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Developing a Mobile Learning Strategy

  Speaker:     Pam Boiros
               Vice President, Product Management, Books24x7
               SkillSoft

               Tim Hildreth
               Director, Product Marketing
               SkillSoft


  Moderator:   Daniel Margolis
               Managing Editor
               Chief Learning Officer magazine



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Developing a Mobile Learning Strategy



                  Daniel Margolis
                  Managing Editor
                  Chief Learning Officer magazine




                                      #CLOwebinar
Developing a Mobile Learning Strategy

                  Pam Boiros
                  Vice President, Product Management,
                  Books24x7
                  SkillSoft



                  Tim Hildreth
                  Director, Product Marketing
                  SkillSoft



                                          #CLOwebinar
Developing a Mobile Learning Strategy:
Five Calls to Make


December 8, 2011
SkillSoft Highlights


The world s largest company
with a sole focus on technology-based
learning with the goal to help our
customers drive business imperatives.


 •  Market Leadership – 3,000 customers, 10+ million end-users
 •  R&D Investment – 18% +/- of revenues per year for past five years
 •  Product Excellence – Ownership of all major assets
 •  Global Reach – Sales in 58 countries, support for 19 languages
 •  Unparalleled Service – #1 in customer loyalty three years in a row
Mobile Stats


  Mobile phones drive digital traffic around the world, while tablets
     are gaining steam.
  •  Non-computer traffic: 6.8%
  •  Two-thirds from mobile phones, remainder from tablets
  WiFi availability and mobile broadband driving connectivity.
  •  In August 2011, 37% of U.S. digital traffic coming from mobile
     phones occurred via a WiFi connection. (+3% points in 3 months)
  Half of the total U.S. mobile population uses mobile media.
  •  More than 116 million people
  iPads dominate among tablets in driving digital traffic.
  •  In August 2011, iPads drove 97% of all tablet traffic in the U.S.
  •  iPads now have higher share of Internet traffic than iPhones (46.8%
     vs. 42.6% of total iOS device traffic).

 Source: ComScore.com, Digital Omnivores: How Tablets,
 Smartphones and Connected Devices are Changing U.S.
 Digital Media Consumption Habits, Oct 10, 2011
Becoming the Preferred Access Method



                                  •  By 2016, 50% of
                                     smartphones will
                                     provide seamless
                                     roaming among 3G/
                                     4G of mobile phone
                                     technologies, and Wi-
                                     Fi.

                                  •  By 2013, 80% of
                                     businesses will
                                     support a workforce
                                     using tablets.
  Source: Gartner
Poll #1


 Which of the following devices do YOU use
 either for work or personal purposes?
 (Check all that apply):


 •  Laptop Computer
 •  Smartphone
 •  Tablet (examples: iPad, Galaxy, Playbook)
 •  E-Reader (examples: Kindle, Nook, Kobo)
 •  MP3/MP4 device (examples: iPod, Zune)
Evolution of the Smartphone


                                            I m	
  a	
  Phone!	
  



                                                                         User-­‐	
  
                                                                       Generated	
  
                                                                     Content	
  (SoMe)	
  
                                                                           	
  
                             Learning	
  
                               Tools	
  




                                                                  Social	
  
                                                               Networking	
  
                                                                 (SoNe)	
  

Source:	
  OnPoint	
  Digital	
  
www.mlearning.com
Global Market Adoption

                    Basic Phones    Smartphones   Premiums




                    4+ Billion       1+ Billion   1+ Billion
Source:	
  OnPoint	
  Digital	
  
www.mlearning.com
Premium Devices




                           RIM BBs & PlayBooks
   Android Devices & Tablets
 iPhone, Touch & iPad




                                                             Laptops
Windows Mobile
      Symbian
        eReaders
Risks and Challenges




      Lost or Stolen Devices       Bad Judgment




                               Anybody
                               there?




                                          Network Failure

        Irrational Behavior
Poll #2:


 Are you supporting mobile learning today
 as part of your organization s learning
 programs? (choose one)


 • Yes, to a great extent
 • Yes, to some extent
 • Not yet, but plan to implement next year
 • Not yet, but hope to at some point
 • No plans to ever support mobile technologies
The Five Calls to make: Developing a Mobile Strategy



   1)  What	
  does	
  mobile	
  mean?	
  	
