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SOCIAL
MEDIA
101
UNLEASH
A SUCCESSFUL
ONLINE
PERSONAL
BRAND
why do I need an
online presence?
7,099,757,577
EARTH POPULATION
6,572,950,124 MOBILE SUBSCRIBERS
1,856,680,860
SOCIAL NETWORK USERS
2,484,915,152
INTERNET USERS
CANADIAN INTERNET BUSINESS: CANADIAN DIGITAL, SOCIAL
AND MOBILE STATISTICS ON A GLOBAL SCALE 2014
45%30%26%
46% 85%
WORLD’S HIGHEST SOCIAL MEDIA NETWORKS PENETRATION
WORLD’S MOST ACTIVE USERS ON SOCIAL MEDIA NETWORKS
OF CANADIANS ARE
INTERNET USERS86%
CANADIAN INTERNET BUSINESS: CANADIAN DIGITAL, SOCIAL AND MOBILE STATISTICS ON A GLOBAL SCALE 2014
OF INTERNET USERS
USE SEARCH ENGINES
TO FIND INFORMATION
WHAT WILL EMPLOYERS FIND WHEN THEY
SEARCH FOR SPECIALISTS IN YOUR FIELD?
WILL THEY FIND YOU?!
91%
MARKETINGPROF: HOW PEOPLE SEARCH ONLINE [INFOGRAPHIC]
OF EMPLOYERS WILL
CHECK YOU ON
SOCIAL NETWORKS
IS IT DIFFERENT FROM YOUR RESUME?!
WHO ARE YOU OUTSIDE WORK?
AND HOW DO YOU PRESENT YOURSELF?
WHO ARE YOU CONNECTED TO?
73%
TIME: HOW RECRUITERS USE SOCIAL NETWORKS TO MAKE HIRING DECISIONS NOW
OF EMPLOYEES
PLAN TO LOOK
FOR NEW JOBS
IT’S TOO EASY TO GET LAID OFF NOW
IS YOUR ONLINE PRESENCE READY
BEFORE YOU NEED IT? ARE YOUR
GROWING YOUR PERSONAL BRAND?
84%
Search
FORBES: 5 REASONS WHY YOUR ONLINE PRESENCE WILL REPLACE YOUR RESUME IN 10 YEARS
OF PEOPLE WILL BE
WORKING FROM
HOME - REMOTELY
ARE YOU READY TO GO REMOTE?
WILL YOUR ONLINE PRESENCE
SHOW IT?
43%
WIRED: THE NEW
WORKPLACE REALITY: OUT
OF THE OFFICE
OF CANDIDATES ARE
MORE LIKELY TO BE
HIRED IF REFERRED
BY A FRIEND
ARE YOU CONNECTED WITH YOUR FRIENDS?
DID YOU LET THEM KNOW WHAT YOU DO?
HAVE YOU BUILT GOOD WILL?
40%
FORBES: THE NO. 1 WAY TO GET HIRED TODAY
what the heck is
personal branding, and
how do i brand me?
YOU ARE THE
CEOOF YOUR OWN COMPANY
ME.INC
TOM PETERS
THE MOST IMPORTANT JOB
IS TO BEHEAD MARKETER
FOR THE BRAND CALLEDOF A BRAND CALLED
YOU
IF YOU HAVE
NOPERSONALITY
NO ONEWILL CARE ABOUT YOU
PERSONAL BRANDING
5 STEPS
CHANGE YOUR!
IMAGE
BE REAL
BE DRIVEN BY
VALUES
BE YOUR VERY
BESTMARKET THE REAL
YOU
!
SHOW UP
CONNECT
COMMUNICATE
NETWORK
SOCIALIZE
BUILDGOODWILL
GIVE
VALUE
GO PRO
PREPARE
PROMOTE
PRESENT
LINKEDIN
FACEBOOK
TWITTER
PRO PHOTO
PRO BIO
PRO BIZ CARD
PRO BLOG
!
BE A GO
GETTER
GENUINE
OPEN
GIVERENJOYABLE
TRANSPARENT
TEAM PLAYER
EASY TO REFER
!
