6 Trends from CES Asia 2016 by @hubinstitute

TOP 6 TRENDS
AT CES ASIA 2016
@ Shanghai
11th, 12th, 13th of May

INTRODUCTION
What is CES ASIA ?
CES ASIA’s Key figures
FrenchTech Power
Top 6 trends of CES ASIA 2016

Trends Analysis of CES ASIA 2016 in ShanghaiHUB REPORT3
CES ASIA 2016
The 2nd edition of the Consumer Electronic Show in Shanghai
Owned and produced by the Consumer Technology
Association (CTA)TM and co-produced by Intex
Shanghai, CES Asia is the premier event for the consumer
technology industry, showcasing the full breadth and depth
of the innovation value-chain in the Asian marketplace. Key
global businesses come to this new event to grow and
reinforce their brand by showcasing the latest products and
technologies to consumer tech industry executives, foreign
buyers, international media and a limited number of
consumers from China. Attendees have exclusive access
to some of the largest brands from China and around the
world, while celebrating the innovation that defines the
consumer technology sector.

CES ASIA 2016 - KEY FIGURES
A growing event about innovation & technology
4 Trends Analysis of CES ASIA 2016 in ShanghaiHUB REPORT
375
GLOBAL
COMPANIES
VS 200 LAST
YEAR
16,000
SQUARE
METERS
About
32,000
ATTENDEES
+11% vs last year
It may be noted that it still remains a
China-Centric event this year but let’s give
the time to this young event to amplify in Asia

GARY SHAPIRO
President and CEO, Consumer Technology
Association, during the show’s welcome address.
“Led by China - with a $266 billion consumer tech
market in 2015 that is expected to grow another 3
percent this year - the Asian market is one of the
fastest growing markets on the planet, and we’re
here to bring the global consumer tech
ecosystem together in Asia”

FRENCH TECH POWER
A powerful community in Shanghai
17 French startups at CES ASIA
2016
170 members of the French Tech
in Shanghai
450 people connected on the very
dynamic WeChat Group

FRENCH TECH POWER
17 French startups at CES Asia 2016

TOP 6 TRENDS 
OF CES ASIA 2016
1
2
3
MOBILITY & IoT
VR + AR
4
CONNECTED
TRANSPORTS
3D PRINTING
6ROBOTS & AI
5
DRONES

MOBILITY  
& INTERNET OF
THINGS
1

DR. HANNU VERKASALO
MOBILE EXPERT
« The timing of the Internet growth in China
combined with mobile-centric innovations in
devices and apps, and the fact that Chinese
culture has favored mobile devices as the de
facto way to access the Internet there
today. »

MOBILITY IN CHINA
China is the world’s largest smartphone market
30%
of worldwide
smartphones
sales
72%
of online users own a
smartphone
92%
of online users
own a smartphone
(600M people)
*iResearch Consulting

CONNECTED SHOPPING EXPERIENCE
With VirtuaFit, try a whole clothes collection in one minute
VirtuaFit technology can be found in a fitting room, a giant screen or a kiosk,
in a corner of a shop. The experience: height and weight are automatically
detected, customer precises his body morphology, any selected clothes can
be purchased at the perfect size, clothes combinaison suggestions are
offered, all products can be tried and purchased from a mobile device

WEARABLES
Totwoo, one of the world's leading smart jewelry brand
TOTWOO
JEWELLRY
Totwoo provides "invisible care" that enables its wearer to stay healthy and
stay connected with style. By simply tapping or shaking the jewelry, you can
receive some notifications, connect with people and express your emotions.
For example, it can automatically calculate your daily walk and consumed
calories. Once your target is achieved, it will congratulate you.

WEARABLES
Smart shoes
LENOVO
F2
Lenovo’s smart shoe, appearing in the Intel booth, uses Intel’s Curie module,
which incorporates a system on a chip (SoC), sensors, and Bluetooth LE
technology. Lenovo demonstrated how a person wearing a pair can control the
movement of a videogame character by walking in place or gesturing with their
feet. The shoes can also be used to control smart lights.

GEOFENCING THROUGH WECHAT
From Beacon to « Weacon »
PHOCEIS
Phoceis has deployed since early 2016, more than 1,000 beacons in the
two international airports in Shanghai in partnership with JCDecaux .
These small wireless tags, connected to smartphones via Bluetooth, are
fixed on billboards . Passersby can, through the Chinese app WeChat,
connect to the panel with their mobile, to participate in a contest or enjoy
a marketing operation.