  
   2)  What	
  problem	
  are	
  you	
  trying	
  to	
  solve?	
  
   3)  What	
  devices	
  will	
  you	
  support?	
  
   4)  Do	
  you	
  have	
  the	
  necessary	
  organizaGonal	
  
       support?	
  
   5)  How	
  does	
  Mobile	
  fit	
  into	
  your	
  exisGng	
  
       Learning	
  strategy	
  and	
  ecosystem?	
  	
  
The Five Calls to make: Developing a Mobile Strategy



   1)  What	
  does	
  mobile	
  mean?	
  	
  
   2)  What	
  problem	
  are	
  you	
  trying	
  to	
  solve?	
  
   3)  What	
  devices	
  will	
  you	
  support?	
  
   4)  Do	
  you	
  have	
  the	
  necessary	
  organizaGonal	
  
       support?	
  
   5)  How	
  does	
  Mobile	
  fit	
  into	
  your	
  exisGng	
  
       Learning	
  strategy	
  and	
  ecosystem?	
  	
  
Mobility vs. Portability


                       Online

          Search a          Select
          database          from many
          for urgent        modes
          info


         Watch/listen       Take a course
         to downloaded      or read a
         video or MP3       chapter
                            on an airplane


                       Offline
Example: SkillSoft Course Content is Portable
Example: Portable Books24x7 Chapters
Example: Portable Audio
Today: Portable Videos
The Five Calls to make: Developing a Mobile Strategy



   1)  What	
  does	
  mobile	
  mean?	
  	
  
   2)  What	
  problem	
  are	
  you	
  trying	
  to	
  solve?	
  
   3)  What	
  devices	
  will	
  you	
  support?	
  
   4)  Do	
  you	
  have	
  the	
  necessary	
  organizaGonal	
  
       support?	
  
   5)  How	
  does	
  Mobile	
  fit	
  into	
  your	
  exisGng	
  
       Learning	
  strategy	
  and	
  ecosystem?	
  	
  
Audiences



 Consider audiences that are most comfortable with and/or
   dependent on mobile devices:

 •  Sales people
 •  Executives
 •  Field technicians
Content



 •  Performance support
    •  Access to knowledge-base
    •  Product information
 •  Short refreshers or job aids after on-boarding
    •  Text document
    •  Flash presentation
    •  Short videos
    •  Audio podcast
    à Including user-generated content!
 •  Reminders and notifications
 •  Short assessments and surveys
The Five Calls to make: Developing a Mobile Strategy



   1)  What	
  does	
  mobile	
  mean?	
  	
  
   2)  What	
  problem	
  are	
  you	
  trying	
  to	
  solve	
  
   3)  What	
  devices	
  will	
  you	
  support?	
  
   4)  Do	
  you	
  have	
  the	
  necessary	
  organizaGonal	
  
       support?	
  
   5)  How	
  does	
  Mobile	
  fit	
  into	
  your	
  exisGng	
  
       Learning	
  strategy	
  and	
  ecosystem?	
  	
  
Proliferation of mobile devices…
… including B.Y.O.D.…
Trends




 Source: ComScore.com, Digital Omnivores: How Tablets,
 Smartphones and Connected Devices are Changing U.S.
 Digital Media Consumption Habits, Oct 10, 2011
To App or Not to App…

             Leveraging the mobile browser vs. a native application:

                        Leveraging the Mobile Browser

  Positives:                                             Negatives:
  • Supports a wide range of                             • Usually requires a live Internet
  devices for general content                            connection
  • Most of the features that a PC                       • Lack of support for pushing
  browser would                                          content directly to the learner
  • Faster to deploy and update                          • Browser support for interactivity
                                                         or rich media varies
  • Allows potential access to the
  same LMS environment                                   •  Generally less secure and less
                                                         control over the content once
                                                         downloaded.

