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SURVEY METHODOLOGY This survey was B2B Lead Generation Trends 2013

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SURVEY METHODOLOGY This survey was sent to the 42,000 + members of the B2B Technology Marketing Community on LinkedIn. 845 marketers responded – here is a detailed breakdown of the demographics. What industry is your company in? What is your role? Software Marketing High-Tech Advertising/Marketing CEO/President/Owner Business services Sales Professional services Manufacturing Consultant Telecommunication Healthcare Product Management Financial services Engineering Government 0% 5% 10% 15% 20% 25% 0% 20% 40% 60% What is your career level? What is the size of your company (number of employees)? Manager Director 25.3% | Fewer than 10 32.6% | 10-99 Owner/CEO/President 22.0% | 100-999 VP/EVP/SVP 11.4% | 1,000-10,000 Specialist 8.6% | 10,000+ C-Level (CMO, CFO, COO) 0% 5% 10% 15% 20% 25% 30%B2B LEAD GENERATION MARKETING TRENDS | Read the 2013 survey results 20

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