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see the world like never before
© 2015 - yellowBird
What
yellowBird brings live sports events to the next level and delivers an ultimate interactive over
the top experience like never seen before.
yellowBird streams live in 360º video level via online, VR and mobile.
© 2015 - yellowBird
What
Services:
• Interactive & impactful 360º video concepts
• 360º Live Streaming as a Service (online, mobile & VR)
• 360º Recorded Solution as a Service (online, mobile & VR)
• Monetizing premium content via our Surround Video platform
© 2015 - yellowBird
How it works
1.Concept 2.Capture 3.Develop 4.Deploy
© 2015 - yellowBird
Reference list
Broadcasting
Branded events
Automotive
Corporate
Luxury Leisure & tourism
© 2015 - yellowBird
Topmen Live 360 Fashionshow
© 2015 - yellowBird
Facts & Figures live events
#360Topmen & Topshop:
• 50,000 live stream viewers in just 15 minutes
• Global no.1 trend on twitter
• 100,000 new fans
3FM Serious Request:
• 404.700 views of the live stream during 5 days
• Average viewing time was: 3:58
Budlight hotel:
• 386,000 actions (clicks) and 200,000 views
• with average dwell time of 2mins
© 2015 - yellowBird
Facts & Figures
Bestival & The Guardian:
• 29.000 views on day 1
• 149.000 views in first 4 weeks
• Over 50% of people viewed more than once
Sensation & SKOL:
• Live Broadcast 28.000
• Highlight VOD 74.000
• Average viewing time 1:38
“Just wanted to say one more time well done and thank you for helping Skol Sensation 2012
build and achieve what I think is the most successful online activation of all times.”
Harry Lewis - AMBEV Advertising supervisor
© 2015 - yellowBird
How we create extra revenues
Live event:
• limited seats
• limited time frame
• 1 location
© 2015 - yellowBird
How we create extra revenues
360º Live event:
Unlimited best seats in the house
Live event:
• limited seats
• limited time frame
• 1 location
© 2015 - yellowBird
360º Highlight VOD:
re-experience it yourself
whenever & wherever
360º Live event:
Unlimited best seats of house
How we create extra revenues
Live event:
• limited seats
• limited time frame
• 1 location

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Jan Albert Jager (Yellowbird) @ CMC Live Events

  • 1. see the world like never before
  • 2. © 2015 - yellowBird What yellowBird brings live sports events to the next level and delivers an ultimate interactive over the top experience like never seen before. yellowBird streams live in 360º video level via online, VR and mobile.
  • 3. © 2015 - yellowBird What Services: • Interactive & impactful 360º video concepts • 360º Live Streaming as a Service (online, mobile & VR) • 360º Recorded Solution as a Service (online, mobile & VR) • Monetizing premium content via our Surround Video platform
  • 4. © 2015 - yellowBird How it works 1.Concept 2.Capture 3.Develop 4.Deploy
  • 5. © 2015 - yellowBird Reference list Broadcasting Branded events Automotive Corporate Luxury Leisure & tourism
  • 6. © 2015 - yellowBird Topmen Live 360 Fashionshow
  • 7. © 2015 - yellowBird Facts & Figures live events #360Topmen & Topshop: • 50,000 live stream viewers in just 15 minutes • Global no.1 trend on twitter • 100,000 new fans 3FM Serious Request: • 404.700 views of the live stream during 5 days • Average viewing time was: 3:58 Budlight hotel: • 386,000 actions (clicks) and 200,000 views • with average dwell time of 2mins
  • 8. © 2015 - yellowBird Facts & Figures Bestival & The Guardian: • 29.000 views on day 1 • 149.000 views in first 4 weeks • Over 50% of people viewed more than once Sensation & SKOL: • Live Broadcast 28.000 • Highlight VOD 74.000 • Average viewing time 1:38 “Just wanted to say one more time well done and thank you for helping Skol Sensation 2012 build and achieve what I think is the most successful online activation of all times.” Harry Lewis - AMBEV Advertising supervisor
  • 9. © 2015 - yellowBird How we create extra revenues Live event: • limited seats • limited time frame • 1 location
  • 10. © 2015 - yellowBird How we create extra revenues 360º Live event: Unlimited best seats in the house Live event: • limited seats • limited time frame • 1 location
  • 11. © 2015 - yellowBird 360º Highlight VOD: re-experience it yourself whenever & wherever 360º Live event: Unlimited best seats of house How we create extra revenues Live event: • limited seats • limited time frame • 1 location