  Source: M-Learning: Mobile Learning Is Finally Going
  Mainstream – And It Is Bigger Than
  You Might Think, Bersin & Associates, March 2011
To App or Not to App…

             Leveraging the mobile browser vs. a native application:

                            Using a Native Application

  Positives:                                              Negatives:
  • Supports downloading the                              • Requires creating a specific,
  content for offline consumption                         tailored program for each platform
                                                          supported
  • Push and pull
                                                          • Requires a device for which a
  • Can use deeper set of device
                                                          native app is even possible
  features and user experience
                                                          • Can take longer to deploy
  • Can be much more secure (i.e.
  lock or delete content remotely)                        • Device-maker constraints
                                                          • In the case of Apple, iTunes/App
                                                          store dependency

   Source: M-Learning: Mobile Learning Is Finally Going
   Mainstream – And It Is Bigger Than
   You Might Think, Bersin & Associates, March 2011
Example: Books24x7 Support for mobile devices


Increasing popularity of Books24x7 On the
Go™ mobile site:

 Browser-based, mobile friendly site.
 Optimized for any web-enabled smart
 phone or mobile device.

 •  User agent detection
 •  Streamlined UI designed for the mobile
 use case
 •  Support for many media types (audio,
 video, downloads)

 •  Tablets use standard Books24x7 site
Example: SkillPort s Emerging Device Support*

•         Targeting popular and emerging
          platforms
     •      iPhone (3 and 4), iPad
     •      BlackBerry s newest model phones
            (requires latest OS) and the Playbook
     •      Android phones and tablets (Android 3.2 or
            higher OS)

•         Two pronged approach:
              •    Server-based solution for
                   broad support
              •    If needed, light-weight apps
                   for select devices to support
                   download, notifications, and
                   seamless log-in

     *Coming with SkillPort 7.3, Q1 2012
Example: SkillSoft s Emerging Mobile Content Support*

 •    Support for Customer Content
      •  Product Updates
      •  Podcasts
      •  Assessments
 •    Content Types
      •  Power Point
      •  Audio
      •  Video
      •  Multiple Choice and Short
         Answer Questions
 •    Support for SkillSoft Content
      •  Books24x7
      •    LDC Videos
      •    SkillBriefs

 *Coming with SkillPort 7.3, Q1 2012
The Five Calls to make: Developing a Mobile Strategy



   1)  What	
  does	
  mobile	
  mean?	
  	
  
   2)  What	
  problem	
  are	
  you	
  trying	
  to	
  solve	
  
   3)  What	
  devices	
  will	
  you	
  support?	
  
   4)  Do	
  you	
  have	
  the	
  necessary	
  organizaGonal	
  
       support?	
  
   5)  How	
  does	
  Mobile	
  fit	
  into	
  your	
  exisGng	
  
       Learning	
  strategy	
  and	
  ecosystem?	
  	
  
Organiza?onal	
  Support	
  for	
  Mobile	
  Learning




   •  Alignment with overall organizational
      strategy
   •  Understanding of the company s
      information technology approach.
   •  Partnership between the HR/
      Training group and the IT
      department.
   •  Technical support needs your
      program will create.
   •  Devices you will and will not support.
The Five Calls to make: Developing a Mobile Strategy



   1)  What	
  does	
  mobile	
  mean?	
  	
  
   2)  What	
  problem	
  are	
  you	
  trying	
  to	
  solve	
  
   3)  What	
  devices	
  will	
  you	
  support?	
  
   4)  Do	
  you	
  have	
  the	
  necessary	
  organizaGonal	
  
       support?	
  
   5)  How	
  does	
  Mobile	
  fit	
  into	
  your	
  exisGng	
  
       Learning	
  strategy	
  and	
  ecosystem?	
  	
  
Organizational Fit for Mobile Learning



  Does your organization have a strong
    learning culture?

  Do your systems support m-learning?

  What are the primary goals of your
   overall learning program?

  Is your workforce a good fit for mobile?
In	
  Summary…	
  	
  

                         Mobile	
  learning:	
  	
  
                         •  Supplements,	
  but	
  does	
  not	
  replace	
  
                            tradiGonal	
  e-­‐learning	
  
                         •  Is	
  a	
  component	
  of	
  the	
  organizaGonal	
  
                              learning	
  ecosystem 	
  
                         •  Tracking	
  and	
  reporGng	
  will	
  remain	
  
                            key	
  
                         •  Must	
  be	
  simple	
  for	
  user	
  and	
  
                            administrator	
  
                         •  Boils	
  down	
  to	
  the	
  appropriate	
  
                            content,	
  for	
  the	
  appropriate	
  device,	
  
                            at	
  the	
  appropriate	
  Gme	
  
Future	
  of	
  Mobile	
  Learning…	
  

    A	
  lesson	
  from	
  the	
  history	
  of	
  movies…	
  	
  
Leveraging	
  the	
  full	
  func?onality	
  of	
  mobile	
  devices	
  



                              Think	
  about	
  the	
  learning	
  
                                 applicability	
  for:	
  	
