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Q4 Q5 WHAT PERCENTAGE OF B2B Lead Generation Trends 2013

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Q4 Q5 WHAT PERCENTAGE OF LEADS convert to closed-won deals? For most marketers, between What percentage of your leads convert to closed-won deals? Survey 5 and 10 percent responses 25% of qualified leads convert 20% to customers. A whopping 15% 25 percent don’t know their conversion rates. 10% 5% 0% Percentage of Leads 00 05 10 15 20 30 40 50 60 70 80 90 100 Don’t KnowB2B LEAD GENERATION MARKETING TRENDS | Read the 2013 survey results 7

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