SlideShare a Scribd company logo
1 of 109
Download to read offline
rtin
so g
SKITTLES
    a user research game




              #sskittles
              @hursman

                           http://bit.ly/c5JAo9
hello!
my name is aaron.
i live in dallas.
i do user EXPERIENCE.
i work @RACETOWIN.
Evaluation             Strategy




Design                           Research




                 Concept




                                            #sskittles   3
Evaluation             Strategy




Design                           Research




                 Concept




                                            #sskittles   4
Evaluation             Strategy




Design                           Research




                 Concept




                                            #sskittles   5
Evaluation             Strategy




Design                           Research




                 Concept




                                            #sskittles   6
#sskittles                 7
http://businessguysonbusinesstrips.com/?p=164
Interviews




                             #sskittles                 8
             http://businessguysonbusinesstrips.com/?p=164
Interviews
Focus Groups




                               #sskittles                 9
               http://businessguysonbusinesstrips.com/?p=164
Interviews
Focus Groups
  Surveys




                               #sskittles              10
               http://businessguysonbusinesstrips.com/?p=164
Interviews
Focus Groups
  Surveys
  Diaries




                               #sskittles               11
               http://businessguysonbusinesstrips.com/?p=164
#sskittles   12
#sskittles   13
#sskittles   14
#sskittles   15
what

          GONNA

        we
       DESIGN             ?


             #sskittles   16
17
18
...or this

             #sskittles   19
...or this

             #sskittles   20
...or this

             #sskittles   21
...or this

             #sskittles   22
...or this

             #sskittles   23
#sskittles              24
http://businessguysonbusinesstrips.com/?p=164
#sskittles              25
http://businessguysonbusinesstrips.com/?p=164
#sskittles              26
http://www.flickr.com/photos/fmgbain/4427106747/
BORING
                       #sskittles              27
   http://www.flickr.com/photos/fmgbain/4427106747/
#sskittles   28
rtin
so g
SKITTLES
    a user research game




                  #sskittles           29
                        http://bit.ly/c5JAo9
SETTING UP the game




             #sskittles   30
#sskittles            31
      http://bit.ly/9zThRP
#sskittles            32
      http://bit.ly/9zThRP
smaller cups




          #sskittles            33
                http://bit.ly/9zThRP
#sskittles            34
       http://bit.ly/aqYFKi
#sskittles           35
      http://bit.ly/bKOskZ
#sskittles            36
      http://bit.ly/9zThRP
#sskittles            37
      http://bit.ly/9zThRP
#sskittles            38
      http://bit.ly/9zThRP
#sskittles            39
      http://bit.ly/9zThRP
#sskittles            40
      http://bit.ly/9zThRP
#sskittles            41
      http://bit.ly/9zThRP
#sskittles            42
      http://bit.ly/9zThRP
#sskittles            43
      http://bit.ly/9zThRP
#sskittles            44
      http://bit.ly/9zThRP
#sskittles            45
      http://bit.ly/9zThRP
#sskittles              46
http://www.flickr.com/photos/spcphotos/2803872787/
#sskittles           47
      http://bit.ly/ddp102
Playing the game




         #sskittles   48
#sskittles           49
      http://bit.ly/awXGoY
#sskittles           50
      http://bit.ly/awXGoY
WILLING
PARTICIPANT




              #sskittles           51
                    http://bit.ly/awXGoY
#sskittles            52
      http://bit.ly/a0oCgk
#sskittles            53
      http://bit.ly/a0oCgk
#sskittles            54
      http://bit.ly/a0oCgk
#sskittles            55
      http://bit.ly/a0oCgk
23


12   9
              2




                  #sskittles            56
                        http://bit.ly/a0oCgk
23


12   9
              2




                  EXCEL


                    #sskittles            57
                          http://bit.ly/a0oCgk
23


12   9
              2




                  EXCEL


                    #sskittles            58
                          http://bit.ly/9TryBW
23


12   9
              2




                  EXCEL


                    #sskittles            59
                          http://bit.ly/9TryBW
23


12   9
              2




                  EXCEL


                    #sskittles            60
                          http://bit.ly/9TryBW
23


12   9
              2




                  EXCEL


                    #sskittles            61
                          http://bit.ly/9TryBW
[ANOTHER]
WILLING
PARTICIPANT