  
                              •  SMS/text	
  messaging	
  
                              •  LocaGon-­‐based	
  funcGonality	
  
                                 leveraging	
  GPS	
  
                              •  Camera/video	
  features	
  
                              •  Audio	
  Recording	
  
                              •  Voice	
  recogniGon	
  
                              •  more…	
  	
  
For more information, and to stay connected…

   Contact Info:
   Pam Boiros                               Tim Hildreth
   VP, Product Management (Books24x7)       Director, Product Marketing
   pam_boiros@skillsoft.com
           tim_hildreth@skillsoft.com

   Free whitepaper:
   Download Five Calls to Make When Developing a Mobile Learning
   Strategy at www.skillsoft.com/mobile


   Social Media Channels:
       www.twitter.com/skillsoft

       www.facebook.com/skillsoft

       www.linkedin.com/company/skillsoft

       http://blogs.skillsoft.com
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Developing a Mobile Learning Strategy

  • 1. Developing a Mobile Learning Strategy Speaker: Pam Boiros Vice President, Product Management, Books24x7 SkillSoft Tim Hildreth Director, Product Marketing SkillSoft Moderator: Daniel Margolis Managing Editor Chief Learning Officer magazine #CLOwebinar
  • 2. Tools You Can Use •  Q&A –  Click on the Q&A panel (?) in the bottom right corner –  Type in your question in the space provided –  Click on “Send.” #CLOwebinar
  • 3. Tools You Can Use •  Polling –  The poll will appear on the right side of your screen –  Select the best option for each question –  Click on “Submit” #CLOwebinar
  • 4. Frequently Asked Questions Will I receive a copy of the webinar recording? YES Will I receive a copy of the slides? YES Please allow up to 2 business days to receive these materials #CLOwebinar
  • 5. Developing a Mobile Learning Strategy Daniel Margolis Managing Editor Chief Learning Officer magazine #CLOwebinar
  • 6. Developing a Mobile Learning Strategy Pam Boiros Vice President, Product Management, Books24x7 SkillSoft Tim Hildreth Director, Product Marketing SkillSoft #CLOwebinar
  • 7. Developing a Mobile Learning Strategy: Five Calls to Make December 8, 2011
  • 8. SkillSoft Highlights The world s largest company with a sole focus on technology-based learning with the goal to help our customers drive business imperatives. •  Market Leadership – 3,000 customers, 10+ million end-users •  R&D Investment – 18% +/- of revenues per year for past five years •  Product Excellence – Ownership of all major assets •  Global Reach – Sales in 58 countries, support for 19 languages •  Unparalleled Service – #1 in customer loyalty three years in a row
  • 9. Mobile Stats Mobile phones drive digital traffic around the world, while tablets are gaining steam. •  Non-computer traffic: 6.8% •  Two-thirds from mobile phones, remainder from tablets WiFi availability and mobile broadband driving connectivity. •  In August 2011, 37% of U.S. digital traffic coming from mobile phones occurred via a WiFi connection. (+3% points in 3 months) Half of the total U.S. mobile population uses mobile media. •  More than 116 million people iPads dominate among tablets in driving digital traffic. •  In August 2011, iPads drove 97% of all tablet traffic in the U.S. •  iPads now have higher share of Internet traffic than iPhones (46.8% vs. 42.6% of total iOS device traffic). Source: ComScore.com, Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits, Oct 10, 2011
  • 10. Becoming the Preferred Access Method •  By 2016, 50% of smartphones will provide seamless roaming among 3G/ 4G of mobile phone technologies, and Wi- Fi. •  By 2013, 80% of businesses will support a workforce using tablets. Source: Gartner
  • 11. Poll #1 Which of the following devices do YOU use either for work or personal purposes? (Check all that apply): •  Laptop Computer •  Smartphone •  Tablet (examples: iPad, Galaxy, Playbook) •  E-Reader (examples: Kindle, Nook, Kobo) •  MP3/MP4 device (examples: iPod, Zune)
  • 12. Evolution of the Smartphone I m  a  Phone!   User-­‐   Generated   Content  (SoMe)     Learning   Tools   Social   Networking   (SoNe)   Source:  OnPoint  Digital   www.mlearning.com
