1. Creativity in the future will involve both human skills like storytelling and machine capabilities with data and computation. 2. While machines excel with data, humans will remain essential for turning data into narratives and innovation. 3. True innovation comes from both technology and human perspectives working together, not from technology alone.

1. D ATA - D R I V E N C R E AT I V I T Y:
C O - C R E AT I O N I N T H E M A C H I N E A G E
S C O T T S M I T H | @ C H A N G E I S T
M E D I A F U T U R E W E E K 2 0 1 4
C H A N G E I S T

15. Observer Editor Consumer
Sensor Filter Device

22. Image: Flickr / Henrik Busch /(CC BY-NC-SA 2.0)

25. - 2 0 0 2 VA L E N T I N E T O A N A M A Z O N R E C O M M E N D A T I O N S B O T
“ M A N V S . A L G O R I T H M : W H E N M E D I A C O M PA N I E S N E E D A H U M A N T O U C H , ”
M A S H A B L E , O C T O B E R 1 3 , 2 0 1 3

28. “…it’s not possible to conceive a
system that would let a robot
understand hundreds of thousands
of objects. But the cloud can have
all that knowledge. A robot can use
the cloud to start learning things
about its environment. For
example, this object is a cup and so
I have to grab it like this…”
-Paolo Pirjanian, CTO, iRobot
Image: Flickr / Tod Kurt / (CC BY-NC 2.0)

29. Sensor Filter Device
Data

30. F U N C T I O N A L
A P P L I E D
A C C E P T E D
V I TA L
I N V I S I B L E
N AT U R A L
Computer-generated creativity
Computer-augmented creativity
Computer-augmented work/life
Pyramid from Nextnature.NL

32. “As technology continues to
advance in the second half of the
chessboard, taking on jobs and
tasks that used to belong only to
human workers, one can imagine a
time in the future when more and
more jobs are more cheaply done
by machines than humans.”
-Brynjolfsson & McAfee ”Race Against The Machine”

33. Image: algopop.tumblr.com

34. What is creativity in a future defined by computation?

35. 1 . C R E AT I V E S T O RY T E L L I N G A N D W E AV I N G
O F N A R R AT I V E A R E S T I L L H U M A N S K I L L S .
Image: Look4Poetry / Flickr

36. 2 . D ATA I S O N LY T H E S TA R T I N G P O I N T.
Video: Gizmodo

37. 3 . I N N O VAT I O N S H O U L D N ’ T O N LY B E
E Q U AT E D W I T H T E C H N O L O G Y A L O N E .
Image: Shapeways / Flickr

38. Thank you!
!
@ C H A N G E I S T
!
S S M I T H @ C H A N G E I S T. C O M
!
C H A N G E I S T. C O M
C H A N G E I S T
Thanks to Natalie Kane, Matthew Plummer-Fernandez for additional research