1. Integrated Cross-Channel Marketing
Solutions & Services for Wireless Carriers
Retaining customers and improving customer satisfaction
and service, along with increasing customer acquisition and
base line ARPU are fundamental business and marketing
needs for wireless carriers today. Reaching and engaging
them through the myriad number of customer touch points
has become a challenge. iLoop Mobile solves these
challenges for wireless carriers with solutions and services
that integrate traditional and digital marketing with the
most powerful consumer engagement channel today— Mobile SMS Club
the mobile channel. Until the end of this
month, we’re offering
the iPhone 4 with a
iLoop Mobile offers SMS, MMS, mobile sites and other mobile club discount
mobile initiatives that answer key carrier marketing needs: MMS of 10%. Available at
all stores, offer ends
12/31/11. Show
• Contract customer loyalty & retention this code 4r9384.
Mobile Sites
• Product and service awareness
• Direct marketing campaigns & upgrade sales
• Improve customer service and reduce support costs
• Increase new customer acquisition
SMS
Customer Retention Campaigns
Campaign Strategy and Execution
As with any business, customer retention is a critical focus
for wireless carriers. iLoop Mobile has years of experience Every customer at some stage is due to make a
running very successful retention campaigns for wireless decision to re-contract—yet each one has personal
carriers around the world. preferences when choosing a handset and contract
package. The re-contracting process should leave a
customer with a real sense of personal attention.
“Through our mobile campaigns we have been able
iLoop Mobile applies careful planning and campaign
to grow our upgrades figure 50% year-on-year, and strategy when developing direct mobile marketing
we currently have a 33% hit rate on our mobile campaigns, or when integrating a mobile call to action
advertising campaigns, which is significantly higher in other marketing channels, to maximize personal
than trends with other mediums. I can confirm that relevance in customer interaction.
we have seen a significant increase in subscriber up-
grades via our mobile programs developed with these Through strategic planning, the use of our platform
for mobile messaging, together with a comprehensive
solutions and services.” mobile website experience, we have been able to
effectively retain millions of mobile customers,
Dee Nel increase ARPU and made a measurable difference in
National Executive Head, Call Center Operations Vodacom reducing customer churn. For rich media like MMS,
video and mobile site downloads, content is delivered
in handset specific formats to ensure the best possible
Combining effective direct marketing strategies that user experience and campaign results.
integrate the entire suite of iLoop Mobile’s marketing
solutions and services, we have provided carriers with the
best possible marketing results that retain contract iLoop Mobile Contact:
sales@iloopmobile.com
customers. Our messaging platforms have been installed tel: +1 (408) 907-3360
with carriers worldwide and include technology to deploy
bulk SMS, MMS and USSD campaigns.

2. SMS Alerts & Marketing
SMS is is the ideal reach channel for mobile marketing because of its very high handset and
use penetration across all consumer demographics. It’s high open and conversion rates fit
perfectly with direct marketing campaigns. It integrates easily in cross-channel marketing by
simply inserting a keyword/short code call to action in any traditional or digital media. More Mobile SMS Club
sophisticated SMS campaings involving segemented CRM-based messaging and LBS can Until the end of this
month, we’re offering
add even higher effectiveness to your customer acquisition, loyalty, retention and promos. the iPhone 4 with a
mobile club discount
• Alerts and loyalty groups of 10%. Available at
all stores, offer ends
• Coupons with POS redemption and tracking 12/31/11. Show
• Sweepstakes and instant win this code 4r9384.
• CRM integration for segmented group messaging
• LBS for location aware, segmented messaging
• Customer service messaging and surveys
MMS Marketing
As part of a multi-channel offering , MMS offers the
advantages of SMS with the added dimension of rich Vodacom Multi-Channel Case Study
media as part of your message. MMS makes your
Objective: Customer retention and incentivize upgrades.
messaging more compelling with video, images,
animation and more. For direct marketing, MMS can
• Mobile portal for upgrade status, eligibility and application
deliver coupons and offers with bar codes that are easily
• Multi-channel promotion for upgrades in traditional media,
scanned at retail POS. Lower your operation costs with
MMS, SMS and mobile banner ads
mobile billing, statements and payments. Engage your
customers with rich media for product promotions,
Results:
as well as providing content from entertainment and
• 90,332 site hits
sports partners.
• 1 million page views
• 11 page views per visitor
We deliver animated and video messages at rates of up
• 42,278 short code requests
to 1000 messages per second. It enables live events to
• 10,031 upgrade requests
be pushed via MMS to handsets—goals scored in a
• 21% conversion rate
football match are distributed in virtually real time. We
• 600% increase uptake for Vodacom
have successfully delivered over 1 billion MMS
Business Customers
messages and over 5 billion mobile ads to our clients.
Mobile Sites
Key to a multi-channel strategy is a carrier’s mobile site where Web-based content, marketing, interactivity and
customer service is available anytime, anywhere. Our retention campaigns are centered around the value a mobile site
delivers in the upgrade process. Users can even be given the opportunity to apply for an upgrade directly from their
phones. We have designed and developed a mobile upgrade portal where subscribers can view details pertaining to
their current contract status, upgrade possiblity and what handsets they qualify for. The entire process, from the MMS
to the mobile site landing page is a personalized one. Click to call also allows direct orders to call centers.
About iLoop Mobile
iLoop Mobile is market leader worldwide in mobile marketing services and solutions for wire-
less carriers and brand owners. iLoop Mobile provides wireless carriers with a scalable, secure,
affordable and high speed solution that enhances their existing infrastructure. Since 2004
we have worked with carriers to increase customer retention, reduce churn, build loyalty and
improve ARPU. We have worked extensively with wireless carriers to grow the market for value
added subscriber services and to build sustainable revenue streams in the mobile phone sector.
We have launched and managed thousands of campaigns for our clients, including high
volume, interactive campaigns across multiple channels. We have established offices in San
Jose, London, Sydney, Seoul, Singapore and Mexico City to support our international customers.