Join our exclusive SEO master class and learn the secrets to ranking when it really matters. This is a rare opportunity to learn from two of iGaming's most respected SEOs, where they will cover winning offers and promotions that drive acquisitions and tactics to optimise your search campaigns for specific events and strategies on planning ahead to achieve maximum ROI. Having the strongest and most accurate metrics for campaign tracking, practical tips, including advice on how to make money now. Session Highlight: Google said it was the "biggest betting event ever", discover the simple '7 step event strategy' and learn how these SEO veterans made a fortune on the World Cup when it mattered most. Paul Reilly, Head of SEO, Stickyeyes Nick Garner, Head of Search and Social Media Acquisition, Unibet

1. 7 Steps to Ranking When it Matters!

2. Presented by…. Paul Reilly. Head of Search - Stickyeyes Nick Garner. Head of SEO - Unibet

3. Paul Reilly. Head of Search - Stickyeyes As Head of Search at Stickyeyes it is my responsibility to ensure all our clients enjoy the highest possible return on investment and capitalize on opportunities Nick Garner. Head of Search - Unibet I work as an SEOer for Unibet. I get results when I think like an affiliate. I cannot comment on whether have personally done what you are about to see.

4. Step 1 – Your moment of realisation

6. There is no Black or White Hat SEO.

8. Google loves money. Auction intensity…

10. They say, more ‘votes’ , higher rankings.

11. We get ‘votes’, we rank, we take from Google. ;-)

13. Throwing a load of money at low quality link building

14. Being too desperate/wasting your time

15. Spamming like its 2003

17. Link build in line with your category (normalization etc)

18. Keep your link building 'socially acceptable'

23. Step 2 – 6 Months to go Time

24. You’re lucky, you know its coming World Cup all time traffic World Cup 2010 Traffic

26. mysite.com/my-big-event/

27. mysite.com/other-related-content/

28. Events have patterns

30. Get a stash of links you can employ:

31. Link bait content within a subfolder for future 301 redirecting of links

36. Step 3 – 4 Months to go Time

38. Make your efforts progressive

40. ARRRRRRRRGHHHHHH!!!!! *uck !!!!!!

41. Step 5 – 2 Months to go Time

43. Identify potential redirects

47. Just Right  Too Early! Eng V USA

48. $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$ See the Money !!!!! $$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ See The Money!!!

49. That’s SEO folks

54. Hiring the wrong people to link build. And giving them the wrong metrics to work to i.e. X number of links for Y $$

58. For the banners, DON'T use HTML - Just use stuff that engines don't like to crawl. / gif / jpeg / flash. its important not to have 'words' that could accidently mess your on site optimisation.

59. Moving into towards D-day…

60. Keep an eye on webmaster tools - track those rankings - regularly check that your site is clean ( I have seen a ton of malware attacks recently) - monitor the traffic and keywords your '301 doner pages' have. And your analytics.