Sebastian hoelzl (Silverpop) slides for iStrategy London May 2012

1. Email’s Role in a World
Gone “Mocial”

2. What’s “Mocial”?
2

3. Mobile + Social
“MOCIAL”
3

4. Aren’t social and mobile
both better than email?
4

5. Not better… but a lifestyle
800M 500M

6. Smartphone Sales Pass PC Sales
6

7. Tablets in 2012 : 50+ Models

8. Mobile Apps are Exploding
25 billion Apple Apps
11 billion Android Apps
Juniper Research

9. What about the 2 billion?

10. 2 Billion Email Users!

11. Email marketers must
adopt, adapt and open up
their way of thinking.

12. Email Marketing in a “Mocial World”
Integration Context/Design
Automation /
Humanisation
Triggers

15. Transition: Share>Find>Follow>Like

16. Text to
12345
ABCD ADD
[your email
address]

17. SMS Text to Email Opt-in
Point
Events Of Billboards
Purchase

18. Impact on Email Marketing
Integration Context/Design
Automation /
Humanisation
Triggers

19. Device OVERLOAD

20. Where is My Email Being Read?

21. The New Design Challenge
Old mouse New mouse

22. Do Your Emails Have the Touch?
Source: StyleCampaign.com, Litmus

23. Impact on Email Marketing
Integration Context/Design
Automation /
Humanisation
Triggers

24. Old Rule:
Sell the sizzle, not the steak.

25. New Rule:
Educate with grilling tips, recipes and
wine pairing.
25

26. Let Customers Do the Selling

28. Impact on Email Marketing
Integration Context/Design
Automation /
Humanisation
Triggers

29. Social is the New Broadcast

30. Try Doing this with Social Media

31. Nurture
Highly
Transactionall
Personalised
Email’s
Strengths
Triggered off
Behaviour Dynamic
Campaign
Tracks

32. Low Volume, High ROI
Volume of Emails sent Email Generated Revenue
4.1%
Triggered
Campaigns
40.2%
Triggered
Campaigns

33. Social vs. Email
Social + Email
Broadcast Conversion
Together they are unbeatable!

34. Email is healthier than ever.
What makes digital marketing special
is the intelligence behind communications,
not the channel of delivery.
34

35. Silverpop Mocial
Whitepaper

36. Thank you!
36