With smartphones becoming commonplace and new mobile devices such as tablets skyrocketing in popularity, the interest in mobile learning has begun to heat up as well. Many organizations see the promise of mobile learning, but actual implementations are still rare. Is now the time to take the plunge into mobile learning, or should you wait for a more stable mobile landscape to emerge?
In this presentation, you will:
• Learn the difference between mobility and portability when applied to learning activities.
• Explore the different devices suitable for different learning content types.
• Be provided a framework to begin thinking about the challenges and opportunities for mobile learning within your organization.
1. Developing a Mobile Learning Strategy
Speaker: Pam Boiros
Vice President, Product Management, Books24x7
SkillSoft
Tim Hildreth
Director, Product Marketing
SkillSoft
Moderator: Daniel Margolis
Managing Editor
Chief Learning Officer magazine
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• Polling
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5. Developing a Mobile Learning Strategy
Daniel Margolis
Managing Editor
Chief Learning Officer magazine
#CLOwebinar
6. Developing a Mobile Learning Strategy
Pam Boiros
Vice President, Product Management,
Books24x7
SkillSoft
Tim Hildreth
Director, Product Marketing
SkillSoft
#CLOwebinar
8. SkillSoft Highlights
The world s largest company
with a sole focus on technology-based
learning with the goal to help our
customers drive business imperatives.
• Market Leadership – 3,000 customers, 10+ million end-users
• R&D Investment – 18% +/- of revenues per year for past five years
• Product Excellence – Ownership of all major assets
• Global Reach – Sales in 58 countries, support for 19 languages
• Unparalleled Service – #1 in customer loyalty three years in a row
9. Mobile Stats
Mobile phones drive digital traffic around the world, while tablets
are gaining steam.
• Non-computer traffic: 6.8%
• Two-thirds from mobile phones, remainder from tablets
WiFi availability and mobile broadband driving connectivity.
• In August 2011, 37% of U.S. digital traffic coming from mobile
phones occurred via a WiFi connection. (+3% points in 3 months)
Half of the total U.S. mobile population uses mobile media.
• More than 116 million people
iPads dominate among tablets in driving digital traffic.
• In August 2011, iPads drove 97% of all tablet traffic in the U.S.
• iPads now have higher share of Internet traffic than iPhones (46.8%
vs. 42.6% of total iOS device traffic).
Source: ComScore.com, Digital Omnivores: How Tablets,
Smartphones and Connected Devices are Changing U.S.
Digital Media Consumption Habits, Oct 10, 2011
10. Becoming the Preferred Access Method
• By 2016, 50% of
smartphones will
provide seamless
roaming among 3G/
4G of mobile phone
technologies, and Wi-
Fi.
• By 2013, 80% of
businesses will
support a workforce
using tablets.
Source: Gartner
11. Poll #1
Which of the following devices do YOU use
either for work or personal purposes?
(Check all that apply):
• Laptop Computer
• Smartphone
• Tablet (examples: iPad, Galaxy, Playbook)
• E-Reader (examples: Kindle, Nook, Kobo)
• MP3/MP4 device (examples: iPod, Zune)
12. Evolution of the Smartphone
I m
a
Phone!
User-‐
Generated
Content
(SoMe)
Learning
Tools
Social
Networking
(SoNe)
Source:
OnPoint
Digital
www.mlearning.com
13. Global Market Adoption
Basic Phones Smartphones Premiums
4+ Billion 1+ Billion 1+ Billion
Source:
OnPoint
Digital
www.mlearning.com
14. Premium Devices
RIM BBs & PlayBooks
Android Devices & Tablets
iPhone, Touch & iPad
Laptops
Windows Mobile
Symbian
eReaders
15. Risks and Challenges
Lost or Stolen Devices Bad Judgment
Anybody
there?
Network Failure
Irrational Behavior
16. Poll #2:
Are you supporting mobile learning today
as part of your organization s learning
programs? (choose one)
• Yes, to a great extent
• Yes, to some extent
• Not yet, but plan to implement next year
• Not yet, but hope to at some point
• No plans to ever support mobile technologies
17. The Five Calls to make: Developing a Mobile Strategy
1) What
does
mobile
mean?
2) What
problem
are
you
trying
to
solve?
3) What
devices
will
you
support?
4) Do
you
have
the
necessary
organizaGonal
support?
5) How
does
Mobile
fit
into
your
exisGng
Learning
strategy
and
ecosystem?
18. The Five Calls to make: Developing a Mobile Strategy
1) What
does
mobile
mean?
2) What
problem
are
you
trying
to
solve?
3) What
devices
will
you
support?
4) Do
you
have
the
necessary
organizaGonal
support?
5) How
does
Mobile
fit
into
your
exisGng
Learning
strategy
and
ecosystem?
19. Mobility vs. Portability
Online
Search a Select
database from many
for urgent modes
info
Watch/listen Take a course
to downloaded or read a
video or MP3 chapter
on an airplane
Offline
24. The Five Calls to make: Developing a Mobile Strategy
1) What
does
mobile
mean?
2) What
problem
are
you
trying
to
solve?
3) What
devices
will
you
support?
4) Do
you
have
the
necessary
organizaGonal
support?
5) How
does
Mobile
fit
into
your
exisGng
Learning
strategy
and
ecosystem?
25. Audiences
Consider audiences that are most comfortable with and/or
dependent on mobile devices:
• Sales people
• Executives
• Field technicians
26. Content
• Performance support
• Access to knowledge-base
• Product information
• Short refreshers or job aids after on-boarding
• Text document
• Flash presentation
• Short videos
• Audio podcast
à Including user-generated content!
