SlideShare ist ein Scribd-Unternehmen logo
1 von 10
Downloaden Sie, um offline zu lesen
By: Andrew Hughes
Company Overview
• World’s largest multichannel video game retailer
• GameStop’s retail network and family of brands
  include 6,650 company-operated stores
• Ranked #273 on Fortune 500
• Currently in 15 countries worldwide and online
• Other brands include:
   – www.kongregate.com, a leading browser-based game site
   – Game Informer Magazine, a leading multi-platform video
     game publication
   – Spawn Labs, a streaming technology company
   – www.gamestop.com/PC, a digital PC game distributer
Target Audience
• Average age of gamers today is 13 years old
• 25% of Americans over the age of 50 play on a
  daily basis
• Traditionally a male dominated market
• Young children are spending less time with
  traditional toys and games
• In 2009 40% of video game users were female
  – Mainly arcade games on mobile devices
Key Performance Indicators
• KPIs are important for continually optimizing
  results
• Three Important factors; behavior, engagement
  and income
• Measureable web traffic indicators:
  –   Traffic sources
  –   Clicks
  –   Page views/unique page views
  –   Time on site
  –   Goals
  –   Completion/conversion
Key Performance Indicators cont.
• Social media:
  – Facebook
     • Likes, active users, comments, and shares
  – Twitter
     • Followers, following, re-tweets, mentions, and reach
  – Other sites such as YouTube and Flickr
• All of the above methods can be utilized to
  measure how much exposure GameStop is
  gaining through digital media.
BIG IDEA
• Instant informative updates, industry news and
  up-coming title release news will keep the
  consumer synced with their favorite products
• Members will create an online user profile where
  they can build there library of currently owned or
  future games
• Profiles will be used as a “genius” tool to send
  users related material on their games or newly
  released information on games or hardware of
  interest
BIG IDEA cont.
• Competitors do not provide a relationship
  based system:
  – IGN, Game Trailers, Gamespot and Gamenews HQ
• GameStop’s system learns your gaming habits
  based on your library, pre-orders and content
  searches to optimize your gaming experience
  with relevant information, updates and
  suggestions
Tools & Tactics
• Mobile application will sync online user profile
  to any device providing:
  – News/articles
  – Trailers
  – Photos
  – Release countdowns
• Email blasts with offers/specials on related
  content
Budget
• Six phases:
  – Project Overview 10 hours
  – Strategy 40 hours
  – Planning 50 hours
  – Implementation 90 hours
  – Execution 70 hours
  – Reporting 90 hours

  Total 350 hours x Current rate $250/hr = $87,500
Summary
• For GameStop it is important to enhance the
  experience of purchasing a game beyond normal
  standards with loyal customers who will
  appreciate a service that gives back to them. By
  expanding their reach and awareness GameStop
  will be able to attract potential customers
  through loyalty programs and informative
  publications. With the price of games rising it is
  crucial for consumers to make the right decision
  when making a purchase. GameStop promises to
  help every gamer make the right choice every
  time.

Weitere ähnliche Inhalte

Was ist angesagt?

Mistakes Brands Make While Selecting the Influencers
Mistakes Brands Make While Selecting the InfluencersMistakes Brands Make While Selecting the Influencers
Mistakes Brands Make While Selecting the InfluencersSpreadd
 
Valpak Marketing Solutions
Valpak Marketing SolutionsValpak Marketing Solutions
Valpak Marketing SolutionsJamie Crum
 
The Almighty Local Dollar — Michele Slack
The Almighty Local Dollar — Michele SlackThe Almighty Local Dollar — Michele Slack
The Almighty Local Dollar — Michele Slackadtech_fan
 
Trpz intro deck 11.11.16 for slideshare
Trpz intro deck 11.11.16 for slideshareTrpz intro deck 11.11.16 for slideshare
Trpz intro deck 11.11.16 for slideshareDeb Currier Smith
 
How can ad formats and technology resolve the creative limitations for brands...
How can ad formats and technology resolve the creative limitations for brands...How can ad formats and technology resolve the creative limitations for brands...
How can ad formats and technology resolve the creative limitations for brands...Digiday
 
Famous user-generated content marketing campaign - JustKapture Innovations
Famous user-generated content marketing campaign - JustKapture InnovationsFamous user-generated content marketing campaign - JustKapture Innovations
Famous user-generated content marketing campaign - JustKapture InnovationsManish Agarwal
 