              #sskittles           62
                    http://bit.ly/c0JSXQ
#sskittles           63
      http://bit.ly/c0JSXQ
#sskittles           64
      http://bit.ly/c0JSXQ
#sskittles           65
      http://bit.ly/c0JSXQ
#sskittles           66
      http://bit.ly/c0JSXQ
#sskittles           67
      http://bit.ly/c0JSXQ
#sskittles           68
      http://bit.ly/c0JSXQ
#sskittles   69
#sskittles   70
#sskittles   71
...and

WHY
 is this any

 BETTER        #sskittles
                            ?
                                72
#sskittles              73
http://businessguysonbusinesstrips.com/?p=164
#sskittles              74
http://businessguysonbusinesstrips.com/?p=164
oh, really? that's a bad thing?




                                              #sskittles              75
                              http://businessguysonbusinesstrips.com/?p=164
oh, really? that's a bad thing?
...cuz i heard of this one guy.




                                              #sskittles              76
                              http://businessguysonbusinesstrips.com/?p=164
oh, really? that's a bad thing?
...cuz i heard of this one guy.

what's-his-hame? uh...




                                              #sskittles              77
                              http://businessguysonbusinesstrips.com/?p=164
oh, really? that's a bad thing?
...cuz i heard of this one guy.

what's-his-hame? uh...oh, yeah...




                                               #sskittles              78
                               http://businessguysonbusinesstrips.com/?p=164
NIELSEN
     #sskittles           79
           http://bit.ly/a8oLXh
#sskittles               80
http://www.useit.com/alertbox/user-research-methods.html
#sskittles               81
http://www.useit.com/alertbox/user-research-methods.html
#sskittles               82
http://www.useit.com/alertbox/user-research-methods.html
#sskittles              83
http://www.useit.com/alertbox/20040301.html
#sskittles            84
       http://bit.ly/bAJcrd
qualitative
     vs



QUANTITATIVE
          #sskittles            85
                 http://bit.ly/bAJcrd
qualitative
     vs



QUANTITATIVE
          #sskittles            86
                 http://bit.ly/bAJcrd
23


12   9
              2




                  #sskittles            87
                        http://bit.ly/a0oCgk
23
              QUANTITATIVE

12   9
               2




                                 qualitative
                   #sskittles                  88
                         http://bit.ly/a0oCgk
#sskittles              89
http://businessguysonbusinesstrips.com/?p=164
#sskittles              90
http://businessguysonbusinesstrips.com/?p=164
besides...




   #sskittles            91
         http://bit.ly/9zThRP
?   ?       ?
        ?


                #sskittles            92
                      http://bit.ly/9zThRP
#sskittles            93
       http://bit.ly/bAJcrd
qualitative
+   QUANTITATIVE

              #sskittles   94
#sskittles   95
#sskittles   96
#sskittles   97
#sskittles   98
#sskittles   99
INCLUSIVE!
        #sskittles   100
INCLUSIVE!
        #sskittles   101
HOW TO WIN




        #sskittles   102
#sskittles         103
      http://bit.ly/awXGoY
FEED
Her THE

          #sskittles         104
                http://bit.ly/awXGoY
#sskittles         105
      http://bit.ly/ddp102
still not satisfied?




                       #sskittles   106
#sskittles   107
MICROSOFT
PORTALS
MOBILE
CUSTOM APPS
Business intel
BUSINESS MGMT
ORG CHNG MGMT


                 #sskittles   108
rtin
so g
SKITTLES
    a user research game




              #sskittles
              @hursman

                           http://bit.ly/c5JAo9

More Related Content

Similar to User Research Game Teaches Qualitative and Quantitative Methods

Logs Are Magic: Why Git Workflows and Commit Structure Should Matter To You
Logs Are Magic: Why Git Workflows and Commit Structure Should Matter To YouLogs Are Magic: Why Git Workflows and Commit Structure Should Matter To You
Logs Are Magic: Why Git Workflows and Commit Structure Should Matter To YouJohn Anderson
 
Final PPP submission
Final PPP submissionFinal PPP submission
Final PPP submissionShelbyAnne3C
 
