STAGES OF SUSTAINABILITY: TRANSITION FROM BROAD TERMINOLOGY TO MARKET UNDERSTANDING
3. Companies that greenwash:
Typically exaggerate their claims or
the benefits to mislead consumers.
Make unsubstantiated claims that
their products are environmentally
safe or provide some green benefit.
• Capitalize on the growing demand
for environmentally sound products.
• Convey a false impression that a
company or its products are
Greenwashing, was coined by
environmentalist Jay Westerveld in 1986.
Ok, but this is problem. There’s a pretty, pretty plateau that’s happened. Call it the impact of operation national sword, or the pandemic, or increased awareness.
So where are we? Plastic is bad, that means bio content is good
Wait bio content is bad, compost is good.
No compost is bad, recycling is good!
Problem is this teeter totter is a line.
And that’s another facet of the linear economy, which ties back to the whole problem. When we look at one facet of the problem. We get one solution at a time.
So, you might say we have something, it’s the 3 R’s. Our good old friend, Reduce, Reuse, Recycle .
Tension between Advocacy Efforts
Ultimate goal – all materials remain at highest & best use
Not immediately realistic
Does not consider impacts along entire life of the package/product
Considers impacts along the entire life of the package/product
May not give consideration to all impacts (e.g., marine debris impacts)
Challenging to conduct analyses – can lead to inconsistent results and confusion
What we’re really doing is looking for some building blocks, legos if you will.
Or Pie, tasty, tasty pie.
Let’s update our model.
I didn’t create this, I adapted it to get as many r’s on here as possible. Que the pirate jokes.