GEOFENCING THROUGH WECHAT
Vision, a CRM Platform linked with WeChat
PHOCEIS
Phoceis has also developed Vision, a marketing platform that
enables to configure the beacons and campaigns, establishing a link
between the digital world and the physical one. Once a customer
agreed to receive notifications, you can know when He is instore,
what is his profile and purchase history in order to offer him the right
offer.

SMART HOME
Niu the button that makes your home smart
NIU BY
NODON
NIU by Nodon is a smartphone Bluetooth connected button. It facilitates
interaction through a simple interface between users and applications to
optimize the use of the connected home. It is possible to customize and
imagine multitude of interactions between the button and applications. NIU is
also compatible with IFTTT so it works with devices like Nest , Philips HUE ,

SMART HOME
Heatzy, connecting your radiator from your smartphone
HEATZY
Heatzy is a simple solution that immediately makes your radiators
become smart. You can connect them and control them easily from your
smartphone. Take control of the temperature of your home wherever
you are. Save money by optimizing your energy consumption.

NEW SENSORS CAPACITIES
Curie sensor technology will change sports
INTEL &
SPORTS
The snowboarders can now attach a little box on the top of their snowboards. It
will have an Intel Curie module with GPS, accelerometers, and other sensors.
It lets TV viewers see real-time motion data such as speed, G forces on
landing, number of spins, speed, and the height of jumps. Snowboarders will
be able to view the statistics on their smartphones after completing a run.

THE FUTURE OF IoT WILL BE…
With IPV6 standard
NORDIC
According to Nordic, IPV6 adoption is a matter of time. IPv6 offers a
highly scalable address scheme. The primary function of IPv6 is to allow
for more unique TCP/IP address identifiers to be created. Furthermore it
can support all technologies (Wifi, bluetooth..). It is why IPv6 is such an
important innovation for the Internet of Things (IoT).

AUGMENTED REALITY (AR)  
+ VIRTUAL REALITY (VR)
2

AUGMENTED REALITY (AR) + VIRTUAL REALITY (VR)
= MEDIATED REALITY
THE MEDIATED
REALITY BY
VISIONERTECH
What is Mediated Reality ? According to Visionertech, the
Mediated Reality is a combinaison between Virtual Reality and
Augmented Reality. Thanks to a camera that can be activated
during the experience you integrate reality into the virtual world.
AR VR MR

AUGMENTED REALITY (AR) + VIRTUAL REALITY (VR)
Welcome to the virtual world with your hands

MORE & MORE SOPHISTICATED VR
VIRTUAL REALITY + AI by Isobar (Dentsu Aegis Network)
BVRAIN
BY ISOBAR
BVRAIN are the world’s first VR goggles that customises games based on human brain
activities. After a short scanning process, users are able to see a real-time abstraction of
their brain in compelling and interactive 3D visuals. The system outputs emotional values
based on the user’s brain activity. These values are also mapped onto the corresponding
areas of the brain. Brain adaptive games and content. In a coin collecting VR game, users
are able to see obstacles based on their brain activity.

MORE & MORE SOPHISTICATED VR
When VR uses 4K
PIMAX
4K VR
Pimax is equipped with 4K VR resolution, a double
gyroscope, view Angle 1 delay control in 18ms, 10 degrees,
53mm double aspherical lenses, 220g weight.

VIRTUAL REALITY
Domino, a successful French gaming VR experience
VIRTUOS
Virtuos is the genius of the French 3D "made in China". Virtuos shows
off Domino, the VR game that enables gamers to walk in a virtual world
and create dominos constructions by placing them manually. The
player is immersed in a very creative world. The game content will be
generated by users and be shareable on social networks.

AUGMENTED REALITY
Google’s Glass goes industrial
TOP
SMART
Jor Jin presented its smart glasses and headgear designed for industrial
applications, such as police, military, manufacturing and even medecine.
In addition to a camera and optical display, they can feature touch
control, night vision and a distance sensor that automatically turns the
device on when worn.

ROBOTS & AI
Cowa Robot: the world’s first robotic suitcase
COWA
ROBOT
This travel luggage automatically follows after you, via a Cowa Robot
tracking bracelet that you wear. It auto-locks via the wristband tracker,
there's a warning alarm if you wander more than 1.5m apart and it can
track and find you within 50m if the both of you get separated. Available
in June for US$650 in China

ROBOTS & AI
PLEN2, one of the first printable open-source humanoid
PLEN2
PLEN2 is a robot kit consisting control boards, servomotors
and accessories that you can put together yourself. You do
not need any technical knowledge and special tools. What
you need to build this robot is just a screwdriver.