  • 13. Global Market Adoption Basic Phones Smartphones Premiums 4+ Billion 1+ Billion 1+ Billion Source:  OnPoint  Digital   www.mlearning.com
  • 14. Premium Devices RIM BBs & PlayBooks Android Devices & Tablets iPhone, Touch & iPad Laptops Windows Mobile Symbian eReaders
  • 15. Risks and Challenges Lost or Stolen Devices Bad Judgment Anybody there? Network Failure Irrational Behavior
  • 16. Poll #2: Are you supporting mobile learning today as part of your organization s learning programs? (choose one) • Yes, to a great extent • Yes, to some extent • Not yet, but plan to implement next year • Not yet, but hope to at some point • No plans to ever support mobile technologies
  • 17. The Five Calls to make: Developing a Mobile Strategy 1)  What  does  mobile  mean?     2)  What  problem  are  you  trying  to  solve?   3)  What  devices  will  you  support?   4)  Do  you  have  the  necessary  organizaGonal   support?   5)  How  does  Mobile  fit  into  your  exisGng   Learning  strategy  and  ecosystem?    
  • 18. The Five Calls to make: Developing a Mobile Strategy 1)  What  does  mobile  mean?     2)  What  problem  are  you  trying  to  solve?   3)  What  devices  will  you  support?   4)  Do  you  have  the  necessary  organizaGonal   support?   5)  How  does  Mobile  fit  into  your  exisGng   Learning  strategy  and  ecosystem?    
  • 19. Mobility vs. Portability Online Search a Select database from many for urgent modes info Watch/listen Take a course to downloaded or read a video or MP3 chapter on an airplane Offline
  • 20. Example: SkillSoft Course Content is Portable
  • 24. The Five Calls to make: Developing a Mobile Strategy 1)  What  does  mobile  mean?     2)  What  problem  are  you  trying  to  solve?   3)  What  devices  will  you  support?   4)  Do  you  have  the  necessary  organizaGonal   support?   5)  How  does  Mobile  fit  into  your  exisGng   Learning  strategy  and  ecosystem?    
  • 25. Audiences Consider audiences that are most comfortable with and/or dependent on mobile devices: •  Sales people •  Executives •  Field technicians
  • 26. Content •  Performance support •  Access to knowledge-base •  Product information •  Short refreshers or job aids after on-boarding •  Text document •  Flash presentation •  Short videos •  Audio podcast à Including user-generated content! •  Reminders and notifications •  Short assessments and surveys
  • 27. The Five Calls to make: Developing a Mobile Strategy 1)  What  does  mobile  mean?     2)  What  problem  are  you  trying  to  solve   3)  What  devices  will  you  support?   4)  Do  you  have  the  necessary  organizaGonal   support?   5)  How  does  Mobile  fit  into  your  exisGng   Learning  strategy  and  ecosystem?    
  • 30. Trends Source: ComScore.com, Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits, Oct 10, 2011
  • 31. To App or Not to App… Leveraging the mobile browser vs. a native application: Leveraging the Mobile Browser Positives: Negatives: • Supports a wide range of • Usually requires a live Internet devices for general content connection • Most of the features that a PC • Lack of support for pushing browser would content directly to the learner • Faster to deploy and update • Browser support for interactivity or rich media varies • Allows potential access to the same LMS environment •  Generally less secure and less control over the content once downloaded. Source: M-Learning: Mobile Learning Is Finally Going Mainstream – And It Is Bigger Than You Might Think, Bersin & Associates, March 2011
  • 32. To App or Not to App… Leveraging the mobile browser vs. a native application: Using a Native Application Positives: Negatives: • Supports downloading the • Requires creating a specific, content for offline consumption tailored program for each platform supported • Push and pull • Requires a device for which a • Can use deeper set of device native app is even possible features and user experience • Can take longer to deploy • Can be much more secure (i.e. lock or delete content remotely) • Device-maker constraints • In the case of Apple, iTunes/App store dependency Source: M-Learning: Mobile Learning Is Finally Going Mainstream – And It Is Bigger Than You Might Think, Bersin & Associates, March 2011
