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Finally, Some Quick Lessons Learned…<br Coke's 'fans first' approach in social communities

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Finally, Some Quick Lessons Learned…SMM is a tactic and should always be in support of brand objectivesThese platforms change frequently and can be very disruptiveKeep it simple and intuitive – fewer objectives is better and shorten users’ paths at every opportunitySilly to start from zero…“Viral” shouldn’t BE your strategy – just part of a comprehensive planClear the Legal hurdles first – this is new for everyone so legitimate questions arise around every cornerAlways work with pros…There is no “sticking your toe in the water”Each new Community is an entirely new market and should be treated as suchModeration is a must!

Veröffentlicht in: Technologie, Business
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