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W E B I NA R # 3
J U N E 2 7, 2 01 3
How to Create a Comprehensive
Financial Model
What is a Financial Model?
A quantitative representation of financial
information, from e.g. a
business, organization or branch of
government
It is used by the financial analyst and may be
constructed for many purposes including:
 valuation of a security
 forecasting future raw material need
 determining benefits of a takeover or merger.
What is a Financial Model?
 A financial model is designed to represent in
mathematical terms the relationships
among the variables of a financial problem
so that it can be used to answer "what if"
questions or make projections.
What is a Financial Model?
 A model is a simplified representation of a
situation or problem and modeling is the
process of building, refining and analyzing
that representation for greater insight and
improved decision making.
(Source: Mastering Financial Modeling – Financial Times series)
Why Create a Model?
 A tool to assist you to forecast when you will
start to generate revenue and how much you
will need to spend to get there.
 Allows you to predict and continuously
modify the assumptions (with a great deal of
flexibility) underpinning the financial
performance of your business.
Why Create a Model?
 To present your business to potential
investors or other partners - reasonably
identify how much the company will need to
spend in the early phases to achieve a level of
income in excess of expenditure.
 The financial model can also be used to try
out new ideas and even test other business
models.
Tools necessary for forecasting
 Decide on software – Excel, VBA, Customized
or “off the shelf” programmes
 Cash Flow Projections
 Sales / Income
 Expenditure
 Variable Costs
 Operating Expenses
 Net Income
 Integrate with Business Plan / Business Model
Steps in Creating the Model
First Step:
Define and Structure the proposal
 Define why the model is needed and determine questions
that need to be answered
 Determine how accurate or realistic outputs will need to
be
 Quantify relationships among variables
Steps in Creating the Model
Second Step:
Define the input and output variables
 List all inputs and identify who will provide them
 You may use reasonable assumptions based on precedent
or established practices but avoid arbitrary guesswork
 Compile list of tabular, graphical or other outputs the
model will need to generate
Steps in Creating the Model
Third Step:
Determine who will use the model and frequency of
usage
 Consideration for level of detail
 User interface requirements
Cash Flow Projections
 Enter monthly revenue
 Enter monthly expenditure
 Variable costs
 Operating costs
 Debt servicing
 Calculate net income
Completing the process
 Risks
 Identify possible risks & show how mitigated
 Cash flow projections – (3 years)
 Income statement
 Balance sheet
 Opening statement or personal financial statement
 Projected balance sheet
 Funding Requirements
 State amount & type – debt or equity
Applications
Basis for sound business activities
Financial negotiations
Grant funding
Investment promotion
Feasibility studies
Due diligence analysis
Management reports
Benefits for Business
(Used in conjunction with Business Plan)
 Identify possible weaknesses in project concept and develop
improvements to mitigate effects of such weaknesses
 Optimize level of profitability / returns on project
 Identify and evaluate possible associated risks and their
quantitative impact
 Develop strategy to mitigate above risks
 Time saving in preparation of project documentation to
ensure compliance with evaluation criteria and process
Benefits for Business Owners
 Understand how personal and business strategies can work
together
 Explore liquidation opportunities and financial alternatives
before implementing change
 Explore options and alternatives that can add significant future
value
 Consolidate financial information for decision making
 Evaluate personal investments, estate planning and even
retirement strategies
 Examine possible exit strategies
Benefits for Professionals
 Maximize retirement benefit options
 Explore possible financial alternatives before implementing
change
 Gain better understanding of your financial circumstances
and direction
 Explore options and alternatives that may add future value
 Consolidate financial information to better enable timely and
well informed decisions
 Integrate executive compensation strategies with personal
investment, insurance, estate planning and retirement
planning
The End
Thank you!

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Webinar 3: How to Create a Comprehensive Financial Model

  • 1. W E B I NA R # 3 J U N E 2 7, 2 01 3 How to Create a Comprehensive Financial Model
  • 2. What is a Financial Model? A quantitative representation of financial information, from e.g. a business, organization or branch of government It is used by the financial analyst and may be constructed for many purposes including:  valuation of a security  forecasting future raw material need  determining benefits of a takeover or merger.
  • 3. What is a Financial Model?  A financial model is designed to represent in mathematical terms the relationships among the variables of a financial problem so that it can be used to answer "what if" questions or make projections.
  • 4. What is a Financial Model?  A model is a simplified representation of a situation or problem and modeling is the process of building, refining and analyzing that representation for greater insight and improved decision making. (Source: Mastering Financial Modeling – Financial Times series)
  • 5. Why Create a Model?  A tool to assist you to forecast when you will start to generate revenue and how much you will need to spend to get there.  Allows you to predict and continuously modify the assumptions (with a great deal of flexibility) underpinning the financial performance of your business.
  • 6. Why Create a Model?  To present your business to potential investors or other partners - reasonably identify how much the company will need to spend in the early phases to achieve a level of income in excess of expenditure.  The financial model can also be used to try out new ideas and even test other business models.
  • 7. Tools necessary for forecasting  Decide on software – Excel, VBA, Customized or “off the shelf” programmes  Cash Flow Projections  Sales / Income  Expenditure  Variable Costs  Operating Expenses  Net Income  Integrate with Business Plan / Business Model
  • 8. Steps in Creating the Model First Step: Define and Structure the proposal  Define why the model is needed and determine questions that need to be answered  Determine how accurate or realistic outputs will need to be  Quantify relationships among variables
  • 9. Steps in Creating the Model Second Step: Define the input and output variables  List all inputs and identify who will provide them  You may use reasonable assumptions based on precedent or established practices but avoid arbitrary guesswork  Compile list of tabular, graphical or other outputs the model will need to generate
  • 10. Steps in Creating the Model Third Step: Determine who will use the model and frequency of usage  Consideration for level of detail  User interface requirements
  • 11. Cash Flow Projections  Enter monthly revenue  Enter monthly expenditure  Variable costs  Operating costs  Debt servicing  Calculate net income
  • 12. Completing the process  Risks  Identify possible risks & show how mitigated  Cash flow projections – (3 years)  Income statement  Balance sheet  Opening statement or personal financial statement  Projected balance sheet  Funding Requirements  State amount & type – debt or equity
  • 13. Applications Basis for sound business activities Financial negotiations Grant funding Investment promotion Feasibility studies Due diligence analysis Management reports
  • 14. Benefits for Business (Used in conjunction with Business Plan)  Identify possible weaknesses in project concept and develop improvements to mitigate effects of such weaknesses  Optimize level of profitability / returns on project  Identify and evaluate possible associated risks and their quantitative impact  Develop strategy to mitigate above risks  Time saving in preparation of project documentation to ensure compliance with evaluation criteria and process
  • 15. Benefits for Business Owners  Understand how personal and business strategies can work together  Explore liquidation opportunities and financial alternatives before implementing change  Explore options and alternatives that can add significant future value  Consolidate financial information for decision making  Evaluate personal investments, estate planning and even retirement strategies  Examine possible exit strategies
  • 16. Benefits for Professionals  Maximize retirement benefit options  Explore possible financial alternatives before implementing change  Gain better understanding of your financial circumstances and direction  Explore options and alternatives that may add future value  Consolidate financial information to better enable timely and well informed decisions  Integrate executive compensation strategies with personal investment, insurance, estate planning and retirement planning