  • 33. Example: Books24x7 Support for mobile devices Increasing popularity of Books24x7 On the Go™ mobile site: Browser-based, mobile friendly site. Optimized for any web-enabled smart phone or mobile device. •  User agent detection •  Streamlined UI designed for the mobile use case •  Support for many media types (audio, video, downloads) •  Tablets use standard Books24x7 site
  • 34. Example: SkillPort s Emerging Device Support* •  Targeting popular and emerging platforms •  iPhone (3 and 4), iPad •  BlackBerry s newest model phones (requires latest OS) and the Playbook •  Android phones and tablets (Android 3.2 or higher OS) •  Two pronged approach: •  Server-based solution for broad support •  If needed, light-weight apps for select devices to support download, notifications, and seamless log-in *Coming with SkillPort 7.3, Q1 2012
  • 35. Example: SkillSoft s Emerging Mobile Content Support* •  Support for Customer Content •  Product Updates •  Podcasts •  Assessments •  Content Types •  Power Point •  Audio •  Video •  Multiple Choice and Short Answer Questions •  Support for SkillSoft Content •  Books24x7 •  LDC Videos •  SkillBriefs *Coming with SkillPort 7.3, Q1 2012
  • 36. The Five Calls to make: Developing a Mobile Strategy 1)  What  does  mobile  mean?     2)  What  problem  are  you  trying  to  solve   3)  What  devices  will  you  support?   4)  Do  you  have  the  necessary  organizaGonal   support?   5)  How  does  Mobile  fit  into  your  exisGng   Learning  strategy  and  ecosystem?    
  • 37. Organiza?onal  Support  for  Mobile  Learning •  Alignment with overall organizational strategy •  Understanding of the company s information technology approach. •  Partnership between the HR/ Training group and the IT department. •  Technical support needs your program will create. •  Devices you will and will not support.
  • 38. The Five Calls to make: Developing a Mobile Strategy 1)  What  does  mobile  mean?     2)  What  problem  are  you  trying  to  solve   3)  What  devices  will  you  support?   4)  Do  you  have  the  necessary  organizaGonal   support?   5)  How  does  Mobile  fit  into  your  exisGng   Learning  strategy  and  ecosystem?    
  • 39. Organizational Fit for Mobile Learning Does your organization have a strong learning culture? Do your systems support m-learning? What are the primary goals of your overall learning program? Is your workforce a good fit for mobile?
  • 40. In  Summary…     Mobile  learning:     •  Supplements,  but  does  not  replace   tradiGonal  e-­‐learning   •  Is  a  component  of  the  organizaGonal   learning  ecosystem   •  Tracking  and  reporGng  will  remain   key   •  Must  be  simple  for  user  and   administrator   •  Boils  down  to  the  appropriate   content,  for  the  appropriate  device,   at  the  appropriate  Gme  
  • 41. Future  of  Mobile  Learning…   A  lesson  from  the  history  of  movies…    
  • 42. Leveraging  the  full  func?onality  of  mobile  devices   Think  about  the  learning   applicability  for:     •  SMS/text  messaging   •  LocaGon-­‐based  funcGonality   leveraging  GPS   •  Camera/video  features   •  Audio  Recording   •  Voice  recogniGon   •  more…    
  • 43. For more information, and to stay connected… Contact Info: Pam Boiros Tim Hildreth VP, Product Management (Books24x7) Director, Product Marketing pam_boiros@skillsoft.com tim_hildreth@skillsoft.com Free whitepaper: Download Five Calls to Make When Developing a Mobile Learning Strategy at www.skillsoft.com/mobile Social Media Channels: www.twitter.com/skillsoft www.facebook.com/skillsoft www.linkedin.com/company/skillsoft http://blogs.skillsoft.com
  • 44. Join Our Next CLO Webinar Effective Training Programs to Mitigate Compliance Risks in 2012 Thursday, January 19, 2012 CLO Webinars start at 2 p.m. Eastern / 11 a.m. Pacific Register at www.clomedia.com/events Join the CLO Network: http://network.clomedia.com/ #CLOwebinar