UNLEASH
YOU
GENIUSIS
THINKING&
LEARNING
ACTIONED
what is social
media, is it facebook
and twitter?!
if social media is so
great why isn’t
everyone using it?
Social media 101 - Unleash A Successful Online Personal Brand
WE KNOW
BUTNEVERTAKE ACTION
WE HAVE ALL THE!
REASONS
WHY!
NOT FOR ME
TAKES TOO LONG
I NEED FAST
SOLUTIONS
NOW
WE ARE TOOOOOO!
BUSY DOING
IMPORTANT
STUFF!
WE HAVE NO TIME FOR
THE MOST
IMPORTANT
IT IS AT THE MERCY OF
THE LEAST
IMPORTANT
SO WE
PRETEND
NOTHING’S
CHANGED IN
THE WORLD
WE DREAM OF
SOMEDAY
WHEN I GET
THAT PROMOTION
WHEN I CLOSE
THAT DEAL
EVERYTHING WILL
BE PERFECT
WE BECOME OBLIVIOUS TO
HOW OUR WORLD IS CHANGING
TIME TO
WAKE UP
SOCIAL MEDIA IS
THE MEDIUM OF
NOW!
YESTERDAY’S NEWS
TODAY’S NEWS
SOCIAL MEDIA IS
SHAPING
OUR WORLD
SAYING I DON’T DO
SOCIAL MEDIA
IS LIKE SAYING
I DON’T USE COMPUTERS
I DON’T USE THE INTERNET
I DON’T EMAIL
DON’T WORRY
I’LL BE BACK IN 30 MIN
JUST GOING TO
THE POST OFFICE
I WILL JUST…
MAIL IT
I DON’T BELIEVE IT
I CAN’T FIND WORK
REALLY!MUST BE SOMETHING WRONG
WITH THE WORLD
THE PIECES ARE
RIGHT THERE
ALL YOU NEED IS THE
WILL& DRIVE
TO TAKE ACTION
NOW!
there is so much to
do, i have a life, how
can i manage more?
!
DEVELOP A
GAME PLANPLAYPLAY AGAIN
LEARNUPDATE GAME PLAN
GET BETTER
REPEAT
PERFECT
KILLS
CHOOSE
THE AMAZING
BEAUTY
OF IMPERFECT
CREATIVITY
& INNOVATION
!
EASY 90%
CHOOSE
REMARKABLE
ENGAGE
ASK QUESTIONS
LISTENTAKE ACTION
so where do i start?
shall i sign up and
start posting now?!
WHAT YOU CHOOSE
OR DON’T CHOOSE
DEFINE & SHAPE
WHO YOU ARE
YOUR WORLD
YOUR LIFE
WHAT PATH DO YOU CHOOSE
TO PURSUE?
WHO DO YOU CHOOSE
TO PLEASE?
WHAT IS THE CHANGE YOU
CHOOSE TO SEE IN THE WORLD?
SEE IT
THROUGH
YOUR
ACTIONS
how do i become
friends with
facebook?
THE SMARTEST STEPS
TO BE FRIENDS WITH
THE BLUE GIANT
Inspired by!
12 Most Smart Steps to Optimize your Facebook Performance !
Alex Peiniger
“Unless you are a public figure, comfortable
with disclosing your information to the
world and always aware of what you
publish, make your FB account private”
1.GOPRIVATE
PRIVATE PUBLIC
“If opportunity doesn’t knock, build a door. !
Start a Facebook page so you can direct people
to it as the center of all your communication and
the first point where they can get in touch with
you on Facebook”
2.BUILDADOOR
3.FEEDTHEGIANT
“Your Facebook page will show up when
someone is searching for you.Update it
regularly with the latest information,and make
sure you put all your info there”
100%75%50%25%0%
4.HAVEASYSTEM
“Success is not a coincidence.Plan your
posts ahead for 1-2 weeks.That way you
always have enough content at the
frequency that works for you”
5.KEEPITBUSY
“Do not leave your fans alone on the page,listen to them,
find out more about them,ask questions,strike a
conversation,share thoughts and ideas.The more people
interact with you and your posts,the more other users will
see the posts in their News Feed”
6.KEEPITHAPPY
“Your fans will get bored when they see the
same layout and stories again and again.A good
mixture of different post types makes things
interesting and engaging”
Photo
Video
Q&A
Status
News
Quote
Link
Event
“With Facebook Insights you can see how many
people are interacting with which content at what
time.You can zero-in on each piece of content you
put out there.Use the information to guide your next
steps and improve your performance over time.”
