Does your tuition assistance program actively support your talent strategy? In too many organizations tuition assistance is merely a passive employee benefit, and leaders spanning learning and development, human resources and workforce planning have much to gain from changing that. Join this webinar for practical tips on leveraging tuition assistance to advance your L&D and talent management goals. Presenters Mark Ward and Jessica Kaplan will draw from EdAssist's experience working with hundreds of large employers to share best practices for designing a strategic and impactful program. By attending, you'll learn how education assistance can help you: Accelerate the development journeys of future leaders Cultivate employee engagement from day one on the job Encompass competencies, non-degree learning and other learning trends Reinforce learning as a process, not an event

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Frequently
Asked
Ques6ons

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Lauren
Dixon
Associate
Editor
Chief
Learning
Officer
magazine
Beyond
Reimbursement:
Educa6on
Assistance
as
a
Talent
Management
Tool

8. #CLOwebinar
Mark
Ward
VP
and
General
Manager
EdAssist
Beyond
Reimbursement:
Educa6on
Assistance
as
a
Talent
Management
Tool
Jessica
Kaplan
Director
of
OrganizaAonal
Development
Bright
Horizons

9. #BHatWORK
Presented by:
Mark B.Ward
General Manager &Vice
President
EdAssist
Presented by:
Jessica Kaplan
Director of Organizational
Development
Bright Horizons

10. #BHatWORK
SPEAKERS
© 2016 BRIGHT HORIZONS FAMILY SOLUTIONS LLC
Mark Ward
Vice President and General
Manager, EdAssist
§ 20+ years in education management
Jessica Kaplan
Director of Organizational
Development, Bright Horizons
§ 15+ years in professional
development and higher education

11. #BHatWORK
ABOUT EDASSIST
© 2016 BRIGHT HORIZONS FAMILY SOLUTIONS LLC
Transforming education assistance
programs to maximize talent outcomes
§ Full service outsourcing
– Tuition Reimbursement
– Student Loan Repayment
§ End-to-end program support
– Policy design & implementation
– Automation, reporting & compliance
– Employee advising
§ Trusted by large employers
– Support education paths of 150,000
employees at 150+ organizations

12. #BHatWORK
WHAT WE’RE DISCUSSING
© 2016 BRIGHT HORIZONS FAMILY SOLUTIONS LLC
1. RethinkTuition
Assistance
3. Develop and Deploy
Talent
2.AttractTalent
4. Increase Engagement &
Retention

13. #BHatWORK
POLL QUESTION
How are you involved in your organization's
education assistance program?
q I own and/or administer the program
q I actively influence the program
q I neither own nor influence (at this time)
q We don’t have a education assistance program
© 2016 BRIGHT HORIZONS FAMILY SOLUTIONS LLC

14. #BHatWORK
1.TUITION ASSISTANCE:
A HIDDEN GEM
Rethinking Reimbursement

15. #BHatWORK
A COMMON BUT
UNDERUSED INVESTMENT
*Source: SHRM 2015 Employee Benefits Survey
© 2016 BRIGHT HORIZONS FAMILY SOLUTIONS LLC
§ $10 billion spent per year
§ Offered by 77% of large employers*
§ A core benefit for 40 years
§ Highly valued by employees
A strategic investment, yet often a static and siloed program

16. #BHatWORK
WHY IT MATTERS
© 2016 BRIGHT HORIZONS FAMILY SOLUTIONS LLC
Recruiting
• Recruiting
costs outpace
inflation*
• Getting
harder to find
the right skills
& culture fit
Skill Gaps
• New jobs
require more
specialization
• Tech advances
disrupt
current roles
Higher
Education
• New learning
options
increase
choice
Tuition
Costs
• Costs
skyrocketing,
and demand
for degrees is
on the rise
*Source: Bersin by Deloitte

17. #BHatWORK#BHatWORK
2. Develop and
DeployTalent
1.AttractTalent
3. Enhance
Retention
START WITH GOALS IN MIND

18. #BHatWORK#BHatWORK
1. ATTRACTTALENT
MeetWorkforce Needs

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KEY INVESTMENT
© 2016 BRIGHT HORIZONS FAMILY SOLUTIONS LLC

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ESSENTIALS:
RECRUITMENT
© 2016 BRIGHT HORIZONS FAMILY SOLUTIONS LLC
1. Increase access
2. Meet diverse
learning needs

