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Module III ,[object Object],Blogging, Blogger Outreach & Digital PR,[object Object]
[object Object]
Christina Lam, Social Media Community Mgr.Blaze PRModule III - Presented By,[object Object]
Table of Contents	,[object Object],[object Object]
Benefits of Blogging
Blogger Outreach
ROI
Benefits of Blogger Outreach,[object Object]
Did You Know?,[object Object],113,000,000 people read blogs,[object Object],150,000,000people will read blogs by 2014,[object Object],156,000,000+blogs in existence,[object Object],-eMarketer,[object Object]
Module III - Social Media Marketing & PR Workshop
Who will blog?,[object Object]
Blogging,[object Object],What should you blog about?,[object Object]
Remember your,[object Object],audience,[object Object],Blogging,[object Object]
Blogging,[object Object]
WordPress,[object Object],Blogging,[object Object],Tumblr,[object Object],Blogger,[object Object]
Blogging,[object Object]
Communicate with clients,[object Object],Blogging Benefits,[object Object],Potential for global exposure,[object Object]
Ability to shape your own brand,[object Object],Helps with Search Engine Optimization (SEO),[object Object],Establishes credibility,[object Object],Blogging Benefits,[object Object]
Blogger Outreach,[object Object]
Blogger Outreach,[object Object]
Blogger Outreach,[object Object],Utilize blogrolls,[object Object]
Blogger Outreach,[object Object],Research,[object Object]
Blogger Outreach,[object Object]
Blogger Outreach,[object Object]
Blogger Outreach,[object Object]
Blogger Outreach,[object Object],Personalize,[object Object]
Blogger Outreach,[object Object]
Blogger Outreach,[object Object]
Module III - Social Media Marketing & PR Workshop
Blogger Outreach,[object Object]
Blogger Outreach,[object Object],Maintain relationships,[object Object]
Don’t:,[object Object],Address email with “Dear Blogger”,[object Object],Send a mass email,[object Object],Attach or send press releases,[object Object],Ask for only positive reviews,[object Object]
Blogger Outreach ROI,[object Object],Engagement,[object Object]
Blogger Outreach ROI,[object Object]
Blogger Outreach ROI,[object Object],Ask bloggers,[object Object],Monitor conversations,[object Object],“How did you hear about us?”,[object Object]

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Module III - Social Media Marketing & PR Workshop