ROBOTS & AI
The robot that serves you an americano coffee
BUBBLE
LAB
A fully functional barman who knows where everything is, and
picks depending on what the customer asks. And after
finishing even clean the table the robot detects various
splashes, taking a sponge, and dry until everything is spotless

ROBOTS & AI
iPal have been designed to educate Chinese children
AVATAR’s
MIND
iPal has been designed to be a companion robot for Chinese children 4 to
8 years , most of which are unique children. It is shaped like a child and
moves like a child. A tablet is in its chest runs Android applications,
enables video chatting, etc. Via numerous application iPal is presented as
a new teacher for kids.

DRONES
Drones are becoming more than photography… a new way of interaction
PRODRONE
BYRD
Thanks to its multipe screen sharing design, PRoDrone Byrd
enables new interactions and can be folded to get as
compact as a book.

DRONES
Realsense technologies to collect data
YUNEEK
TYPHON H
By camera, ultrasonic sensor to collect the environment data and
then through Intel CPU real-time processing, it makes RC drone
sense the surrounding environment to make independent judgment.
It can be flexibly through the woods, and follow the cycling sports.

DRONES
Smaller and smaller?
MOTA
JETJAT
NANO
It’s only as small as a paper clip. No GPS synchronization,
no Wifi, no app. It has throttle valve to control the flight
height, two joysticks to control turning and… that’s all.

DRONES
Social sharing, self-flying drone
SKYE
ORBIT
With GPS, computer vision, and SGIT tracking technologies working
together seamlessly and complementary, Orbit has a very precise
tracking system. A perfect outdoor companion to capture your best
moments. You can even share the videos and photos to network easily
and instantly via Skye app.

3D PRINTING WAS A BUZZWORD AT CES ASIA
Every shape, every size, From printing food to objects

3D PRINTING
Will our children learn how to 3D write with a 3D pen ?
LENGYO The 3D printer pen enables to draw three-dimensional
pictures.

SHAWN DUBRAVAC
Chief economist of the Consumer
Electronics Association (CEA)
« Autonomous vehicles will continue to be a
key area of innovation and growth, with
further digitization of the automotive
environment and full customization of
vehicles »

HIGH-TECH CARS
The Autonomous & ultra connected car of BMW without doors nor roof
BMW
i8
The i8 concept allows the driver to switch between hands-off and hands-on modes. its connected
car offering, Connect Drive, its goal is to have 100 per cent of its vehicles across all product
categories on the system. The solution is powered by its Open Mobility Cloud, which links to
numerous data souces for weather and traffic conditions. It is designed to make life easier for
customers by learning users’ personal habits and preferences to optimise travel as well as plan trips

HIGH-TECH CARS
The transformer concept car
MERCEDES-
BENZ
CONCEPT IAA
The Mercedes Benz Concept Intelligent Aerodynamic
Automobile is a transformer : 2 cars in one. When you touch
a button or get to 80 km/h, IAA transforms its forms for
streamlined aerodynamics.

HIGH-TECH CARS
The future of taxi cars ?
CHEVROL
ET FNR
Designed in Shanghai, the Chevrolet FNR model comes from
Transformers movie. It is an electric and self driving car with
front seats that can swivel 180%.

CONNECTED CARS
Collecting Data to improve driving experience
CAR EASY
APPS
Car Easy apps give developers an opportunity to access a lot of
vehicle data to promote the development of new services for
connected vehicles. It is an API that can be used to create interactive
services between different smartphone brands and vehicles

CONNECTED TRANSPORTS
Elwing, the world lightest electric skateboard
ELWING
Founded in Shanghai by two French sliding lovers, the
project started with the idea to revolutionize urban transport
in Shanghai by combining snow sports and vehicles light
electric .

EXECUTIVE EXPEDITION AT THE FOREFRONT OF INNOVATION
Discover the best of the latest trends & Meet the most innovative companies
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MBA Digital Marketing & Business in Shanghai
Launched by EFAP & ESSCA with HUB Institute
Contact : Vincent Montet
MBA Director
vincent.montet@hubinstitute.com

THE HUB INSTITUTE TEAM @ CES ASIA 2016
Let’s keep in touch
52
VINCENT DUCREY
CO-FOUNDER
EMMANUEL VIVIER
CO-FOUNDER
@vincent_ducrey @emmanuelvivier
PERLE BAGOT
ASSOCIATE DIRECTOR
perle.bagot@hubinstitute.com
CHARLOTTE DAUCHEZ
CONTENT MANAGER
charlotte.dauchez@hubinstitute.com
ROMAIN DUSSART
DIGITAL CONSULTANT
romain.dussart@hubinstitute.com
WWW.HUBINSTITUTE.
COM
/HUBINSTITUTE
@HUBINSTITUTE

6 Trends from CES Asia 2016 by @hubinstitute

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6 Trends from CES Asia 2016 by @hubinstitute