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Recalibrating Product Strategy - Addressing Demand Shifts in Existing Markets

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Product engineering is every software product owner’s mainstay. During normal times, product owners find the balance between market demands and their product offerings by banking on suitable design features. However, in times of disruptions, such as the current one caused by COVID-19 pandemic, it is critical to make the choice between adapting to the market needs or to go with the existing product design.

In this webinar, we will focus on how technology product owners can implement the right product strategy to address customer pain points. The session will serve as a guide for owners to structure their plans to fulfil unanticipated demand changes.

Key takeaways
- A glimpse of Harbinger's framework for selecting between market demands and product offerings
- Success stories of some technology product companies which focused on the same market with new products
- Snapshot of Harbinger's product strategy consulting service

Veröffentlicht in: Technologie
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Recalibrating Product Strategy - Addressing Demand Shifts in Existing Markets

  1. 1. RECALIBRATING PRODUCT STRATEGY Addressing Demand Shifts In Existing Markets
  2. 2. PANEL INTRODUCTION 3 Shrikant Pattathil President, Harbinger Systems Vibhuti Agrawal Senior UI-UX Architect Lalit Kumar Senior Business Analyst
  3. 3. HOUSEKEEPING 1. If you cannot hear the audio:  Please ensure you have selected the right speaker for audio output.  Test your speaker to ensure if it is working fine from the “Audio Settings” option on the lower left corner of your screen.  If necessary, dial in using phone. Dial-in numbers available at: https://zoom.us/u/accCHpImAk 2. All attendees will be on mute by default, please raise your hand if you have a query, or post it in the chat window 3. A recording shall be made available to all attendees within a few days 4. Questions can be posted through the Q&A panel:  Moderators will try and attend to all questions during the session  Any unanswered questions during the session shall be answered via a follow-up email 2
  4. 4. Poll 1: This is the corporate headquarters of a large corporation, can you name it?
  5. 5. 25 Reposition your product in a new market Build a new product for an unmet need Create more value for existing customers Address shift in demand from existing customers New Market Existing Market Existing Products New Products TYPES OF RECALIBRATION WhatsApp for Business Amazon Web Services Salesforce Lightening UI Paychex remote time tracking
  6. 6. 26 Poll 2: Over the next two quarters, if your product or service is getting recalibrated, where would you position it in this 2x2 chart? Reposition your product for a new market Build a new product for an unmet need Create more value for existing customers Address shift in demand from existing customers New Market Existing Market Existing Products 1 2 3 4 New Products
  7. 7. NEED FOR RECALIBRATION? Contactless service delivery to remote users Shift in Price vs Volume matrix Evolution of newer ecosystems – collaboration apps, robotics, AR/VR New challenges and behaviors of remote users 7
  8. 8. PROCESS OF RECALIBRATION 8
  9. 9. 2 LearnAC Story Classroom sessions with trainer covering and hundreds of students in multiple batches Virtual classroom with larger class in one session 9 Is there any framework or strategy one can apply in such scenarios?
  10. 10. 2 CONSULTING FRAMEWORK- BUSINESS MODEL CANVAS 10 Cost Structure Key Partners Revenue Streams Customer SegmentsValue PropositionsKey Activities Key Resources Channels Customer Relationships Classroom to Online Cost of running classroom to cost of delivering online training Paying for classroom-based learning to paying for online learning
  11. 11. 11 trainup.com Story Jeremy Tillman The CEO & Founder of trainup.com and KnowledgeFlo Is there any framework or strategy one can apply in such scenarios?
  12. 12. 12 CONSULTING FRAMEWORK- JOURNEY MAPPING
  13. 13. SUMMARY 13
  14. 14. 14 RECALIBRATION JOURNEY Need for recalibration Type of recalibration Frameworks to define recalibration Execute Manage Sustain
  15. 15. 15 WHAT’S NEXT IN SERIES Reposition your product for a new market Build a new product for an unmet need Create more value for existing customers Address shift in demand from existing customers New Market Existing Market Existing Products New Products
  16. 16. 16 Questions & Answers
  17. 17. Lalit Kumar Suhas Joshi Maheshkumar Sayali Vibhuti Smita Prachi Utkarsh Business & Market Technology User Experience Software Project Management Thank You Consulting@harbingergroup.com

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