• Reminders and notifications
• Short assessments and surveys
27. The Five Calls to make: Developing a Mobile Strategy
1) What
does
mobile
mean?
2) What
problem
are
you
trying
to
solve
3) What
devices
will
you
support?
4) Do
you
have
the
necessary
organizaGonal
support?
5) How
does
Mobile
fit
into
your
exisGng
Learning
strategy
and
ecosystem?
30. Trends
Source: ComScore.com, Digital Omnivores: How Tablets,
Smartphones and Connected Devices are Changing U.S.
Digital Media Consumption Habits, Oct 10, 2011
31. To App or Not to App…
Leveraging the mobile browser vs. a native application:
Leveraging the Mobile Browser
Positives: Negatives:
• Supports a wide range of • Usually requires a live Internet
devices for general content connection
• Most of the features that a PC • Lack of support for pushing
browser would content directly to the learner
• Faster to deploy and update • Browser support for interactivity
or rich media varies
• Allows potential access to the
same LMS environment • Generally less secure and less
control over the content once
downloaded.
Source: M-Learning: Mobile Learning Is Finally Going
Mainstream – And It Is Bigger Than
You Might Think, Bersin & Associates, March 2011
32. To App or Not to App…
Leveraging the mobile browser vs. a native application:
Using a Native Application
Positives: Negatives:
• Supports downloading the • Requires creating a specific,
content for offline consumption tailored program for each platform
supported
• Push and pull
• Requires a device for which a
• Can use deeper set of device
native app is even possible
features and user experience
• Can take longer to deploy
• Can be much more secure (i.e.
lock or delete content remotely) • Device-maker constraints
• In the case of Apple, iTunes/App
store dependency
Source: M-Learning: Mobile Learning Is Finally Going
Mainstream – And It Is Bigger Than
You Might Think, Bersin & Associates, March 2011
33. Example: Books24x7 Support for mobile devices
Increasing popularity of Books24x7 On the
Go™ mobile site:
Browser-based, mobile friendly site.
Optimized for any web-enabled smart
phone or mobile device.
• User agent detection
• Streamlined UI designed for the mobile
use case
• Support for many media types (audio,
video, downloads)
• Tablets use standard Books24x7 site
34. Example: SkillPort s Emerging Device Support*
• Targeting popular and emerging
platforms
• iPhone (3 and 4), iPad
• BlackBerry s newest model phones
(requires latest OS) and the Playbook
• Android phones and tablets (Android 3.2 or
higher OS)
• Two pronged approach:
• Server-based solution for
broad support
• If needed, light-weight apps
for select devices to support
download, notifications, and
seamless log-in
*Coming with SkillPort 7.3, Q1 2012
35. Example: SkillSoft s Emerging Mobile Content Support*
• Support for Customer Content
• Product Updates
• Podcasts
• Assessments
• Content Types
• Power Point
• Audio
• Video
• Multiple Choice and Short
Answer Questions
• Support for SkillSoft Content
• Books24x7
• LDC Videos
• SkillBriefs
*Coming with SkillPort 7.3, Q1 2012
36. The Five Calls to make: Developing a Mobile Strategy
1) What
does
mobile
mean?
2) What
problem
are
you
trying
to
solve
3) What
devices
will
you
support?
4) Do
you
have
the
necessary
organizaGonal
support?
5) How
does
Mobile
fit
into
your
exisGng
Learning
strategy
and
ecosystem?
37. Organiza?onal
Support
for
Mobile
Learning
• Alignment with overall organizational
strategy
• Understanding of the company s
information technology approach.
• Partnership between the HR/
Training group and the IT
department.
• Technical support needs your
program will create.
• Devices you will and will not support.
38. The Five Calls to make: Developing a Mobile Strategy
1) What
does
mobile
mean?
2) What
problem
are
you
trying
to
solve
3) What
devices
will
you
support?
4) Do
you
have
the
necessary
organizaGonal
support?
5) How
does
Mobile
fit
into
your
exisGng
Learning
strategy
and
ecosystem?
39. Organizational Fit for Mobile Learning
Does your organization have a strong
learning culture?
Do your systems support m-learning?
What are the primary goals of your
overall learning program?
Is your workforce a good fit for mobile?
40. In
Summary…
Mobile
learning:
• Supplements,
but
does
not
replace
tradiGonal
e-‐learning
• Is
a
component
of
the
organizaGonal
learning
ecosystem
• Tracking
and
reporGng
will
remain
key
• Must
be
simple
for
user
and
administrator
• Boils
down
to
the
appropriate
content,
for
the
appropriate
device,
at
the
appropriate
Gme
42. Leveraging
the
full
func?onality
of
mobile
devices
Think
about
the
learning
applicability
for:
• SMS/text
messaging
• LocaGon-‐based
funcGonality
leveraging
GPS
• Camera/video
features
• Audio
Recording
• Voice
recogniGon
• more…
43. For more information, and to stay connected…
Contact Info:
Pam Boiros Tim Hildreth
VP, Product Management (Books24x7) Director, Product Marketing
pam_boiros@skillsoft.com
tim_hildreth@skillsoft.com
Free whitepaper:
Download Five Calls to Make When Developing a Mobile Learning
Strategy at www.skillsoft.com/mobile
Social Media Channels:
www.twitter.com/skillsoft
www.facebook.com/skillsoft
www.linkedin.com/company/skillsoft
http://blogs.skillsoft.com
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