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Q2 HOW EFFECTIVE ARE THE B2B Lead Generation Trends 2013

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Q2 HOW EFFECTIVE ARE THE B2B Lead Generation Tactics? The most effective lead How effective are the following B2B lead generation tactics? generation tactic used by marketers is the Company website company website Conferences/Tradeshows Email marketing followed by email marketing Search engine optimization (SEO) and SEO. Telemarketing Virtual events/Webinars Public relations Paid search (PPC) Social media Online advertising Direct mail Print Advertising 0% 20% 40% 60% 80% 100% Very Effective Somewhat Effective Ineffective Do not useB2B LEAD GENERATION MARKETING TRENDS | Read the 2013 survey results 4

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