Digiday Publishing Summit Europe: See Beyond Views
Digiday Publishing Summit Europe: See Beyond ViewsDigiday Publishing Summit Europe: See Beyond Views
Digiday Publishing Summit Europe: See Beyond ViewsDigiday
 
Fastforward.ai intro dec2021
Fastforward.ai intro dec2021Fastforward.ai intro dec2021
Fastforward.ai intro dec2021JariHeinonen6
 
Master the Art of Visual Marketing with Customer Photos
Master the Art of Visual Marketing with Customer PhotosMaster the Art of Visual Marketing with Customer Photos
Master the Art of Visual Marketing with Customer PhotosYotpo
 
Content to Conversion, Digiday Brand Summit, April 2017
Content to Conversion, Digiday Brand Summit, April 2017Content to Conversion, Digiday Brand Summit, April 2017
Content to Conversion, Digiday Brand Summit, April 2017Digiday
 
Visa, Digital Marketing Strategy
Visa, Digital Marketing Strategy Visa, Digital Marketing Strategy
Visa, Digital Marketing Strategy Bridget Benner
 
Data driven automated actions AI and machine learning
Data driven automated actions AI and machine learningData driven automated actions AI and machine learning
Data driven automated actions AI and machine learningGameCamp
 
Programmatic: The Glue That Binds Data and Creative
Programmatic: The Glue That Binds Data and CreativeProgrammatic: The Glue That Binds Data and Creative
Programmatic: The Glue That Binds Data and CreativeBeeby Clark+Meyler
 
The Tomorrow Lab Presents - Micro Moments
The Tomorrow Lab Presents - Micro MomentsThe Tomorrow Lab Presents - Micro Moments
The Tomorrow Lab Presents - Micro MomentsThe Tomorrow Lab
 
Target presentation
Target presentationTarget presentation
Target presentationToria Graham
 
Online Advertising: Using Data to Drive Conversions for National Art Marketin...
Online Advertising: Using Data to Drive Conversions for National Art Marketin...Online Advertising: Using Data to Drive Conversions for National Art Marketin...
Online Advertising: Using Data to Drive Conversions for National Art Marketin...Erik Gensler
 

Was ist angesagt? (20)

Mistakes Brands Make While Selecting the Influencers
Mistakes Brands Make While Selecting the InfluencersMistakes Brands Make While Selecting the Influencers
Mistakes Brands Make While Selecting the Influencers
 
9minutes app pitch
9minutes app pitch9minutes app pitch
9minutes app pitch
 
Valpak Marketing Solutions
Valpak Marketing SolutionsValpak Marketing Solutions
Valpak Marketing Solutions
 
The Almighty Local Dollar — Michele Slack
The Almighty Local Dollar — Michele SlackThe Almighty Local Dollar — Michele Slack
The Almighty Local Dollar — Michele Slack
 
Trpz intro deck 11.11.16 for slideshare
Trpz intro deck 11.11.16 for slideshareTrpz intro deck 11.11.16 for slideshare
Trpz intro deck 11.11.16 for slideshare
 
How can ad formats and technology resolve the creative limitations for brands...
How can ad formats and technology resolve the creative limitations for brands...How can ad formats and technology resolve the creative limitations for brands...
How can ad formats and technology resolve the creative limitations for brands...
 
Famous user-generated content marketing campaign - JustKapture Innovations
Famous user-generated content marketing campaign - JustKapture InnovationsFamous user-generated content marketing campaign - JustKapture Innovations
Famous user-generated content marketing campaign - JustKapture Innovations
 
Digiday Publishing Summit Europe: See Beyond Views
Digiday Publishing Summit Europe: See Beyond ViewsDigiday Publishing Summit Europe: See Beyond Views
Digiday Publishing Summit Europe: See Beyond Views
 
Fastforward.ai intro dec2021
Fastforward.ai intro dec2021Fastforward.ai intro dec2021
Fastforward.ai intro dec2021
 
Master the Art of Visual Marketing with Customer Photos
Master the Art of Visual Marketing with Customer PhotosMaster the Art of Visual Marketing with Customer Photos
Master the Art of Visual Marketing with Customer Photos
 
Presentation 2016
Presentation 2016Presentation 2016
Presentation 2016
 
Content to Conversion, Digiday Brand Summit, April 2017
Content to Conversion, Digiday Brand Summit, April 2017Content to Conversion, Digiday Brand Summit, April 2017
Content to Conversion, Digiday Brand Summit, April 2017
 
Visa, Digital Marketing Strategy
Visa, Digital Marketing Strategy Visa, Digital Marketing Strategy
Visa, Digital Marketing Strategy
 
