5. People who do business are there
2017 - Keeping your positions up-to-date in your
LinkedIn profile makes you 18 more times more likely
to be found in searches by members and recruiters

27. • Check in 5 days a week
• Post using images
• Publish
• Engage / Build / Respond
• Go Mobile

29. Be an optimist

31. CEO, Highlight

34. Q’s
Let’s Connect on
LinkedIn
Let’s connect on LinkedIn:
https://www.linkedin.com/in/karenbomm