2. Overview
Entry strategy
Market research carried out and how they
decided on the country and partners
Current problem associate with export marketing
Competitors and their key strategies
Cultural implication
How does the company objectives to connect to
the entry strategy
5. Problem with Strategic Alliances
Entry strategy: Acquisition tigo
Buying a company = Buying Human+
Technological+ Administrative assets
Quick access to an existing customer base+
employee base
6. Problems associate with the
entry strategy and how they
have overcome those
Threat of new
entrants
Threat from
substitute
Bargaining power
of suppliers
Bargaining power
of customers
Industry
Rivalry
7. Threat of new entrants
Bargaining power of suppliers
Threat of substitute products
Bargaining power of customers
Competitive rivalry within the industry
8. Market research carried out and
decision on the country and
partners
Demographic characteristics
Target location description
Cultural characteristics
“Our corporate strategy targets to cover geographical
areas where there are cultural similarities, links and
relations between the people.”
9. Workforce characteristics
literacy rate being over 90.8%
Relevant trade and investment policies and
laws
Telecommunication Regulation Commission
(TRC)
Political stability
10. Current problems associate
with export market
Government regulations and uncertain
political environment
Less availability of infrastructure
Current trends which affects the telecom
industry
14. Company objectives vs
entry strategy
Service Offering
Customer Experience (Enhance positive
customer experience)
Operational Excellence (Strong Profitability)
15. Portfolio (operational influence over its
assets.)
One Company (Maximize economies of scale)
People and Culture (Attract, nurture and
retain top talent within the organization)
16. Summary
Entry strategy
Market research carried out and how they
decided on the country and partners
Current problem associate with export
marketing
Competitors and their key strategies
Cultural implication
How does the company objectives to connect to
the entry strategy
large potential for the telecom sector
56.6% of total population is aged between 15 to 64 years
which represents student and working-age that depend heavily on communication methods on their daily-bases transactions.
In addition, 39.6 % is aged from 0 -14
which represent the future generation of the population whose demand for the fast growing technology of telecommunication will be much more apparent
Mobile subscribers shot up to 12.65 million by June 2009.
BUT People are still cut off from email and internet access and the Mobile broadband penetration is still at its early stage in Sri Lanka
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focal point of Indian Ocean - an important component of the maritime Silk Road
relatively a cordial relationship – DOESN’T share land borders (intermediary role)
“Tourism is growing between the regions and therefore our presence here is important though the market is small.”
no considerable cultural restrictions