Data driven automated actions AI and machine learning
Data driven automated actions AI and machine learningData driven automated actions AI and machine learning
Data driven automated actions AI and machine learning
 
Programmatic: The Glue That Binds Data and Creative
Programmatic: The Glue That Binds Data and CreativeProgrammatic: The Glue That Binds Data and Creative
Programmatic: The Glue That Binds Data and Creative
 
Marc
MarcMarc
Marc
 
The Tomorrow Lab Presents - Micro Moments
The Tomorrow Lab Presents - Micro MomentsThe Tomorrow Lab Presents - Micro Moments
The Tomorrow Lab Presents - Micro Moments
 
Target presentation
Target presentationTarget presentation
Target presentation
 
Greg Ivanov, Google
Greg Ivanov, GoogleGreg Ivanov, Google
Greg Ivanov, Google
 
Online Advertising: Using Data to Drive Conversions for National Art Marketin...
Online Advertising: Using Data to Drive Conversions for National Art Marketin...Online Advertising: Using Data to Drive Conversions for National Art Marketin...
Online Advertising: Using Data to Drive Conversions for National Art Marketin...
 

Andere mochten auch

Adv 420 final presentation game stop
Adv 420 final presentation game stopAdv 420 final presentation game stop
Adv 420 final presentation game stopJonBob42
 
Geek squad (completed)
Geek squad (completed)Geek squad (completed)
Geek squad (completed)lolipopicock
 
Lista 650 największych zakładów mięsnych w Polsce - zajawka
 Lista 650 największych zakładów mięsnych w Polsce - zajawka Lista 650 największych zakładów mięsnych w Polsce - zajawka
Lista 650 największych zakładów mięsnych w Polsce - zajawkaGrupa PTWP S.A.
 
SEO: Getting Personal
SEO: Getting PersonalSEO: Getting Personal
SEO: Getting PersonalKirsty Hulse
 
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika AldabaLightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldabaux singapore
 

Andere mochten auch (6)

Adv 420 final presentation game stop
Adv 420 final presentation game stopAdv 420 final presentation game stop
Adv 420 final presentation game stop
 
Geek squad (completed)
Geek squad (completed)Geek squad (completed)
Geek squad (completed)
 
Lista 650 największych zakładów mięsnych w Polsce - zajawka
 Lista 650 największych zakładów mięsnych w Polsce - zajawka Lista 650 największych zakładów mięsnych w Polsce - zajawka
Lista 650 największych zakładów mięsnych w Polsce - zajawka
 
SEO: Getting Personal
SEO: Getting PersonalSEO: Getting Personal
SEO: Getting Personal
 
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika AldabaLightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
 
Succession “Losers”: What Happens to Executives Passed Over for the CEO Job?
Succession “Losers”: What Happens to Executives Passed Over for the CEO Job? Succession “Losers”: What Happens to Executives Passed Over for the CEO Job?
Succession “Losers”: What Happens to Executives Passed Over for the CEO Job?
 

Ähnlich wie GameStop Campaign

Big Data in Mobile Gaming - Eric Seufert presentation from IGExpo Feb 1 2013
Big Data in Mobile Gaming - Eric Seufert presentation from IGExpo Feb 1 2013Big Data in Mobile Gaming - Eric Seufert presentation from IGExpo Feb 1 2013
Big Data in Mobile Gaming - Eric Seufert presentation from IGExpo Feb 1 2013Eric Seufert
 
Fiksu presentation at Mobile Gaming & Gambling Summit: Top Tips to Identify H...
Fiksu presentation at Mobile Gaming & Gambling Summit: Top Tips to Identify H...Fiksu presentation at Mobile Gaming & Gambling Summit: Top Tips to Identify H...
Fiksu presentation at Mobile Gaming & Gambling Summit: Top Tips to Identify H...Fiksu
 
Digiday Publishing Summit Europe: Data Driven Engagement
Digiday Publishing Summit Europe: Data Driven EngagementDigiday Publishing Summit Europe: Data Driven Engagement
Digiday Publishing Summit Europe: Data Driven EngagementDigiday
 
Khelodesi - Mobile app
Khelodesi - Mobile appKhelodesi - Mobile app
Khelodesi - Mobile appPranav Kumar
 
Skill Pod Media Presentation Overview
Skill Pod Media Presentation OverviewSkill Pod Media Presentation Overview
Skill Pod Media Presentation OverviewGameZBoost
 
GIAF USA: Summer 2015
GIAF USA: Summer 2015GIAF USA: Summer 2015
GIAF USA: Summer 2015deltaDNA
 
