Presentation on business model innovation in the context of the images for the future project

1. Images of the Future
European Union
mini workshop april 15

2. Images of the Future
European Union
mini workshop april 15

3. Images For the Future
Unlocking Value
mini workshop april 15

6. www.teleread.org

7. • 137.200 hour video
• 22.510 hour film
• 123.900 hour audio
• 2.900.000 photos
www.teleread.org

8. Unique view on
Dutch History!
www.teleread.org

9. • Investment: 173 m Euro
• Positive Return: +20/+60 m Euro
*SEO analysis 2006
www.teleread.org

10. How?

12. Some examples

13. ED*IT
(BETA)

14. Wiki

15. Video labelling game

16. !quot;##$#%&'()quot;*&+(

17. Business Model Innovation

18. ‘A business model is a framework
for creating economic, social, and/
or other forms of value’

19. Socio-economic value is best
represented in Open models
Mission
Vision

20. Examples

25. So where is the model?

26. Business Model Innovation Canvas
See Alex Osterwalter www.helvetica.com

27. Business Model Innovation Canvas
See Alex Osterwalter www.helvetica.com

28. Business Model Innovation Canvas
See Alex Osterwalter www.helvetica.com

29. Business Model Innovation Canvas
See Alex Osterwalter www.helvetica.com

30. Business Model Innovation Canvas
See Alex Osterwalter www.helvetica.com

31. Business Model Innovation Canvas
Cost Value
See Alex Osterwalter www.helvetica.com

32. The model applied to the
Real World:

33. joins

34. 400 images online in the
public domain

35. Why?

37. reach a new audience

38. reach a new audience
engage them to participate
(through social tagging)

39. Traditional situation

40. Traditional situation

41. Traditional situation

42. Traditional situation

43. Traditional situation

44. Traditional situation

45. Traditional situation

46. Cost structure is clear.
Value creation is
subsidised

47. New situation

48. New situation

49. New situation

50. New situation

51. New situation

52. New situation

53. New situation

54. New situation

55. New situation

57. Value creation: 1 million page views so
far (april 2009)

59. We have just regained relevance!

60. With relevance comes
earning capacity

62. Sponsoring

63. Sponsoring
Printing on demand

64. Sponsoring
Printing on demand
Freemium

65. Sponsoring
Printing on demand
Advertisements
Freemium

66. Sponsoring
Printing on demand
Advertisements
Community donations
Freemium

67. Sponsoring
Printing on demand Affiliates
Advertisements
Community donations
Freemium

68. Subsidy
Sponsoring
Printing on demand Affiliates
Advertisements
Community donations
Freemium

69. Case study: over to you!

71. 300 + items
CC-SA licence
Format ?

74. Design a business
model for Open Images

75. Choose the best value
proposition based on
creativity AND feasability

76. More information?
jomen@beeldengeluid.nl
hv@kl.nl