1. Using
Social
Media
Tools
to
Enhance
Your
Job
Search
Strategy
Tom
Carbonaro
September
1,
2010

2. Your
Job
Search
Strategy
 Know
who
are
you,
and
what
you
want
to
do:
 Your
positioning
statement
 Your
marketing
plan
 Your
resume
 Get
your
message
out:
 Network
 Network
 Network

3. What
is
Job
Search
2.0?
 The
use
of
social
media
tools
to
get
your
message
out
and
expand
your
network:
 Take
your
marketing
plan
to
the
web
 Establish
yourself
as
a
expert
 Help
people
find
you
 Connect
with
people
beyond
your
traditional
network

4. HR
Recrui9ng
Trends
 According
to
a
Jobvite
survey
of
440
HR
pros:
 72%
plan
to
spend
more
time
recruiting
via
social
networks
this
year
 Half
expect
to
spend
less
time
on
job
boards
 The
most
popular
sites
for
recruiters
and
HR
pros:
 Linkedin
(used
by
80%
of
those
who
responded)
 Twitter
(42%)
 Facebook
(36%)
 Jobster
(17%)
 Myspace
(13%

5. Establishing
Your
Brand
On-­‐line
 Decide
on
your
goals
for
using
social
media:
 Communicate
your
brand
and
build
your
network
 Participate
in
groups
and
communities
 Be
seen
as
an
expert
in
your
field
 Be
consistent
and
current:
 Use
your
positioning
statement!
 Leverage
your
marketing
plan
 Keep
your
information
up
to
date
 Always
use
the
same
account
name
and
photo

6. LinkedIn:
The
Basics
 Your
LinkedIn
Profile:
 Fill
out
your
profile
completely
 Create
a
personalized
URL
 e.g.
http://www.linkedin.com/in/tomcarbonaro
 Be
consistent:
use
your
marketing
plan
and
resume
 Manage
your
contacts
 Get
recommendations
 Keep
it
up
to
date

7. LinkedIn:
Beyond
Your
Profile
 Update
your
status
regularly
 Read
updates
from
your
connections
 Find
out
who’s
looking
at
your
profile
 Use
LinkedIn
apps
like
WordPress
and
SlideShare
 Join
groups
and
discussions

8. My
Branding
Statement
My
Status
Update
Links
to
my
Web
Sites
My
custom
LinkedIn
URL

10. What
About
Facebook?
 Decide
how
you
want
to
use
it:
 As
part
of
your
job
search…
 Or
strictly
personal
 Actively
control
who
gets
access
to
what:
 Don’t
make
your
profile
public
 Use
the
privacy
settings
based
on
your
intent
 Choose
your
friends
wisely

11. Other
Sites
to
Publish
Your
Brand
 Plaxo
 Social
Networking
site
similar
to
LinkedIn
 Jobster
 Networking
and
job
search
site
 Visual
CV
 Interactive
on-­‐line
resume
 Google
Profiles
 Profile
page
that
links
to
other
social
network
sites
 ZoomInfo
 People
search
service
that
allows
personal
profiles

12. What
is
TwiKer?
 Twitter
is
a
service
for
people
to
communicate
and
stay
connected
through
the
exchange
of
quick,
frequent
messages.
 People
write
short
updates,
called
"tweets"
of
140
characters
or
fewer.
 These
messages
are
posted
to
your
profile,
sent
to
your
followers,
and
are
searchable
by
anyone.

13. How
do
you
start
Twee9ng?
 Create
a
profile:
 Create
your
user
name
 Upload
a
professional
photo
 Create
your
bio
(160
chars):
Your
branding
statement
 Link
to
your
Web
site:
your
LinkedIn
profile
or
Blog
 Starting
Tweeting
 Your
Twitter
page
displays
all
your
tweets

15. How
can
you
use
TwiKer?
 To
establish
yourself
as
subject
expert:
 Talk
about
what
you’re
working
on
 Ask
and
answer
questions
on
topics
in
your
field
 Report
and
comment
on
news,
trends
and
current
events
 Post
links
to
relevant
web
sites
and
articles
 To
build
your
network:
 Find
people
with
similar
interests
 Connect
with
people
you
wouldn’t
be
able
to
reach
otherwise
 To
search
for
job
opportunities:
 Let
people
know
what
you’re
looking
for
 Find
jobs
being
posted
on
Twitter

