How to demo and ppc launch
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This document discusses how to demo HubShout's dashboard and launch a PPC campaign for a new client. It recommends demoing the dashboard to build trust and show capabilities. For PPC launches, it suggests starting with 10 keywords and text ads to generate immediate traffic while understanding performance. The process involves an analyst reviewing the site and keywords, building the initial campaign, setting geo-targeting and bids, and integrating data into HubShout's dashboard. It also describes a contest to save on bills by adding social media monitoring for clients.
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How to demo and ppc launch
- 1. How to Demo & PPC Launch March 18, 2011
- 2. Dashboard Demo • Why – An important part of differentiating you against other online marketing agencies – Builds trust with your prospective clients – Demonstrates depth of services • When – Use to build engagement with prospects – Follow-up with screenshots in proposal – Tracking only can be used with other services
- 3. DEMO
- 4. PPC Launch • Why – Immediate traffic to client’s website – Results can be used to understand performance and results on target keywords – More shelf-space on search results screens • HubShout credentials – Google Certified Partner – Managing over $200k in monthly spend
- 5. Our Process 1. Analyst reviews current website and selected SEO terms 2. Analyst builds campaign with one 10 keywords and one text ad. Local and mobile ads will be included. 3. Set geo-targeting around service area 4. Turn off content network and set bids for target budget 5. Set feeds to import data into HubShout dashboard
- 6. Social Media – The Contest! Save $150 on your May HubShout bill
- 7. The Rules • Add 3 or more clients to social media monitoring. • Set up social media feed and social media alert for each. Receive a $150 discount on your May HubShout bill If you have fewer than 3 clients, receive a $50 discount for each client you add to social media monitoring/social media alerts. Each social media monitoring/alert that you set up must have one end user that is your client. You cannot be the end user.