7.MEASUREIT-MANAGEIT
0
100
200
JAN FEB MAR APR MAY JUN JUL AUG SEP NOV DEC
“Make sure that you focus only on a few
things that matter most to you.Concentrate
more on user interaction rather than just
looking at the fan count.”
8.FOCUSIT
20%5% 80%
“While you may get the perfect idea for a post at
midnight on Saturday, the best time to post it maybe
middle of the week at 11AM when your fans are
listening. Facebook pages allows for scheduling
content and you can use it to drive interaction.”
9.CHOOSETHERIGHTTIME
“Compare your page with the best pages of people
you admire in your field.What are they sharing? how
are they interacting with their audience? This gives
you a perspective on things and tells you how good
you are and what can you do better”
10.MAKEITBETTER
11.GIVEITAPPS
“Try different things.Once you’ve built up a base
audience,you can use custom apps to intensify the
relationship with your fans.The most important are
apps that bring your content to your Facebook page.”
12.BOOSTIT
“You can dedicate a budget to usingAds and
Sponsored Stories to increase the reach of your
posts and further spread your page and content”
5TAKE
TO APPLY
WHAT
YOU’VE
LEARNED
what about twitter?
what’s everyone
“tweeting” about?
THE 9 ESSENTIALS OF
RIDING THE TWEETS
OF CHANGE
Inspired by!
10Twitter Best Practices for Brands!
Michael Brito
“Find out how your peers are usingTwitter.
What are the current conversations about your
industry or field. Know what people are saying,
who are the most influential and what are they
sharing on twitter”
1.BEINTHEKNOW
Hello!
“Think about what you are trying to achieve
usingTwitter before devoting time and resources
to it.Your goals can change over time as you
move forward in your life and career. Know your
short and long term goals, and go after them”
2.CHOOSEADESTINATION
“Develop a reputation as a trusted source of
information and be seen as an expert in a
particular subject, in your field, industry or area
of passion.Ask questions, be personal, and
engage people within theTwitter community”
3.BUILDCREDIBILITY
“If you're too structured or over demanding in
your approach, your community may be turned
off.Treat yourTwitter relationships the same
way you would any other relationship. Don’t go
overboard, be cool”
4.BECOOL
“Authenticity is the golden rule in social media.
You need to be believable.This means
consistency, originality and honesty, all the time,
every time. People are connecting with you, not
a made up version of you”
5.BEYOU
“Spend some time just listening and
observing the behavior of the leaders in your
field. Understand how they best behave and
conduct conversations, learn and apply”
6.LISTEN&OBSERVE
Hello! Hello!
Hello! Hello!
He!o!
Hello!
“Invest time in searching and following topics,
trends and certain conversations in your field
and areas of interest. Listen, ask questions, and if
you can contribute and give value, become a
part of the conversation”
7.TRACKTOPICSANDTRENDS
#
“No matter how good you are, you can always get
better.Track the engagement onTwitter, are people
mentioning you, interacting with you, liking what
you have to share?You’ve set goals, and chosen a
destination, measure the results and do better”
8.TRACK,MEASURE,&ITERATE
GO
“By spending too much time trying to think of
the best strategy, you are going to miss priceless
opportunities to interact, add value, answer
questions, participate in conversations, and build
goodwill with yourTwitter community”
9.ACTIONDRIVENSTRATEGY
5TAKE
TO APPLY
WHAT
YOU’VE
LEARNED
what do i need to
do to be linked in?
THE PERFECT 10
TO GET CONNECTED
TO SUCCESS
Inspired by !
7Ways to Make LinkedIn HelpYou Find A Job - Susan Adams
Why I Accept All LinkedIn Contact Requests - Dan Schawbel !
8 MistakesYou Should Never Make On LinkedIn - Libby Kane
“Customize your invites. Customize your URL. Use a
professional photo.Add a status. Only invite your
network after you’ve added your information. Make
sure you DO NOT accept the default privacy settings.
