STAGES OF SUSTAINABILITY: TRANSITION FROM BROAD TERMINOLOGY TO MARKET UNDERSTANDING
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STAGES OF SUSTAINABILITY: TRANSITION FROM BROAD TERMINOLOGY TO MARKET UNDERSTANDING
- 3. Companies that greenwash: Typically exaggerate their claims or the benefits to mislead consumers. Make unsubstantiated claims that their products are environmentally safe or provide some green benefit. • Capitalize on the growing demand for environmentally sound products. • Convey a false impression that a company or its products are environmentally sound. Greenwashing, was coined by environmentalist Jay Westerveld in 1986. Greenwashing
Hinweis der Redaktion
- Confusing, lots of buzzwords being thrown around
- So what do I think it means?
- Let’s talk a few fun stats?
- Ok, but this is problem. There’s a pretty, pretty plateau that’s happened. Call it the impact of operation national sword, or the pandemic, or increased awareness.
- So where are we? Plastic is bad, that means bio content is good
- Wait bio content is bad, compost is good.
- No compost is bad, recycling is good!
- Problem is this teeter totter is a line.
- And that’s another facet of the linear economy, which ties back to the whole problem. When we look at one facet of the problem. We get one solution at a time.
- So, you might say we have something, it’s the 3 R’s. Our good old friend, Reduce, Reuse, Recycle .
- Tension between Advocacy Efforts Circular Economy Benefits: Ultimate goal – all materials remain at highest & best use Drawbacks: Not immediately realistic Does not consider impacts along entire life of the package/product
- Lifecycle Analysis Benefits Considers impacts along the entire life of the package/product Drawbacks May not give consideration to all impacts (e.g., marine debris impacts) Challenging to conduct analyses – can lead to inconsistent results and confusion
- What we’re really doing is looking for some building blocks, legos if you will.
- Or Pie, tasty, tasty pie.
- Let’s update our model.
- I didn’t create this, I adapted it to get as many r’s on here as possible. Que the pirate jokes.