Richard Steinbuch introduces internet marketing and discusses how the world is changing due to increased internet connectivity and social media usage. He outlines how businesses must adapt to engage with consumers online and highlights opportunities for new types of internet-based businesses and services. Steinbuch also discusses how social networks and user-generated content are influencing consumers' perceptions of brands.
1. Welcome to
Internet Marketing
Richard Steinbuch
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
2. Yesterday
> Managing director iBazar/eBay.nl
> Management-trainer Gazing Performance
> Strategy director Sixtyseven Digital Agency
> Managing partner MarketingMonday
Today & tomorrow
> Lecturer and program developer at SRM
Richard Steinbuch
believe | inspire | challenge > Lecturer Internet Marketing at IBMS
> Associate Member and trainer at CIM UK
> Founder, consultant, trainer & coach at i-knowhow
r.r.steinbuch@hva.nl
@rsteinbuch
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
4. My Brand ID online
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
5. Internet Marketing
e-Marketing
Digital Marketing
E-Commerce
E-Business
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
6. Internet Marketing
Achieving marketing objectives
through applying
digital technologies.
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
7. coursetracker
• Internet Marketing = 5 ECTS
• Written exam Lecture week 8, November 2
• 120 minutes / 50% weight
• Part 2: Group assignment ‘Real Life Case’
• Presentations December 14 & 21
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
8. coursetracker
get this
b liged to
COURSE BOOK INFORMATION You’re o
book , asap!
Subject: Required Materials for Internet Marketing
To: My Students
From: Mr. Richard Steinbuch Richard
Email: richardsteinbuch@gmail.com
Web: www.i-knowhow.com
The required textbook for this course is
Internet Marketing: Strategy, Implementation and Practice, 4/E, by Chaffey / Ellis-Chadwick / Johnston / Mayer.
It's important you buy this book because:
* There will be required reading from the book
* Homework assignments will come from the book
* I will test on material from the book
* It will help you get a better grade in my course
Additional resources available to help you get the most from your course:
* Companion Website - This website provides practice tests and other online resources.
Visit http://wps.pearsoned.co.uk/ema_uk_he_chaffey_intmark_4 .
http://www.bol.com/nl/p/engelse-boeken/internet-marketing/
1001004006241037/index.html
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
18. Do you follow this?
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
19. POWER
TO THE
PEOPLE!
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
20. Do something that matters!
Godin’s
Check out Seth
serious
blog for some
inspi ration!
Richard
http://www.sethgodin.com/sg/default.asp
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
21. 6.8 billion
# people in the world today
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
22. 1.8 billion
# internet connections
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
23. 3.4 billion
# people with mobile phones
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
24. I need my phone!
ddicted?
A lready a
ve your
T ry to lea
a whole
phon e off for
and wr ite down
day ce at the
n
you r experie
end of t he day.
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
28. The World Wide Web, abbreviated as WWW and commonly
known as the Web, is a system of interlinked hypertext documents
accessed via the Internet. With a web browser, one can view web
pages that may contain text, images, videos, and other multimedia
and navigate between them by using hyperlinks. Using concepts
from earlier hypertext systems, British engineer and computer
scientist Sir Tim Berners-Lee, now the Director of the World Wide
Web Consortium, wrote a proposal in March 1989 for what would
eventually become the World Wide Web.
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
30. The Internet is a global system of interconnected computer networks
that use the standard Internet Protocol Suite (TCP/IP) to serve billions
of users worldwide. It is a network of networks that consists of millions
of private, public, academic, business, and government networks of local
to global scope that are linked by a broad array of electronic and
optical networking technologies. The Internet carries a vast array of
information resources and services, most notably the inter-linked
hypertext documents of the World Wide Web (WWW) and the
infrastructure to support electronic mail.
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
31. Where is everyone?
Gaming
http://www.baekdal.com/media/market-of-information
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
32. Web 1.0 was about
showing
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
33. Today the web is about
engaging
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
34. Research shows that 86% of consumers no
longer believe what brands say about
themselves.
Whereas 78% of consumers believe what
other consumers say about brands.
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
35. Power to the consumer!
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
36. THE WORLD WIDE WEB IS
CHANGING
YOU
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
37. THE WORLD WIDE WEB IS
CHANGING
ME
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
38. THE WORLD WIDE WEB IS
CHANGING
THEM
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
39. THE WORLD WIDE WEB IS
CHANGING
BUSINESS
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
44. eresting
Very int t
hic abou
i nfograp
f social
the impact o s
busines
m edia on
Richard
http://blog.socialcast.com/e2sday-social-media-and-your-business-
communication-strategy/
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
45. world wide
opportunities
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
54. SOCIAL BUILDING BLOCKS
Presence
Sharing Reputation
Identity
Conversations Groups
Relations
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011