DO NOT let LinkedIn invite everyone on your behalf
(SKIP) until you are ready.”
1.MAKEITYOUROWN
CAUTION
AREA UNDER
CONSTRUCTION
“Write a crisp, detailed summary of you and your
career. Shoot for at least 200 - 300 words.Tell a
compelling story that includes specifics and
quantifiable achievements. If you are looking for
work, use the keywords and phrases that apply to
you in job descriptions you are applying for”
2.STARTSTRONG
“Flesh out the experience section.This is your chance
to write an online résumé. Don’t just include your
current job.Take the time to list the significant jobs
that built your career. You do not have to include
everything you have done.You can exclude some jobs
that tangentially relate to what you’re doing now,”
3.GODEEP
Remember
to...
“List your skills. Below Experience and Education you’ll
find “Skills & Expertise.” LinkedIn introduced this feature
in Feb. 2011.This section tells potential employers what
you can do. It also gives your connections the chance to
“endorse” you for those skills. Drag the most important
skill at the top of the list.”
4.SHOWTHATYOUCAN
“Get at least five recommendations.They’ll show up
on the page of the person who recommended you.
Recruiters read them. It’s acceptable to offer to help
draft the recommendation for the person you’re
asking. Mention the PSR, Problem they faced, your
Solution and the Results you achieved.”
5.BERECOMMENDED
2014
BEST
“Add websites and publications that showcase your
work. Have you posted something online? Include
links to your personal website, blog, social media
accounts. Have you worked with certain high profile
clients, include links to their websites.”
6.POINTINTHERIGHTDIRECTION
More info
this way
“Connections are the backbone of your LinkedIn profile,
and what gives you the strength to network. Find people
that are in the same field, who share the same interests, and
those who speak about the things you are passionate about.
Customize your invites, tell them, why you are connecting
with them. Don’t just connect, build a relationship”
7.GETCONNECTED
YOU 3RD1ST 2ND
“LinkedIn is not a personal privet network, it’s like being at a
big business networking event, it doesn’t make sense to
refuse to shake hands and exchange business cards! So If
someone with a good enough profile, sends you a request to
connect, and even if you don’t know them,ACCEPT. !
There is great power in having a larger network on LinkedIn”
8.WELCOMEEVERYONE
“The best way to get a new job is through a referral,
anyone will tell you that. By increasing the number of your
first degree contacts, you have more people who can
introduce you to hiring managers that you didn’t have
access to.That is provided you built a good relationship
with them, not just connected a few years ago.”
9.GETREFERREDIN
“Use tools and apps to customize and enhance your
LinkedIn experience. SlideShare for presentations and
documents. Share on LinkedIn button. OFunnel for alerts.
Pulse for a visual news feed. Sync.ME to synchronize
contacts with your LinkedIn and Facebook. Evernote and
ScanBizCards for scanning business cards.”
10.SYNCIN
5TAKE
TO APPLY
WHAT
YOU’VE
LEARNED
i think i got it all,
am i all set to go
now?!
DIGITAL FOOTPRINT
& ONLINE IDENTITY
*KEEP IT CLEAN*
Inspired by!
How to Clean UpYour Digital Footprint andYour Online Identity!
Lauren Riley
“Always be in control of your privacy settings.
Social Media sites will almost always set privacy for
maximum exposure and connectivity to help them
grow. Change privacy settings to protect and
best present your professional identity”
1.CHOOSEYOURPRIVACY
“In addition to the content we publish, friends
and colleagues sometimes share about us too.
Make a self-search part of your regular reputation
management. It makes it easy to stay on top of
where and how you’re mentioned online”
2.SEARCHYOUFIRST
“Private blogs show up in search engine results.We
go through phases, and we publish things that at the
time represented us, but no more. Go through your
posts and edit them. Delete anything that may hinder
you professionally or no longer represents you”
3.PERSONALTOPROBLOG
“Dormant profiles or accounts, on neglected
social media networks, or ones you are not
using any more, will show up in searches and
affect your professional image. Delete them,
show yourself as a professional”
4.DELETEABANDONEDACCOUNTS
“There will be times when you are angry, hurt, upset, or overly
excited!You are not in your optimum state. Refrain from
publishing.Write offline drafts, sleep on it, get back to it later,
then choose what to publish. Offensive or incriminating posts
might get you in serious trouble. Share interesting information
that position you as the brilliant professional that you are.”