21. #BHatWORK
INCREASE ACCESS
§ Bring education
assistance within reach
– Reduce tenure
requirement
– Offer guidance to
new hires
– Minimize out of
pocket expenses
– Negotiate savings
© 2016 BRIGHT HORIZONS FAMILY SOLUTIONS LLC

22. #BHatWORK
DIVERSIVY OPTIONS
© 2016 BRIGHT HORIZONS FAMILY SOLUTIONS LLC
§ Expand the available learning options
– Credit for competency
– Shorter courses
– For-credit & non-credit

23. #BHatWORK
2. DEVELOP & DEPLOYTALENT
Boost Productivity

24. #BHatWORK
ESSENTIALS:
DEVELOPMENT
© 2016 BRIGHT HORIZONS FAMILY SOLUTIONS LLC
1. Strategy drives policy
2. Accelerate opportunities
3. Integrate learning into
performance and
succession
4. Track and use
relevant data

25. #BHatWORK
DEVELOPMENT STRATEGY
SHOULD DRIVE POLICY
© 2016 BRIGHT HORIZONS FAMILY SOLUTIONS LLC
• Raise your reimbursement cap for that
specific path to incent behavior
You have a shortage of a
specific skill/position
• Provide access to advisors who can
recommend lower-cost programs &
use of available aid
High cost to acquire new
and needed skills
• Find school(s) that can offer
customized programming at reduced
costs.
Your business requires a
rare or unique skill
Talent Challenge Education Policy Change

26. #BHatWORK
ACCELERATE
OPPORTUNITIES
§ Communicate early
§ Include in existing on-
ramping programs
§ Create pathways for
advancement
© 2016 BRIGHT HORIZONS FAMILY SOLUTIONS LLC

27. #BHatWORK
INTEGRATE LEARNING
§ Record education
attainment
§ Connect learning to
internal mobility
§ Ground external learning
in daily work
© 2016 BRIGHT HORIZONS FAMILY SOLUTIONS LLC

28. #BHatWORK
TRACK EDUCATION
PROGRAM DATA
© 2016 BRIGHT HORIZONS FAMILY SOLUTIONS LLC
Answer key questions:
§ What programs are working?
§ Is the talent pool growing & in
the right way?
§ What is the ROI?

29. #BHatWORK
3. ENHANCE RETENTION
Education Assistance for DedicatedTeams

30. #BHatWORK
ESSENTIALS: RETENTION
© 2016 BRIGHT HORIZONS FAMILY SOLUTIONS LLC
1. Engagement through
learning
2. Recognize and retain
3. Offer student loan
support

31. #BHatWORK
ENGAGEMENTTHROUGH
LEARNING
§ For upskilling: drive participants to specific job-related
programs
§ For retaining: allow a wide range of coursework
© 2016 BRIGHT HORIZONS FAMILY SOLUTIONS LLC

32. #BHatWORK
RECOGNIZE & RETAIN
© 2016 BRIGHT HORIZONS FAMILY SOLUTIONS LLC
§ Publicly celebrate employee achievements
§ Promote the value of tuition assistance
§ Set up policies that encourage retention

33. #BHatWORK
INCORPORATE
STUDENT LOANS
© 2016 BRIGHT HORIZONS FAMILY SOLUTIONS LLC
Loan debt is a top concern:
66% of today’s employees under the age of 40 have loan debt.
70% of new college grads average $30k in student debt.
73% have PUT OFF saving for retirement or other investments
50% of Millennials expect their employer to help fund future education

34. #BHatWORK
CONCLUSION

35. #BHatWORK
TAKEAWAYS
© 2016 BRIGHT HORIZONS FAMILY SOLUTIONS LLC
§ Take advantage of what
you have
§ Integrate your
learning programs
§ Align education with
your talent goals

36. #BHatWORK#BHatWORK
What’s more important to
your employees – working in
their dream job, or for their
dream company?
Join your HR, benefits, and L&D
peers to discuss the shifting
talent landscape and how to
remain an employer of choice.
BRIGHTHORIZONS.COM/MIAMI2016
APRIL 12-15, 2016
Eden Roc Hotel l Miami, FL
© 2016 BRIGHT HORIZONS FAMILY SOLUTIONS LLC

37. #BHatWORK
edassist.com
© 2016 BRIGHT HORIZONS FAMILY SOLUTIONS LLC

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