“Brother, Can You Spare Some Real-Time Social Change? - Cool Campaign Ideas for Nonprofits with Social Media Moxie” looks at a variety of ways nonprofits are using social media to raise awareness, funds, volunteer support and more. Featuring several ideas worth "stealing" from both nonprofit and corporate campaigns, plus crowdfunding resources and links to experts worth following online, this session elicited very positive feedback from the audience at the SoMeBizLife Conference in Doylestown, PA on May 30, 2012. Links to featured resources are at: http://bit.ly/somebizlife-hb

1. “Brother, Can You Spare
Some Social Change?”
Cool Campaign Ideas for Nonprofits
with Social Media Moxie
Hunter Boyle
Sr. Business Development Manager, AWeber
@hunterboyle - @aweber
#SoMeBizLife

2. Let's Experiment
Crowdsourcing ideas

What you do and for whom

What you want to come away with

How we can get there in an hour
Goal: You leave with 1-3 ideas you can act upon quickly

3. Let's Experiment
What's Ahead

Ideas you can “steal” ;)

Funding options + resources

Experts + org's to follow

Open mic + brainstorming

4. Steal These Ideas
Social Media
Video + YouTube

Seattle Children's Hospital

Not a formal campaign

22-yr-old patient's concept

2.3 million views

#Tip: Look to your stakeholders for creative ideas!

5. Steal These Ideas
Social Media
Facebook Campaigns

Kraft's “Likeapella”

Music video thanks “Likers”

Over 4,600 responded

#Tip: Use a personal touch + personality with social media.

6. Steal These Ideas
Social Media
Facebook Causes

Free tool

Pledges, Petitions

Fundraising

#Tip: Interaction doesn't always mean solicitation.

7. Steal These Ideas
Social Media
Facebook Contests

Feeding America

Volunteer photos get votes

$500 goes to winner's local
food bank (sponsored)

#Tip: Partners can help offset costs and promote contests.

8. Steal These Ideas
Social Media
Pinterest Contests

Tablet “Social Hotel”

Pin photos of concepts

Follow and share

Don't need to be designer, architect to get involved

959 followers, 18 pins (at press time)

#Tip: Make sure contest prizes/incentives match the effort!

9. Steal These Ideas
Social Media
Partner Campaigns

Cell Phones for Soldiers

Teamed with Cause Tee

Social fundraising

Donated design/production

#Tip: Create campaigns that get attention online and offline.

10. Steal These Ideas
Social Media
Blog + Email + Video

TypeTAP campaign

World Water Day event

Provided assets to
150 bloggers

Goal: $10K in 24 hrs

Result: $24K w/ match

#Tip: Targeted blogger + social outreach is the new PR.

11. Funding for Fundraising
Crowdfunding + Social
Kickstarters for Nonprofits

Razoo.com

CauseVox.com

Rally.org

StartSomeGood.com

FirstGiving.com

IOBY.org (environmental)

12. What Are We Leaving With?
7 Key Takeaways + Tips

Look to your stakeholders for creative ideas!

Use a personal touch + personality with social media.

Interaction doesn't always mean solicitation.

Partners can help offset costs and promote contests.

Make sure contest prizes/incentives match the effort.

Create campaigns that get attention both online and offline.

Targeted blogger + social outreach is the new PR.

13. Open Mic + Thank You!
Hunter Boyle
Sr. Business Development Manager, AWeber (@AWeber)
Connect with me …
 Follow me on Twitter: @hunterboyle
 Email me at: hunterb@aweber.com
For links to the ideas and resources covered today,
please visit: http://bit.ly/somebizlife-hb