5.THINKFIRST,POSTLATER
now are we done?!!
DO NOT GET
LOSTIN A SEA OF
QUESTIONS
ASK FOR HELP
HUSSEIN
HALLAK
KINGOFCONTENT
@HHKINGOFCONTENT
HUSSEINHALLAK.COM
FOR MORE ON
SOCIAL MEDIA
& PERSONAL
BRANDING

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Social media 101 - Unleash A Successful Online Personal Brand

  • 2. why do I need an online presence?
  • 3. 7,099,757,577 EARTH POPULATION 6,572,950,124 MOBILE SUBSCRIBERS 1,856,680,860 SOCIAL NETWORK USERS 2,484,915,152 INTERNET USERS CANADIAN INTERNET BUSINESS: CANADIAN DIGITAL, SOCIAL AND MOBILE STATISTICS ON A GLOBAL SCALE 2014
  • 4. 45%30%26% 46% 85% WORLD’S HIGHEST SOCIAL MEDIA NETWORKS PENETRATION WORLD’S MOST ACTIVE USERS ON SOCIAL MEDIA NETWORKS OF CANADIANS ARE INTERNET USERS86% CANADIAN INTERNET BUSINESS: CANADIAN DIGITAL, SOCIAL AND MOBILE STATISTICS ON A GLOBAL SCALE 2014
  • 5. OF INTERNET USERS USE SEARCH ENGINES TO FIND INFORMATION WHAT WILL EMPLOYERS FIND WHEN THEY SEARCH FOR SPECIALISTS IN YOUR FIELD? WILL THEY FIND YOU?! 91% MARKETINGPROF: HOW PEOPLE SEARCH ONLINE [INFOGRAPHIC]
  • 6. OF EMPLOYERS WILL CHECK YOU ON SOCIAL NETWORKS IS IT DIFFERENT FROM YOUR RESUME?! WHO ARE YOU OUTSIDE WORK? AND HOW DO YOU PRESENT YOURSELF? WHO ARE YOU CONNECTED TO? 73% TIME: HOW RECRUITERS USE SOCIAL NETWORKS TO MAKE HIRING DECISIONS NOW
  • 7. OF EMPLOYEES PLAN TO LOOK FOR NEW JOBS IT’S TOO EASY TO GET LAID OFF NOW IS YOUR ONLINE PRESENCE READY BEFORE YOU NEED IT? ARE YOUR GROWING YOUR PERSONAL BRAND? 84% Search FORBES: 5 REASONS WHY YOUR ONLINE PRESENCE WILL REPLACE YOUR RESUME IN 10 YEARS
  • 8. OF PEOPLE WILL BE WORKING FROM HOME - REMOTELY ARE YOU READY TO GO REMOTE? WILL YOUR ONLINE PRESENCE SHOW IT? 43% WIRED: THE NEW WORKPLACE REALITY: OUT OF THE OFFICE
  • 9. OF CANDIDATES ARE MORE LIKELY TO BE HIRED IF REFERRED BY A FRIEND ARE YOU CONNECTED WITH YOUR FRIENDS? DID YOU LET THEM KNOW WHAT YOU DO? HAVE YOU BUILT GOOD WILL? 40% FORBES: THE NO. 1 WAY TO GET HIRED TODAY
  • 10. what the heck is personal branding, and how do i brand me?
  • 11. YOU ARE THE CEOOF YOUR OWN COMPANY ME.INC TOM PETERS THE MOST IMPORTANT JOB IS TO BEHEAD MARKETER FOR THE BRAND CALLEDOF A BRAND CALLED YOU
  • 12. IF YOU HAVE NOPERSONALITY NO ONEWILL CARE ABOUT YOU
  • 14. CHANGE YOUR! IMAGE BE REAL BE DRIVEN BY VALUES BE YOUR VERY BESTMARKET THE REAL YOU
  • 19. what is social media, is it facebook and twitter?!