Architecture Is For Everyone
Architecture Is For EveryoneArchitecture Is For Everyone
Architecture Is For EveryoneJeff Eaton
 
Logs are-magic-devfestweekend2018
Logs are-magic-devfestweekend2018Logs are-magic-devfestweekend2018
Logs are-magic-devfestweekend2018John Anderson
 
Oli Hearsum - Brighton SEO Presentation 2021
Oli Hearsum - Brighton SEO Presentation 2021Oli Hearsum - Brighton SEO Presentation 2021
Oli Hearsum - Brighton SEO Presentation 2021Oliver Hearsum
 
UX Days 2019 by Flupa - Conférence : Marc Stickdorn
UX Days 2019 by Flupa - Conférence : Marc StickdornUX Days 2019 by Flupa - Conférence : Marc Stickdorn
UX Days 2019 by Flupa - Conférence : Marc StickdornFlupa
 
Creating a Customer-Driven Content Strategy | SMX West 2017
Creating a Customer-Driven Content Strategy | SMX West 2017Creating a Customer-Driven Content Strategy | SMX West 2017
Creating a Customer-Driven Content Strategy | SMX West 2017Casie Gillette
 
60 Tips, Tricks and Hacks - That every tourism marketer should know, use and ...
60 Tips, Tricks and Hacks - That every tourism marketer should know, use and ...60 Tips, Tricks and Hacks - That every tourism marketer should know, use and ...
60 Tips, Tricks and Hacks - That every tourism marketer should know, use and ...Troy Thompson
 
The Community Tools You Need (Can't Be Built)
The Community Tools You Need (Can't Be Built)The Community Tools You Need (Can't Be Built)
The Community Tools You Need (Can't Be Built)Lane Becker
 

Similar to User Research Game Teaches Qualitative and Quantitative Methods (10)

Logs Are Magic: Why Git Workflows and Commit Structure Should Matter To You
Logs Are Magic: Why Git Workflows and Commit Structure Should Matter To YouLogs Are Magic: Why Git Workflows and Commit Structure Should Matter To You
Logs Are Magic: Why Git Workflows and Commit Structure Should Matter To You
 
Final PPP submission
Final PPP submissionFinal PPP submission
Final PPP submission
 
Architecture Is For Everyone
Architecture Is For EveryoneArchitecture Is For Everyone
Architecture Is For Everyone
 
Logs are-magic-devfestweekend2018
Logs are-magic-devfestweekend2018Logs are-magic-devfestweekend2018
Logs are-magic-devfestweekend2018
 
Event Based Remarketing & Scripts
Event Based Remarketing & ScriptsEvent Based Remarketing & Scripts
Event Based Remarketing & Scripts
 
Oli Hearsum - Brighton SEO Presentation 2021
Oli Hearsum - Brighton SEO Presentation 2021Oli Hearsum - Brighton SEO Presentation 2021
Oli Hearsum - Brighton SEO Presentation 2021
 
UX Days 2019 by Flupa - Conférence : Marc Stickdorn
UX Days 2019 by Flupa - Conférence : Marc StickdornUX Days 2019 by Flupa - Conférence : Marc Stickdorn
UX Days 2019 by Flupa - Conférence : Marc Stickdorn
 
Creating a Customer-Driven Content Strategy | SMX West 2017
Creating a Customer-Driven Content Strategy | SMX West 2017Creating a Customer-Driven Content Strategy | SMX West 2017
Creating a Customer-Driven Content Strategy | SMX West 2017
 
60 Tips, Tricks and Hacks - That every tourism marketer should know, use and ...
60 Tips, Tricks and Hacks - That every tourism marketer should know, use and ...60 Tips, Tricks and Hacks - That every tourism marketer should know, use and ...
60 Tips, Tricks and Hacks - That every tourism marketer should know, use and ...
 
