De presentatie van Marco van Houdt (Xite) tijdens het Cross Media Café Linear meets digital op dinsdag 19 juni 2018, over personalised music television.

1. Cross Media Café
Lineair meets Digital
Marco van Houdt | XITE Networks | 19-06-2018

2. Advantage vs Benefit
Connected TV

3. (R)Evolutie
TV

4. Connected Televisie
43,5%
Gaming ConsoleSmart TV Set-top Box
*Kijkonderzoek - Infographic 2017
Multimedia device

5. XITE
Personalised Music Television
https://www.iab.com/wp-content/uploads/2018/05/IAB-Video-Landscape-Report-May-2018_-4th-Edition_Final.pdf

6. http://horizon.xite.com/index.html?aHR0cHM6Ly9hcGkueGl0ZS5jb20/aG9yaXpvbi1ubD8xNjExNjY3ODMyNTQ5
P2ZhbHNlPzQuNS41Mz9mYWxzZQ==
XITE PMT

7. Lineair Landing
Lineair <autostart> PMT

8. Action based
10% van de tijd
Eerste minuut ad-free
Tenminste twee music videos tussen ads
Time based algorithm
Specificaties
Pre-roll - Instream - Max 30” - Big Screen - Settop Box - Non skippable
User Experience
Advertenties

9. Minder advertenties(10% ipv 20% p/uur)
Kortere advertenties (Max 20/30 sec)
Relevantere advertenties (Time based, per channel)
(Addressable advertising in de toekomst)
Frequentie cap advertenties
Interactieve omgeving
Benefits Connected TV
B2C
Keuze product; AVOD/SVOD

10. Adverteerder
Visibility (impressies getoond = gezien)
Broadcasters
Meer waarde ad inventory,
minder advertenties benodigd
Betere user experience  meer
sessies / langere sessietijden
Freq cap (geen wasted meer)
Performance (Uitkijkpercentage)
Benefits Connected TV
B2B
Nieuwe verdienmodellen
mogelijk (B2B + B2C) Premium omgeving ( Interactief, grote scherm)
Relevantie!

11. Challenges video industry
IAB Research
https://www.iab.com/wp-content/uploads/2018/05/IAB-Video-Landscape-Report-May-2018_-4th-Edition_Final.pdf

12. https://www.iab.com/wp-content/uploads/2018/05/IAB-Video-Landscape-Report-May-2018_-4th-Edition_Final.pdf
Nice read

13. We love music videos