1. The fact the singer starts from afar challenges typical music video conventions as the
attention isn't directly focused on the artist. The dark lighting of the shot expresses
the eeriness of the music video. The fact the artist is wearing black and white
expresses the two sides to the artist as we wanted to portray her as an artist with a
dark side as well as a friendly side. This conforms to typical media conventions as
normally the artist needs to have a likeability factor in order to achieve fans

2. The fact we incorporated dancers
into our music video fits the typical
media conventions however the fact
we reversed and alters some shots
channelled these as it made the
dance un fluid and jittery.
Below is an example of this that I found during my
research into dance sequences within music videos,
although the music video has a different genre the
dark lighting and simplistic background inspired us
to alter this convention for my dance piece in my
music video
the dark lighting is contrasted with the
use of the spot light with focuses the
audiences attention onto the dancers.
The simplicity of the shot is quite
unconventional as usually dance
sequences involve different shots to
make it look more interesting and
dynamic

3. the dark background adds
to the eerie feel of the
video and fits in the genre
of our music video
The odd close ups of the singers
eyes are slightly unconventional
of music videos as it portrays the
artist in a less glamorous way,
however the fact our video
incorporates close ups is
conventional as due to
development in technology and
the fact many people watch music
videos on their phones and
laptops the artist still have to
seem huge and popular.
Close ups
area typical
convention of
music videos
for example
Miley Cyrus
‘Wrecking
ball’

4. The use of colour in
this shot adds a
dramatic contrast to
the rest of the video,
the use of a close up fit
with typical music
video conventions as it
adds to the singers star
image.
Above is a still from Niki Minaj’s music
video ‘Starships’ unlike my music video it
involves a lot more colours but the use
of this close up suggest she is confident
and adds to her star image, this makes
fans interested in her as they see her as
a big star.

5. This shot of the
singer not singing
and looking off at
the side/screen
challenges typical
media conventions
as the artist looks
different and
unusual rather than
mainstream pretty.
The use of quick cuts to the different
amount of ink dripping creates a trippy
effect.

6. The use of overlapping images
challenges media conventions
as the image of the artist is
obscured. So the attention
isn't fully on the artist.
Also the use of
negative image where
the ink is on top of
the artists face
creates a edgy and
different effect. This
is also seen however
in Miley Cyrus’s music
video ‘Adore you’

7. The use of overlapping images
challenges media conventions
as the image of the artist is
obscured. So the attention
isn't fully on the artist.
Also the use of
negative image where
the ink is on top of
the artists face
creates a edgy and
different effect. This
is also seen however
in Miley Cyrus’s music
video ‘Adore you’