1.
Showrooming
Since 2012, there has been a 156%
percent increase in consumers who
purchased a product from a competitor
while in a retail store.
Source: Mobile Consumer Report).

2.
Showrooming is a phenomenon that’s here
to stay.
Sarah Todd, Marketing Manager, ZBD
What are some things our retailers can do?

3.
1
Today’s
Presentation:
2
3
Today’s Mobile Consumer
Their Desired Experience
The Changing Retail Landscape
What Retailers are Doing
Open Discussion
Q&A Period
Throughout
How you can utilize iQmetrix mobile solutions
to move your business forward

4.
1
Today’s Mobile Consumer
Their Desired Experience

5.
Who is today’s consumer?
Connected
High Expectations
Empowered
Showrooming
Busy

6.
Cross-Channel Shopping
Behavior Study…
57%
Most people (57%) already
research products on a PC
before buying in-store.
38%
38% of shoppers do the
actual showrooming
process (Store-to-online).
www.emarketer.com

7.
XQ Browse for iPad combines the best of online and in-store
experience to attract, engage and educate consumers.

8.
Mounted customer facing or sales assist tool
Massive catalog capacity
Product info across channels
Lower perceived wait time
Training tool for sales staff

9.
Browse for iPad as a sales assist tool

10.
™
TradeIn
Entice consumers to trade in their old phones.
Lower consumers’ out-of-pocket costs.
Increase trade-in transactions and revenue.
Increase store-visit frequency.
Differentiate your brand from competition.

11.
“XQ TradeIn is so easy to launch and maintain. It is simple
yet engaging. We had customers using this app 30
minutes after we installed it in the store.”
XQ Launch Team, Wireless Communications, Verizon

12.
In summary, today’s consumer wants:
Omnichannel
Speed & Convenience
Consistent shopping
experiences
Apps, browsing, checkout
Instant Info
Deals
Product, pricing and
inventory
Mobile Coupons,
in-store promos
Question: How do retailers deliver these?? (Hint: It’s all via mobile technology.)

13.
2
The Changing Retail
Landscape
What Retailers are Doing

14.
What Retailers Are Doing

15.
Mobile enables omnichannel.
The reason why Shopkick is so successful is
because we are redefining the arc from the
couch to the store… letting consumers know
what is hot at the store… and then
rewarding them for just showing up in the
store.
Cyriac Roeding, CEO of Shopkick

16.
Retailers are investing
in mobile apps.
83%
of top retailers provide at
least one mobile offering
(i.e. mobile site, iOS app, or Android app)
Source: Cognizant (June 2012).

17.
mobile
A complete mobile sales and inventory
management solution that streamlines
in-store operations and delivers ultimate
customer experience.

18.
mobile
Sales (Mobile POS)
! Checkout anywhere in-store
! Issue eReceipts
! Lower hardware cost
! Maximize floor space

19.
mobile
Inventory
! Reduce count times
! Streamline operations
! Eliminate errors
! Reduce shrinkage

20.
How much are you writing off?

21.
Retailers are investing in
data tracking and in-store
mobile connectivity.
Tracking customers via in-store Wi-Fi: Nordstrom
Eye tracking: SideWays is a startup developing technology to track what
customers look in-store
Push deals in-store, in real time: Swirl is a startup that sends real-time,
personalized offers to in-store shoppers’ phones. Google, Nokia and
Qualcomm on similar technology using GPS

22.
iQmetrix consumer tracking
partners

23.
Retailers are investing in
interactive in-store tech.
74%
of retailers polled believe
developing a more engaging
in-store customer experience
is going to be business critical.
Source: Motorola (May 2012).

24.
In-store tech examples
Source: Motorola (May 2012).

25.
In-store tech examples
Source: Motorola (May 2012).

26.
™
Shelf
Extend shelf space
Drop ship products not available in-store
Consistent shopping experience across channels
Eliminate risk of carrying high-priced accessories
Rich media, lifestyle features and highlights

27.
Key Takeaways
1
Today’s consumer is looking for a faster, more
convenient way to shop.
2
Retailers are investing in ways to make shopping
experiences more informative, consistent across
channels, efficient and trackable.
3
Mobile technology allows retailers to accomplish
all of these things in the in-store space.

28.
Questions?
www.iQmetrix.com
sales@iQmetrix.com
@iQmetrix

29.
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