The Community Tools You Need (Can't Be Built)
The Community Tools You Need (Can't Be Built)The Community Tools You Need (Can't Be Built)
The Community Tools You Need (Can't Be Built)
 

Recently uploaded

VVIP Pune Call Girls Hadapsar (7001035870) Pune Escorts Nearby with Complete ...
VVIP Pune Call Girls Hadapsar (7001035870) Pune Escorts Nearby with Complete ...VVIP Pune Call Girls Hadapsar (7001035870) Pune Escorts Nearby with Complete ...
VVIP Pune Call Girls Hadapsar (7001035870) Pune Escorts Nearby with Complete ...Call Girls in Nagpur High Profile
 
Captivating Charm: Exploring Marseille's Hillside Villas with Our 3D Architec...
Captivating Charm: Exploring Marseille's Hillside Villas with Our 3D Architec...Captivating Charm: Exploring Marseille's Hillside Villas with Our 3D Architec...
Captivating Charm: Exploring Marseille's Hillside Villas with Our 3D Architec...Yantram Animation Studio Corporation
 
VIP Call Girls Service Bhagyanagar Hyderabad Call +91-8250192130
VIP Call Girls Service Bhagyanagar Hyderabad Call +91-8250192130VIP Call Girls Service Bhagyanagar Hyderabad Call +91-8250192130
VIP Call Girls Service Bhagyanagar Hyderabad Call +91-8250192130Suhani Kapoor
 
Top Rated Pune Call Girls Koregaon Park ⟟ 6297143586 ⟟ Call Me For Genuine S...
Top Rated  Pune Call Girls Koregaon Park ⟟ 6297143586 ⟟ Call Me For Genuine S...Top Rated  Pune Call Girls Koregaon Park ⟟ 6297143586 ⟟ Call Me For Genuine S...
Top Rated Pune Call Girls Koregaon Park ⟟ 6297143586 ⟟ Call Me For Genuine S...Call Girls in Nagpur High Profile
 
Best VIP Call Girls Noida Sector 47 Call Me: 8448380779
Best VIP Call Girls Noida Sector 47 Call Me: 8448380779Best VIP Call Girls Noida Sector 47 Call Me: 8448380779
Best VIP Call Girls Noida Sector 47 Call Me: 8448380779Delhi Call girls
 
Escorts Service Basapura ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Escorts Service Basapura ☎ 7737669865☎ Book Your One night Stand (Bangalore)Escorts Service Basapura ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Escorts Service Basapura ☎ 7737669865☎ Book Your One night Stand (Bangalore)amitlee9823
 
Petrosains Drama Competition (PSDC).pptx
Petrosains Drama Competition (PSDC).pptxPetrosains Drama Competition (PSDC).pptx
Petrosains Drama Competition (PSDC).pptxIgnatiusAbrahamBalin
 
Best VIP Call Girls Noida Sector 44 Call Me: 8448380779
Best VIP Call Girls Noida Sector 44 Call Me: 8448380779Best VIP Call Girls Noida Sector 44 Call Me: 8448380779
Best VIP Call Girls Noida Sector 44 Call Me: 8448380779Delhi Call girls
 
Verified Trusted Call Girls Adugodi💘 9352852248 Good Looking standard Profil...
Verified Trusted Call Girls Adugodi💘 9352852248  Good Looking standard Profil...Verified Trusted Call Girls Adugodi💘 9352852248  Good Looking standard Profil...
Verified Trusted Call Girls Adugodi💘 9352852248 Good Looking standard Profil...kumaririma588
 
SD_The MATATAG Curriculum Training Design.pptx
SD_The MATATAG Curriculum Training Design.pptxSD_The MATATAG Curriculum Training Design.pptx
SD_The MATATAG Curriculum Training Design.pptxjanettecruzeiro1
 
VIP Russian Call Girls in Saharanpur Deepika 8250192130 Independent Escort Se...
VIP Russian Call Girls in Saharanpur Deepika 8250192130 Independent Escort Se...VIP Russian Call Girls in Saharanpur Deepika 8250192130 Independent Escort Se...
VIP Russian Call Girls in Saharanpur Deepika 8250192130 Independent Escort Se...Suhani Kapoor
 
SCRIP Lua HTTP PROGRACMACION PLC WECON CA
SCRIP Lua HTTP PROGRACMACION PLC  WECON CASCRIP Lua HTTP PROGRACMACION PLC  WECON CA
SCRIP Lua HTTP PROGRACMACION PLC WECON CANestorGamez6
 
