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Q4 Q3 WHAT ARE THE GREATEST Barriers to B2B Lead Generation? Today’s greatest barriers to What are your greatest barriers to B2B lead generation sucess? lead generation success are Lack of resources in staffing, budgeting or time lack of resources: Lack of high quality data/lists to drive campaigns Lack of budget staff, budget and time. Limited ability to develop content Lack of time & bandwidth Lack of sufficient insight on target audience Lack of alignment between Sales and Marketing Lack of ability to stop executing and think strategically Lack of reliable data to drive decisions The economic climate Lack of a clear value proposition Lack of insight in competitive research Lack of strategic direction Not enough education on best practices Lack of clarity on goals and objectives Difficulty gaining support from the C-suite Lack of support from IT 0% 10% 20% 30% 40% 50%B2B LEAD GENERATION MARKETING TRENDS | Read the 2013 survey results 5

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