PlaynBrag - YeboBrag Free To Play Version - Pitch.pptx
PlaynBrag - YeboBrag Free To Play Version - Pitch.pptxPlaynBrag - YeboBrag Free To Play Version - Pitch.pptx
PlaynBrag - YeboBrag Free To Play Version - Pitch.pptxOisin Walsh
 
PlaynBrag - YeboBrag Free To Play Version - Pitch.pptx
PlaynBrag - YeboBrag Free To Play Version - Pitch.pptxPlaynBrag - YeboBrag Free To Play Version - Pitch.pptx
PlaynBrag - YeboBrag Free To Play Version - Pitch.pptxOisin Walsh
 
App Marketing für Mobile Publisher - Vortrag KMM Hamburg 2021 - Sven Juergens
App Marketing für Mobile Publisher - Vortrag KMM Hamburg 2021 - Sven JuergensApp Marketing für Mobile Publisher - Vortrag KMM Hamburg 2021 - Sven Juergens
App Marketing für Mobile Publisher - Vortrag KMM Hamburg 2021 - Sven JuergensSven Jürgens
 
SkillPod Media Casual Games Platform Overview
SkillPod Media Casual Games Platform OverviewSkillPod Media Casual Games Platform Overview
SkillPod Media Casual Games Platform OverviewGameZBoost
 
SkillPod Media Casual Games Platform Overview
SkillPod Media Casual Games Platform OverviewSkillPod Media Casual Games Platform Overview
SkillPod Media Casual Games Platform OverviewGameZBoost
 
Prosharer presentation
Prosharer presentationProsharer presentation
Prosharer presentationprosharer
 
Intro to liveops
Intro to liveopsIntro to liveops
Intro to liveopsCrystin Cox
 
Game Industry. First approach to the departments of a video games studio
Game Industry. First approach to the departments of a video games studioGame Industry. First approach to the departments of a video games studio
Game Industry. First approach to the departments of a video games studioJuan Gabriel Gomila Salas
 
GameZBoost White Label Gaming Platform
GameZBoost White Label Gaming PlatformGameZBoost White Label Gaming Platform
GameZBoost White Label Gaming PlatformGameZBoost
 
Looking for a responsive white label gaming platform?
Looking for a responsive white label gaming platform?Looking for a responsive white label gaming platform?
Looking for a responsive white label gaming platform?GameZBoost
 

Ähnlich wie GameStop Campaign (20)

Big Data in Mobile Gaming - Eric Seufert presentation from IGExpo Feb 1 2013
Big Data in Mobile Gaming - Eric Seufert presentation from IGExpo Feb 1 2013Big Data in Mobile Gaming - Eric Seufert presentation from IGExpo Feb 1 2013
Big Data in Mobile Gaming - Eric Seufert presentation from IGExpo Feb 1 2013
 
Fiksu presentation at Mobile Gaming & Gambling Summit: Top Tips to Identify H...
Fiksu presentation at Mobile Gaming & Gambling Summit: Top Tips to Identify H...Fiksu presentation at Mobile Gaming & Gambling Summit: Top Tips to Identify H...
Fiksu presentation at Mobile Gaming & Gambling Summit: Top Tips to Identify H...
 
Digiday Publishing Summit Europe: Data Driven Engagement
Digiday Publishing Summit Europe: Data Driven EngagementDigiday Publishing Summit Europe: Data Driven Engagement
Digiday Publishing Summit Europe: Data Driven Engagement
 
Game stop
Game stopGame stop
Game stop
 
Khelodesi - Mobile app
Khelodesi - Mobile appKhelodesi - Mobile app
Khelodesi - Mobile app
 
Skill Pod Media Presentation Overview
Skill Pod Media Presentation OverviewSkill Pod Media Presentation Overview
Skill Pod Media Presentation Overview
 
GIAF USA: Summer 2015
GIAF USA: Summer 2015GIAF USA: Summer 2015
GIAF USA: Summer 2015
 
PlaynBrag - YeboBrag Free To Play Version - Pitch.pptx
PlaynBrag - YeboBrag Free To Play Version - Pitch.pptxPlaynBrag - YeboBrag Free To Play Version - Pitch.pptx
PlaynBrag - YeboBrag Free To Play Version - Pitch.pptx
 
PlaynBrag - YeboBrag Free To Play Version - Pitch.pptx
PlaynBrag - YeboBrag Free To Play Version - Pitch.pptxPlaynBrag - YeboBrag Free To Play Version - Pitch.pptx
PlaynBrag - YeboBrag Free To Play Version - Pitch.pptx
 