AMBER GRAIN EMBROIDERY | Growing folklore elements | Root-based materials, w...
AMBER GRAIN EMBROIDERY | Growing folklore elements |  Root-based materials, w...AMBER GRAIN EMBROIDERY | Growing folklore elements |  Root-based materials, w...
AMBER GRAIN EMBROIDERY | Growing folklore elements | Root-based materials, w...BarusRa
 
Nepali Escort Girl Gomti Nagar \ 9548273370 Indian Call Girls Service Lucknow...
Nepali Escort Girl Gomti Nagar \ 9548273370 Indian Call Girls Service Lucknow...Nepali Escort Girl Gomti Nagar \ 9548273370 Indian Call Girls Service Lucknow...
Nepali Escort Girl Gomti Nagar \ 9548273370 Indian Call Girls Service Lucknow...nagunakhan
 
DragonBall PowerPoint Template for demo.pptx
DragonBall PowerPoint Template for demo.pptxDragonBall PowerPoint Template for demo.pptx
DragonBall PowerPoint Template for demo.pptxmirandajeremy200221
 
Stark Industries Marketing Plan (1).pptx
Stark Industries Marketing Plan (1).pptxStark Industries Marketing Plan (1).pptx
Stark Industries Marketing Plan (1).pptxjeswinjees
 
VIP College Call Girls Gorakhpur Bhavna 8250192130 Independent Escort Service...
VIP College Call Girls Gorakhpur Bhavna 8250192130 Independent Escort Service...VIP College Call Girls Gorakhpur Bhavna 8250192130 Independent Escort Service...
VIP College Call Girls Gorakhpur Bhavna 8250192130 Independent Escort Service...Suhani Kapoor
 

Recently uploaded (20)

VVIP Pune Call Girls Hadapsar (7001035870) Pune Escorts Nearby with Complete ...
VVIP Pune Call Girls Hadapsar (7001035870) Pune Escorts Nearby with Complete ...VVIP Pune Call Girls Hadapsar (7001035870) Pune Escorts Nearby with Complete ...
VVIP Pune Call Girls Hadapsar (7001035870) Pune Escorts Nearby with Complete ...
 
Captivating Charm: Exploring Marseille's Hillside Villas with Our 3D Architec...
Captivating Charm: Exploring Marseille's Hillside Villas with Our 3D Architec...Captivating Charm: Exploring Marseille's Hillside Villas with Our 3D Architec...
Captivating Charm: Exploring Marseille's Hillside Villas with Our 3D Architec...
 
VIP Call Girls Service Bhagyanagar Hyderabad Call +91-8250192130
VIP Call Girls Service Bhagyanagar Hyderabad Call +91-8250192130VIP Call Girls Service Bhagyanagar Hyderabad Call +91-8250192130
VIP Call Girls Service Bhagyanagar Hyderabad Call +91-8250192130
 
young call girls in Pandav nagar 🔝 9953056974 🔝 Delhi escort Service
young call girls in Pandav nagar 🔝 9953056974 🔝 Delhi escort Serviceyoung call girls in Pandav nagar 🔝 9953056974 🔝 Delhi escort Service
young call girls in Pandav nagar 🔝 9953056974 🔝 Delhi escort Service
 
Top Rated Pune Call Girls Koregaon Park ⟟ 6297143586 ⟟ Call Me For Genuine S...
Top Rated  Pune Call Girls Koregaon Park ⟟ 6297143586 ⟟ Call Me For Genuine S...Top Rated  Pune Call Girls Koregaon Park ⟟ 6297143586 ⟟ Call Me For Genuine S...
Top Rated Pune Call Girls Koregaon Park ⟟ 6297143586 ⟟ Call Me For Genuine S...
 
Best VIP Call Girls Noida Sector 47 Call Me: 8448380779
Best VIP Call Girls Noida Sector 47 Call Me: 8448380779Best VIP Call Girls Noida Sector 47 Call Me: 8448380779
Best VIP Call Girls Noida Sector 47 Call Me: 8448380779
 
Escorts Service Basapura ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Escorts Service Basapura ☎ 7737669865☎ Book Your One night Stand (Bangalore)Escorts Service Basapura ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Escorts Service Basapura ☎ 7737669865☎ Book Your One night Stand (Bangalore)
 
escort service sasti (*~Call Girls in Prasad Nagar Metro❤️9953056974
escort service sasti (*~Call Girls in Prasad Nagar Metro❤️9953056974escort service sasti (*~Call Girls in Prasad Nagar Metro❤️9953056974
escort service sasti (*~Call Girls in Prasad Nagar Metro❤️9953056974
 