  • 20. if social media is so great why isn’t everyone using it?
  • 23. WE HAVE ALL THE! REASONS WHY! NOT FOR ME TAKES TOO LONG I NEED FAST SOLUTIONS NOW
  • 24. WE ARE TOOOOOO! BUSY DOING IMPORTANT STUFF!
  • 25. WE HAVE NO TIME FOR THE MOST IMPORTANT IT IS AT THE MERCY OF THE LEAST IMPORTANT
  • 27. WE DREAM OF SOMEDAY WHEN I GET THAT PROMOTION WHEN I CLOSE THAT DEAL EVERYTHING WILL BE PERFECT
  • 28. WE BECOME OBLIVIOUS TO HOW OUR WORLD IS CHANGING
  • 29. TIME TO WAKE UP SOCIAL MEDIA IS THE MEDIUM OF NOW!
  • 30. YESTERDAY’S NEWS TODAY’S NEWS SOCIAL MEDIA IS SHAPING OUR WORLD
  • 31. SAYING I DON’T DO SOCIAL MEDIA IS LIKE SAYING I DON’T USE COMPUTERS I DON’T USE THE INTERNET I DON’T EMAIL
  • 32. DON’T WORRY I’LL BE BACK IN 30 MIN JUST GOING TO THE POST OFFICE I WILL JUST… MAIL IT
  • 33. I DON’T BELIEVE IT I CAN’T FIND WORK REALLY!MUST BE SOMETHING WRONG WITH THE WORLD
  • 34. THE PIECES ARE RIGHT THERE ALL YOU NEED IS THE WILL& DRIVE TO TAKE ACTION NOW!
  • 35. there is so much to do, i have a life, how can i manage more?
  • 36. ! DEVELOP A GAME PLANPLAYPLAY AGAIN LEARNUPDATE GAME PLAN GET BETTER REPEAT
  • 37. PERFECT KILLS CHOOSE THE AMAZING BEAUTY OF IMPERFECT CREATIVITY & INNOVATION ! EASY 90% CHOOSE REMARKABLE
  • 39. so where do i start? shall i sign up and start posting now?!
  • 40. WHAT YOU CHOOSE OR DON’T CHOOSE DEFINE & SHAPE WHO YOU ARE YOUR WORLD YOUR LIFE
  • 41. WHAT PATH DO YOU CHOOSE TO PURSUE?
  • 42. WHO DO YOU CHOOSE TO PLEASE?
  • 43. WHAT IS THE CHANGE YOU CHOOSE TO SEE IN THE WORLD?
  • 45. how do i become friends with facebook?
  • 46. THE SMARTEST STEPS TO BE FRIENDS WITH THE BLUE GIANT Inspired by! 12 Most Smart Steps to Optimize your Facebook Performance ! Alex Peiniger
  • 47. “Unless you are a public figure, comfortable with disclosing your information to the world and always aware of what you publish, make your FB account private” 1.GOPRIVATE PRIVATE PUBLIC
  • 48. “If opportunity doesn’t knock, build a door. ! Start a Facebook page so you can direct people to it as the center of all your communication and the first point where they can get in touch with you on Facebook” 2.BUILDADOOR
  • 49. 3.FEEDTHEGIANT “Your Facebook page will show up when someone is searching for you.Update it regularly with the latest information,and make sure you put all your info there” 100%75%50%25%0%
  • 50. 4.HAVEASYSTEM “Success is not a coincidence.Plan your posts ahead for 1-2 weeks.That way you always have enough content at the frequency that works for you”
  • 51. 5.KEEPITBUSY “Do not leave your fans alone on the page,listen to them, find out more about them,ask questions,strike a conversation,share thoughts and ideas.The more people interact with you and your posts,the more other users will see the posts in their News Feed”
  • 52. 6.KEEPITHAPPY “Your fans will get bored when they see the same layout and stories again and again.A good mixture of different post types makes things interesting and engaging” Photo Video Q&A Status News Quote Link Event
  • 53. “With Facebook Insights you can see how many people are interacting with which content at what time.You can zero-in on each piece of content you put out there.Use the information to guide your next steps and improve your performance over time.” 7.MEASUREIT-MANAGEIT 0 100 200 JAN FEB MAR APR MAY JUN JUL AUG SEP NOV DEC
  • 54. “Make sure that you focus only on a few things that matter most to you.Concentrate more on user interaction rather than just looking at the fan count.” 8.FOCUSIT 20%5% 80%
  • 55. “While you may get the perfect idea for a post at midnight on Saturday, the best time to post it maybe middle of the week at 11AM when your fans are listening. Facebook pages allows for scheduling content and you can use it to drive interaction.” 9.CHOOSETHERIGHTTIME
  • 56. “Compare your page with the best pages of people you admire in your field.What are they sharing? how are they interacting with their audience? This gives you a perspective on things and tells you how good you are and what can you do better” 10.MAKEITBETTER
  • 57. 11.GIVEITAPPS “Try different things.Once you’ve built up a base audience,you can use custom apps to intensify the relationship with your fans.The most important are apps that bring your content to your Facebook page.”
