It's been talked about before; ranking on brand phrases, but today this strategy makes more sense than ever. Operators are winning more rankings on generic phrases, squeezing out affiliates and forcing you to rethink you rankings game plan. Why are operators getting stronger and stronger rankings? It's because links are losing their power and the vacuum is being filled with engagement signals. If the new battleground is engagement, how can affiliates be really engaging and earn more money? Nick Garner, Founder & CEO Oshi Online Casino will demonstrate how affiliates can rank and convert on brand phrases and why for Oshi Online Casino, to do so is win-win for both the operator and affiliate. Thinking 'engagement first' Targeting operators who are easy to rank on How and why ranking on brand is a fair deal for everyone

1. Brand Phrase Goldmine

2. Once upon a time...

3. And today...I have a white label casino.

4. Affiliate Tax...
I pay [A Lot!] rev share for
conversions here:
I Pay ‘Affiliate Tax’.
But, affiliates make
me look good and
help conversions.

5. Tier 1 Operators pay a lot of ‘affiliate tax’
Formula:
Search traffic for brand phrase
X % brand CTR per position
X estimated conversion %
X average lifetime revenue per
acquisition
X Aff Revshare %
£100k
+ P/M

7. Oshi is only little

8. So...

9. Reputation :-)

10. OVERVIEW

12. Intent: What does a searcher want?
Seth Besmertnik, CEO, Conductor
“The big trend in 2017…will be focused on understanding who your customer
is, what they want, and using the data from search engines to better
understand customer intent. By making something your customer needs –
something that solves their problem – you will win the algorithm of the
future.”
Dixon Jones, Marketing Director, Majestic:
“It’s not about “keywords.” It is about being the stand out leader in the field
for, at the very least, your business name. What one thing do you really stand
for?”
Eric Enge, CEO, Stone Temple Consulting
“You need to do a better job of satisfying the users who come to your pages,
and better matching your content to the intent they had when they got
there”

13. Searchmetrics ranking factors report
This is an annual report which analyses 10,000 key phrases on
Google.com and looks at the correlations between various
ranking factors and rankings.
Their overview:
“Today’s rankings are driven by the dynamic between
individual content relevance and user
Intent. The main task for SEOs and online marketers today is
the creation of relevant content that is targeted towards the
specifc user intention, which can vary greatly depending on the
search query.
Generally speaking, content is relevant when it provides
answers to as many questions as possible,
and when it deals with the most important aspects of a topic.
This is how we defne holistic and
comprehensive content.”

14. What is the user intent around a brand?
50% Consideration. Why? If 50% are not going to you, they must be checking you out.

15. Smart Tier 2+ Operator
If an operator can’t manage their reputation… they should be very nice to affiliates.

16. Long term
Affiliates

17. Thanks!