Petrosains Drama Competition (PSDC).pptx
Petrosains Drama Competition (PSDC).pptxPetrosains Drama Competition (PSDC).pptx
Petrosains Drama Competition (PSDC).pptx
 
Best VIP Call Girls Noida Sector 44 Call Me: 8448380779
Best VIP Call Girls Noida Sector 44 Call Me: 8448380779Best VIP Call Girls Noida Sector 44 Call Me: 8448380779
Best VIP Call Girls Noida Sector 44 Call Me: 8448380779
 
Call Girls Service Mukherjee Nagar @9999965857 Delhi 🫦 No Advance VVIP 🍎 SER...
Call Girls Service Mukherjee Nagar @9999965857 Delhi 🫦 No Advance  VVIP 🍎 SER...Call Girls Service Mukherjee Nagar @9999965857 Delhi 🫦 No Advance  VVIP 🍎 SER...
Call Girls Service Mukherjee Nagar @9999965857 Delhi 🫦 No Advance VVIP 🍎 SER...
 
Verified Trusted Call Girls Adugodi💘 9352852248 Good Looking standard Profil...
Verified Trusted Call Girls Adugodi💘 9352852248  Good Looking standard Profil...Verified Trusted Call Girls Adugodi💘 9352852248  Good Looking standard Profil...
Verified Trusted Call Girls Adugodi💘 9352852248 Good Looking standard Profil...
 
SD_The MATATAG Curriculum Training Design.pptx
SD_The MATATAG Curriculum Training Design.pptxSD_The MATATAG Curriculum Training Design.pptx
SD_The MATATAG Curriculum Training Design.pptx
 
VIP Russian Call Girls in Saharanpur Deepika 8250192130 Independent Escort Se...
VIP Russian Call Girls in Saharanpur Deepika 8250192130 Independent Escort Se...VIP Russian Call Girls in Saharanpur Deepika 8250192130 Independent Escort Se...
VIP Russian Call Girls in Saharanpur Deepika 8250192130 Independent Escort Se...
 
SCRIP Lua HTTP PROGRACMACION PLC WECON CA
SCRIP Lua HTTP PROGRACMACION PLC  WECON CASCRIP Lua HTTP PROGRACMACION PLC  WECON CA
SCRIP Lua HTTP PROGRACMACION PLC WECON CA
 
AMBER GRAIN EMBROIDERY | Growing folklore elements | Root-based materials, w...
AMBER GRAIN EMBROIDERY | Growing folklore elements |  Root-based materials, w...AMBER GRAIN EMBROIDERY | Growing folklore elements |  Root-based materials, w...
AMBER GRAIN EMBROIDERY | Growing folklore elements | Root-based materials, w...
 
Nepali Escort Girl Gomti Nagar \ 9548273370 Indian Call Girls Service Lucknow...
Nepali Escort Girl Gomti Nagar \ 9548273370 Indian Call Girls Service Lucknow...Nepali Escort Girl Gomti Nagar \ 9548273370 Indian Call Girls Service Lucknow...
Nepali Escort Girl Gomti Nagar \ 9548273370 Indian Call Girls Service Lucknow...
 
DragonBall PowerPoint Template for demo.pptx
DragonBall PowerPoint Template for demo.pptxDragonBall PowerPoint Template for demo.pptx
DragonBall PowerPoint Template for demo.pptx
 
Stark Industries Marketing Plan (1).pptx
Stark Industries Marketing Plan (1).pptxStark Industries Marketing Plan (1).pptx
Stark Industries Marketing Plan (1).pptx
 
VIP College Call Girls Gorakhpur Bhavna 8250192130 Independent Escort Service...
VIP College Call Girls Gorakhpur Bhavna 8250192130 Independent Escort Service...VIP College Call Girls Gorakhpur Bhavna 8250192130 Independent Escort Service...
VIP College Call Girls Gorakhpur Bhavna 8250192130 Independent Escort Service...
 

User Research Game Teaches Qualitative and Quantitative Methods