  • 58. 12.BOOSTIT “You can dedicate a budget to usingAds and Sponsored Stories to increase the reach of your posts and further spread your page and content”
  • 60. what about twitter? what’s everyone “tweeting” about?
  • 61. THE 9 ESSENTIALS OF RIDING THE TWEETS OF CHANGE Inspired by! 10Twitter Best Practices for Brands! Michael Brito
  • 62. “Find out how your peers are usingTwitter. What are the current conversations about your industry or field. Know what people are saying, who are the most influential and what are they sharing on twitter” 1.BEINTHEKNOW Hello!
  • 63. “Think about what you are trying to achieve usingTwitter before devoting time and resources to it.Your goals can change over time as you move forward in your life and career. Know your short and long term goals, and go after them” 2.CHOOSEADESTINATION
  • 64. “Develop a reputation as a trusted source of information and be seen as an expert in a particular subject, in your field, industry or area of passion.Ask questions, be personal, and engage people within theTwitter community” 3.BUILDCREDIBILITY
  • 65. “If you're too structured or over demanding in your approach, your community may be turned off.Treat yourTwitter relationships the same way you would any other relationship. Don’t go overboard, be cool” 4.BECOOL
  • 66. “Authenticity is the golden rule in social media. You need to be believable.This means consistency, originality and honesty, all the time, every time. People are connecting with you, not a made up version of you” 5.BEYOU
  • 67. “Spend some time just listening and observing the behavior of the leaders in your field. Understand how they best behave and conduct conversations, learn and apply” 6.LISTEN&OBSERVE Hello! Hello! Hello! Hello! He!o! Hello!
  • 68. “Invest time in searching and following topics, trends and certain conversations in your field and areas of interest. Listen, ask questions, and if you can contribute and give value, become a part of the conversation” 7.TRACKTOPICSANDTRENDS #
  • 69. “No matter how good you are, you can always get better.Track the engagement onTwitter, are people mentioning you, interacting with you, liking what you have to share?You’ve set goals, and chosen a destination, measure the results and do better” 8.TRACK,MEASURE,&ITERATE
  • 70. GO “By spending too much time trying to think of the best strategy, you are going to miss priceless opportunities to interact, add value, answer questions, participate in conversations, and build goodwill with yourTwitter community” 9.ACTIONDRIVENSTRATEGY
  • 72. what do i need to do to be linked in?
  • 73. THE PERFECT 10 TO GET CONNECTED TO SUCCESS Inspired by ! 7Ways to Make LinkedIn HelpYou Find A Job - Susan Adams Why I Accept All LinkedIn Contact Requests - Dan Schawbel ! 8 MistakesYou Should Never Make On LinkedIn - Libby Kane
  • 74. “Customize your invites. Customize your URL. Use a professional photo.Add a status. Only invite your network after you’ve added your information. Make sure you DO NOT accept the default privacy settings. DO NOT let LinkedIn invite everyone on your behalf (SKIP) until you are ready.” 1.MAKEITYOUROWN CAUTION AREA UNDER CONSTRUCTION
  • 75. “Write a crisp, detailed summary of you and your career. Shoot for at least 200 - 300 words.Tell a compelling story that includes specifics and quantifiable achievements. If you are looking for work, use the keywords and phrases that apply to you in job descriptions you are applying for” 2.STARTSTRONG
  • 76. “Flesh out the experience section.This is your chance to write an online résumé. Don’t just include your current job.Take the time to list the significant jobs that built your career. You do not have to include everything you have done.You can exclude some jobs that tangentially relate to what you’re doing now,” 3.GODEEP Remember to...