16. Follow
Me,
Follow
You
 Twitter
users
can
“Follow”
other
users
 You
see
the
Tweets
of
people
you
choose
to
follow
 Your
Tweets
are
seen
by
people
who
choose
to
follow
you
 You
can
reply
directly
to
another
user
 Publicly,
by
using
@username
 Privately
by
using
DM
username

17. Finding
People
to
Follow
 Use
the
search
function
to
find
people:
 Search
for
people
you
know
 Search
for
leaders
in
your
field
 Search
for
keywords
in
your
industry
 Look
at
who
other
people
are
following
 Use
Twitter
reference
sites:
 Twitter
yellow
pages:
twellow.com
 Mr.
Tweet:
mrtweet.com
 Wefollow:
wefollow.com
 Twollow:
twollow.com
 ExecTweets:
exectweets.com

18. Finding
Subject
Areas

Hashtags:
 Allow
users
to
sort
topics
into
useful
categories
to
revisit
later
 e.g.
#tweetmyjobs,
#hiring,
#iphone
 Check
out
http://hashtags.org/
 Job
Search
Feeds:
 Twitter
accounts
that
post
job
openings
 e.g.
@NewYorkTechJobs,
@nymarketingjobs
 TweetMyJobs:
http://tweetmyjobs.com/

19. Hashtags

20. Results
for
#jobsearch
Hashtag

22. What
about
Blogs?
 A
Blog
is
a
web
site,
authored
by
a
person
or
a
group
with
regular
entries
offering
news,
commentary
or
information
on
a
particular
topic
 Blogs
are
great
ways
to:
 Establish
yourself
as
an
expert
in
a
field
or
topic
 Stay
current
in
your
field
or
industry
 Improve
your
writing
and
communications
skills
 Connect
with
people
who
have
common
interests
 Market
your
skills
and
knowledge

23. Topics
to
Blog
About
 Your
field
or
industry:
 A
particular
subject
area
you
have
interest
in
 Current
issues
and
trends
in
your
industry
 Your
personal
brand
 Your
job
search
experience:
 Job
search
strategies
 Experiences
you’re
had
in
your
search
This
is
your
chance
to
show
your
passion!

24. Developing
Your
Blog
 Choose
your
topic
and
a
title
 Buy
a
custom
URL,
your
name
or
your
blog
title
 Create
an
account
on
Wordpress,
TypePad
or
Blogger
 Pick
a
design
template
 Design
your
layout,
create
an
“about”
page
 Add
links
to
your
other
social
media
accounts
 Write
your
first
several
articles
 Announce
your
Blog
on
LinkedIn
and
Twitter
 Use
the
LinkedIn
Blog
application

28. Tying
It
All
Together…
Help
people
find
you
 Be
consistent
across
all
your
social
media
sites:
 Use
your
positioning
statement,
marketing
plan
and
resume
 Use
the
same
photo
 Use
the
same
account
name:
 www.linkedin.com/in/tomcarbonaro
 www.twitter.com/tomcarbonaro
 www.facebook.com/tomcarbonaro
 www.tomcarbonaro.com
 tomcarbonaro@me.com
 tomcarbonaro@gmail.com

29. Tying
It
All
Together…
 Creating
account
names:
 Decide
whether
to
use
your
real
name
vs.
a
brand
name
 e.g.
mikedavis
vs.
thefinanceguru
 Use
the
same
name
everywhere,
including
email:
 Use
knowem.com
or
namechk.com
to
check
availability
 Common
names
need
to
get
creative,
 e.g.
Mike
Davis
could
use:
 mikedavisesq,
mikedavismba,
mikedavisthefinanceguru
 Register
it
as
a
domain
name
on
godaddy.com
 e.g.
www.mikedavismba.com

30. Tying
It
All
Together…
 Google
yourself
on
a
regular
basis

31. Tying
It
All
Together
 Be
available
all
the
time,
leverage
mobile
tools:
 iPhone
and
Blackberry
apps
for
LinkedIn,
Facebook,
Twitter

32. Always
Remember…
 Think
about
what
you
say
in
public
 Don’t
post
things
you
wouldn’t
want
an
employer
to
see
 Review
your
privacy
settings
 Be
positive,
never
be
negative
 Don’t
be
critical
of
former
colleagues
or
employers
 Be
supportive,
not
argumentative
 Be
selective
in
who
you
network
with
 Your
network
is
a
reflection
of
who
you
are

33. One
Final
Thought
Remember,
its
about
building
the
relationships,
the
technology
is
just
the
enabler
Good
Luck!!