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Q12 WHAT PERCENTAGE OF THE B2B Lead Generation Trends 2013

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Q12 WHAT PERCENTAGE OF THE BUDGET is allocated to lead generation? Allocation of What percentage of your marketing budget is allocated to lead generation? marketing budgets Survey responses to lead generation runs the 20% gamut – from as little as 10 15% percent to more than 80 percent. Most B2B marketers 10% that took the survey, however, don’t know (20 percent). 5% 0% Percentage of Budget 00 10 20 30 40 50 60 70 80 90 100 Don’t KnowB2B LEAD GENERATION MARKETING TRENDS | Read the 2013 survey results 14

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