App Marketing für Mobile Publisher - Vortrag KMM Hamburg 2021 - Sven Juergens
App Marketing für Mobile Publisher - Vortrag KMM Hamburg 2021 - Sven JuergensApp Marketing für Mobile Publisher - Vortrag KMM Hamburg 2021 - Sven Juergens
App Marketing für Mobile Publisher - Vortrag KMM Hamburg 2021 - Sven Juergens
 
SkillPod Media Casual Games Platform Overview
SkillPod Media Casual Games Platform OverviewSkillPod Media Casual Games Platform Overview
SkillPod Media Casual Games Platform Overview
 
SkillPod Media Casual Games Platform Overview
SkillPod Media Casual Games Platform OverviewSkillPod Media Casual Games Platform Overview
SkillPod Media Casual Games Platform Overview
 
Social media for sporting events
Social media for sporting eventsSocial media for sporting events
Social media for sporting events
 
Marketing Games in 2016
Marketing Games in 2016Marketing Games in 2016
Marketing Games in 2016
 
marketing plsn
marketing plsnmarketing plsn
marketing plsn
 
Prosharer presentation
Prosharer presentationProsharer presentation
Prosharer presentation
 
Intro to liveops
Intro to liveopsIntro to liveops
Intro to liveops
 
Game Industry. First approach to the departments of a video games studio
Game Industry. First approach to the departments of a video games studioGame Industry. First approach to the departments of a video games studio
Game Industry. First approach to the departments of a video games studio
 
GameZBoost White Label Gaming Platform
GameZBoost White Label Gaming PlatformGameZBoost White Label Gaming Platform
GameZBoost White Label Gaming Platform
 
Looking for a responsive white label gaming platform?
Looking for a responsive white label gaming platform?Looking for a responsive white label gaming platform?
Looking for a responsive white label gaming platform?
 

GameStop Campaign

  • 2. Company Overview • World’s largest multichannel video game retailer • GameStop’s retail network and family of brands include 6,650 company-operated stores • Ranked #273 on Fortune 500 • Currently in 15 countries worldwide and online • Other brands include: – www.kongregate.com, a leading browser-based game site – Game Informer Magazine, a leading multi-platform video game publication – Spawn Labs, a streaming technology company – www.gamestop.com/PC, a digital PC game distributer
  • 3. Target Audience • Average age of gamers today is 13 years old • 25% of Americans over the age of 50 play on a daily basis • Traditionally a male dominated market • Young children are spending less time with traditional toys and games • In 2009 40% of video game users were female – Mainly arcade games on mobile devices
  • 4. Key Performance Indicators • KPIs are important for continually optimizing results • Three Important factors; behavior, engagement and income • Measureable web traffic indicators: – Traffic sources – Clicks – Page views/unique page views – Time on site – Goals – Completion/conversion
  • 5. Key Performance Indicators cont. • Social media: – Facebook • Likes, active users, comments, and shares – Twitter • Followers, following, re-tweets, mentions, and reach – Other sites such as YouTube and Flickr • All of the above methods can be utilized to measure how much exposure GameStop is gaining through digital media.
  • 6. BIG IDEA • Instant informative updates, industry news and up-coming title release news will keep the consumer synced with their favorite products • Members will create an online user profile where they can build there library of currently owned or future games • Profiles will be used as a “genius” tool to send users related material on their games or newly released information on games or hardware of interest
  • 7. BIG IDEA cont. • Competitors do not provide a relationship based system: – IGN, Game Trailers, Gamespot and Gamenews HQ • GameStop’s system learns your gaming habits based on your library, pre-orders and content searches to optimize your gaming experience with relevant information, updates and suggestions
  • 8. Tools & Tactics • Mobile application will sync online user profile to any device providing: – News/articles – Trailers – Photos – Release countdowns • Email blasts with offers/specials on related content
  • 9. Budget • Six phases: – Project Overview 10 hours – Strategy 40 hours – Planning 50 hours – Implementation 90 hours – Execution 70 hours – Reporting 90 hours Total 350 hours x Current rate $250/hr = $87,500
  • 10. Summary • For GameStop it is important to enhance the experience of purchasing a game beyond normal standards with loyal customers who will appreciate a service that gives back to them. By expanding their reach and awareness GameStop will be able to attract potential customers through loyalty programs and informative publications. With the price of games rising it is crucial for consumers to make the right decision when making a purchase. GameStop promises to help every gamer make the right choice every time.