"Observation through the lens" submitted as Assignment 2 "Are You Paying Attention?" of A Crash Course on Creativity by Prof. Tina Seelig, Stanford University.

1. Through the Lens
A report by Hung Duong from
Hanoi, Vietnam

3. Warm and cozy, brightly lit
lounge

4. A NiCE MINI Bar with
friendly color

5. Full set of dumbbells

6. Customized events all year
around

7. • Music too loud and noisy
• Trainer lacking attention to customer

9. Traditional Style Entrance Door

10. A Beautiful Corner Triggering the Feeling
of Peaceful Vietnamese Country Style

11. Bamboo Tables – A Charming Intermixing the Western Style
Viet Country Home Diner Set with Traditional Viet Decoration

12. • Soft folk songs playing
• No description of old style food

14. A Mysterious entrance

15. Sign isn’t easy to find when hidden among umbrellas
above but it is open.

16. Organized and clean mini bar in a warm family
style home, keeping our mind at peace

17. Do your work in a quite space with soft music while
you are staying!

18. Keep you relax with handmade stuff!

20. Friendly Staff (~ 20 of them)
Representing the Western
Taking no time to talk to,
Culture in the East
Serving all kinds of coffee

21. Making sure to entertain even when you are in the
restroom

23. Attractive to Even Feeling Closer to Life
Foreign Tourists Rhythm

24. • No guarantee for the quality of
drinks
• Open to noise and distractions

26.  How awful the front of the store can be? The
sign is distracted by the power lines.

27. Black Friday is coming!!!! 10% Discount for every
products. Yahoooooooooo!!!!!!! But they will kill me
with the welcoming sound! Arg!!!

28. Color Coded Floors for Different Staff still busy arranging stuff
Categories of Products when customers rush in!!!

29.  Plenty of staff but no contact initiation with
customers in 15 minutes…

30. HP Laptop in iCorner???
Really???
New Year Cartoons still at the
cash register area in
November???