Online Community Building at Social Media Masters Los Angeles

Patrick O'Keefe
Patrick O'KeefeOwner um iFroggy Network
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Online,[object Object],Community,[object Object],Building,[object Object]
About Me,[object Object],Patrick O’Keefe,[object Object],Owner, iFroggy Network,[object Object],www.ifroggy.com,[object Object],Author, “Managing Online Forums”,[object Object],www.managingonlineforums.com,[object Object],Blogs: ManagingCommunities.com, BadBoyBlog.com andpatrickokeefe.com,[object Object],Email: patrick@ifroggy.com,[object Object],Twitter: @iFroggy,[object Object],Google+: patrickokeefe.com/+SlideShare: slideshare.net/iFroggy,[object Object]
The Importance of Your Home Base,[object Object]
Online Community Building at Social Media Masters Los Angeles
Building Community on,[object Object]
Online Community Building at Social Media Masters Los Angeles
Online Community Building at Social Media Masters Los Angeles
Online Community Building at Social Media Masters Los Angeles
Online Community Building at Social Media Masters Los Angeles
Online Community Building at Social Media Masters Los Angeles
Online Community Building at Social Media Masters Los Angeles
Online Community Building at Social Media Masters Los Angeles
Online Community Building at Social Media Masters Los Angeles
Online Community Building at Social Media Masters Los Angeles
Online Community Building at Social Media Masters Los Angeles
Online Community Building at Social Media Masters Los Angeles
“Mecha Timmy relays a humorless feed of new products as they're released on ThinkGeek.com”,[object Object]
Building Community on,[object Object],And, Soon Enough…,[object Object]
EdgeRank,[object Object]
Online Community Building at Social Media Masters Los Angeles
Online Community Building at Social Media Masters Los Angeles
Online Community Building at Social Media Masters Los Angeles
Online Community Building at Social Media Masters Los Angeles
Online Community Building at Social Media Masters Los Angeles
Moving Beyond Twitter and Facebook,[object Object]
Participating in Forums and Structured Communities as a Business,[object Object]
“Too bad you have to be so uptight about the posts. ,[object Object],My link was more valuable than 95 percent of random thoughts/opinions that make up the bulk of the forum.” ,[object Object]
“She's right that your readers might be interested in the subject, and what she did is in no way an advertisement.”,[object Object],Editor,[object Object]
YOU ARE NOT SHARING “RELEVANT CONTENT”,[object Object],YOU ARE SPAMMING,[object Object],STOP IT,[object Object],MY COMMUNITY IS NOT YOUR TWITTER STREAM,[object Object]
Patrick’s Pyramid of Permission™ (PPP) ,[object Object]
The Influencer Trap,[object Object]
When Engagement Goes Bad,[object Object],Credit: anemoneprojectors (no internet at the moment) (http://www.flickr.com/photos/58414938@N00/5461891125) (CC BY-SA 2.0, http://creativecommons.org/licenses/by-sa/2.0/deed.en),[object Object]
COMICSANS,[object Object]
“To engage or not to engage…”,[object Object]
The “Secrets” ,[object Object],of Community,[object Object]
Community:,[object Object], Yes: No:,[object Object],,[object Object],,[object Object],Community Isn’t a Choice,[object Object]
Questions?,[object Object],Presented by Patrick O’KeefeBlog: ManagingCommunities.com ,[object Object],Email: patrick@ifroggy.com,[object Object],Twitter: @iFroggy,[object Object],Google+: patrickokeefe.com/+SlideShare: slideshare.net/iFroggy,[object Object]
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Online Community Building at Social Media Masters Los Angeles

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TechnologieBusiness

These slides are from my "Online Community Building" presentation for the Social Media Masters conference series in Los Angeles (September 9) and Kansas City (October 21). The question isn’t whether or not you have a community. Your community – the people who love and support what you do – is out there. The question is how you engage with them. In this workshop, we’ll talk about community management and engagement in spaces you control and spaces you don’t, from Facebook and Twitter to forums and blogs. This is the art of community building on the web, both the good and the bad, steeped in real world experience.

Patrick O'Keefe
Patrick O'KeefeOwner um iFroggy Network

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Online Community Building at Social Media Masters Los Angeles

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