Juicy titles do not lose readers

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The influence of titles in increasing the number of views of presentations is discussed. Initial finding show that influential titles bring more views

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Juicy titles do not lose readers Ali Anani, PhD

Juicy Titles to Win Hearts Which of the following titles are heart-winners?

Titles are Attractants Emotional titles do not lose readers Moving titles do not lose readers Emotional titles are inviting Catch readers with catchy titles

Titles are Attractants- 2 Magnetic titles to attract readers Magnetic titles to attract readers' hearts Juicy titles to win hearts heartfelt titles to win hearts

Titles are Attractants- 3 Losing titles to win hearts Pulling titles to push readership poverty Soft titles for hard hearts Thawing titles freezing readers' eyes

Titles are Attractants- 4 Emotional titles do not lose readers Juicy titles do not lose readers Juicy titles to win hearts

Which Title Captured Your Attention? Some of the titles carried different themes Opposite themes- soft and hard, pull and push, lose-win and so on A combination of subtle word differences such as catch-catchy were tested

Titles Evaluation One way of testing the impacts of these titles was to seek the average evaluation of panelists. A second way was to use the fantastic website “The Free Headline Analyzer”, which evaluates headlines for their motivational values.

Titles Evaluation- 2 The agreement between the panelists’ opinions and the Headline Analyzer was startling. The average score of the panelists is given in the next slide

Titles Evaluation- 3 The agreement between the panelists’ opinions and the Headline Analyzer was startling. The average score of the panelists on a selected sample is shown on the next slide

Juicy Titles Do Not Lose Readers The panelists gave this title the highest score In conformity, The Headline Analyzer gave it the rare score of 100!! I decided then this presentation to have this title

A Step Forward How about the titles I published on slideshare Is there a relationship between views, number of comments, downloads and the latter two percentages with the score of the title? To increase the sample I added the four presentation published by SheereenIzzat on slideshare

Use of NeuroXLClusterizerSoftware for Classification In line with my previous presentations, NeuroXLClusterizer was used for classification of the excel sheet.

Classification into Two Clusters The cluster weights are as is shown in the figure to the right

Classification into Two Clusters- 2 The clusters grouping are

Classification into Two Clusters- 3 The presentations with higher score attracted more views

Classification into Two Clusters- 5 In contrast, ratios of downloads and comments are not positively correlated with the score of the title

Other Factors Titles may bring more views The content of the presentation, date of publication, reason for interest in the subject presentation are among other factors that influence downloading and commenting

Conclusion The title of this presentation scored exceptionally high. It shall be interesting to see how many views it attracts

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Juicy titles do not lose readers

1. Juicy titles do not lose readers Ali Anani, PhD

2. Juicy Titles to Win Hearts Which of the following titles are heart-winners?

3. Titles are Attractants Emotional titles do not lose readers Moving titles do not lose readers Emotional titles are inviting Catch readers with catchy titles

4. Titles are Attractants- 2 Magnetic titles to attract readers Magnetic titles to attract readers' hearts Juicy titles to win hearts heartfelt titles to win hearts

5. Titles are Attractants- 3 Losing titles to win hearts Pulling titles to push readership poverty Soft titles for hard hearts Thawing titles freezing readers' eyes

6. Titles are Attractants- 4 Emotional titles do not lose readers Juicy titles do not lose readers Juicy titles to win hearts

7. Which Title Captured Your Attention? Some of the titles carried different themes Opposite themes- soft and hard, pull and push, lose-win and so on A combination of subtle word differences such as catch-catchy were tested

8. Titles Evaluation One way of testing the impacts of these titles was to seek the average evaluation of panelists. A second way was to use the fantastic website “The Free Headline Analyzer”, which evaluates headlines for their motivational values.

9. Titles Evaluation- 2 The agreement between the panelists’ opinions and the Headline Analyzer was startling. The average score of the panelists is given in the next slide

10. Titles Evaluation- 3 The agreement between the panelists’ opinions and the Headline Analyzer was startling. The average score of the panelists on a selected sample is shown on the next slide

11. The Winning Title

12. Juicy Titles Do Not Lose Readers The panelists gave this title the highest score In conformity, The Headline Analyzer gave it the rare score of 100!! I decided then this presentation to have this title

13. A Step Forward How about the titles I published on slideshare Is there a relationship between views, number of comments, downloads and the latter two percentages with the score of the title? To increase the sample I added the four presentation published by SheereenIzzat on slideshare

14. Summary of the Published Presentations

15. Use of NeuroXLClusterizerSoftware for Classification In line with my previous presentations, NeuroXLClusterizer was used for classification of the excel sheet.

16. Classification into Two Clusters The cluster weights are as is shown in the figure to the right

17. Classification into Two Clusters- 2 The clusters grouping are

18. Classification into Two Clusters- 3 The presentations with higher score attracted more views

19. Classification into Two Clusters- 5 In contrast, ratios of downloads and comments are not positively correlated with the score of the title

20. Three Clusters Behave Similarly

21. Other Factors Titles may bring more views The content of the presentation, date of publication, reason for interest in the subject presentation are among other factors that influence downloading and commenting

22. Conclusion The title of this presentation scored exceptionally high. It shall be interesting to see how many views it attracts

Juicy titles do not lose readers

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