  • 77. “List your skills. Below Experience and Education you’ll find “Skills & Expertise.” LinkedIn introduced this feature in Feb. 2011.This section tells potential employers what you can do. It also gives your connections the chance to “endorse” you for those skills. Drag the most important skill at the top of the list.” 4.SHOWTHATYOUCAN
  • 78. “Get at least five recommendations.They’ll show up on the page of the person who recommended you. Recruiters read them. It’s acceptable to offer to help draft the recommendation for the person you’re asking. Mention the PSR, Problem they faced, your Solution and the Results you achieved.” 5.BERECOMMENDED 2014 BEST
  • 79. “Add websites and publications that showcase your work. Have you posted something online? Include links to your personal website, blog, social media accounts. Have you worked with certain high profile clients, include links to their websites.” 6.POINTINTHERIGHTDIRECTION More info this way
  • 80. “Connections are the backbone of your LinkedIn profile, and what gives you the strength to network. Find people that are in the same field, who share the same interests, and those who speak about the things you are passionate about. Customize your invites, tell them, why you are connecting with them. Don’t just connect, build a relationship” 7.GETCONNECTED YOU 3RD1ST 2ND
  • 81. “LinkedIn is not a personal privet network, it’s like being at a big business networking event, it doesn’t make sense to refuse to shake hands and exchange business cards! So If someone with a good enough profile, sends you a request to connect, and even if you don’t know them,ACCEPT. ! There is great power in having a larger network on LinkedIn” 8.WELCOMEEVERYONE
  • 82. “The best way to get a new job is through a referral, anyone will tell you that. By increasing the number of your first degree contacts, you have more people who can introduce you to hiring managers that you didn’t have access to.That is provided you built a good relationship with them, not just connected a few years ago.” 9.GETREFERREDIN
  • 83. “Use tools and apps to customize and enhance your LinkedIn experience. SlideShare for presentations and documents. Share on LinkedIn button. OFunnel for alerts. Pulse for a visual news feed. Sync.ME to synchronize contacts with your LinkedIn and Facebook. Evernote and ScanBizCards for scanning business cards.” 10.SYNCIN
  • 85. i think i got it all, am i all set to go now?!
  • 86. DIGITAL FOOTPRINT & ONLINE IDENTITY *KEEP IT CLEAN* Inspired by! How to Clean UpYour Digital Footprint andYour Online Identity! Lauren Riley
  • 87. “Always be in control of your privacy settings. Social Media sites will almost always set privacy for maximum exposure and connectivity to help them grow. Change privacy settings to protect and best present your professional identity” 1.CHOOSEYOURPRIVACY
  • 88. “In addition to the content we publish, friends and colleagues sometimes share about us too. Make a self-search part of your regular reputation management. It makes it easy to stay on top of where and how you’re mentioned online” 2.SEARCHYOUFIRST
  • 89. “Private blogs show up in search engine results.We go through phases, and we publish things that at the time represented us, but no more. Go through your posts and edit them. Delete anything that may hinder you professionally or no longer represents you” 3.PERSONALTOPROBLOG
  • 90. “Dormant profiles or accounts, on neglected social media networks, or ones you are not using any more, will show up in searches and affect your professional image. Delete them, show yourself as a professional” 4.DELETEABANDONEDACCOUNTS
  • 91. “There will be times when you are angry, hurt, upset, or overly excited!You are not in your optimum state. Refrain from publishing.Write offline drafts, sleep on it, get back to it later, then choose what to publish. Offensive or incriminating posts might get you in serious trouble. Share interesting information that position you as the brilliant professional that you are.” 5.THINKFIRST,POSTLATER
  • 92. now are we done?!!
  • 93. DO NOT GET LOSTIN A SEA OF QUESTIONS ASK FOR HELP