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Given October 12, 2011 for Women Entrepreneurs group.
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Social media 101
1.
2.
3.
4.
Having conversations and
exchanging information
5.
Connecting consumers with
brands/Two-way
6.
A way for
brands to strengthen communities
7.
8.
A strategy
9.
Broadcasting/One-way
10.
12.
13.
14.
We expect instant,
transparent and authentic information
15.
We want to
be part of the conversation; we don’t want to be marketed at
16.
We feel overwhelmed
by information because we don’t always know how to filter information
17.
18.
19.
20.
21.
22.
23.
24.
25.
26.
27.
28.
Don’t link
your twitter stream into Facebook
29.
Be honest!
30.
31.
32.
33.
34.
35.
Concept of “Followers”
36.
Who sees what?
37.
@name
38.
# tags
39.
Short URLs
40.
Re-Tweets
41.
DM (direct message)
– only to followers
42.
Auto DM /
auto-follow
43.
Etiquette
44.
45.
46.
47.
48.
49.
50.
51.
Username - branding
52.
Key word dense
description
53.
Website
54.
Keywords
55.
Location
56.
Education, Interests etc.
etc. etc
57.
58.
Stay focused –
short and sweet (you do have 10 minutes)
59.
Make it useful
60.
Inexpensive
61.
Simple distribution
62.
Focus on the
first 10 seconds (capture)
63.
64.
Training videos
65.
Help
66.
Marketing
67.
Events
68.
Interviews with experts
(pssst... you are an expert too)
69.
Contests
70.
Video Blog
71.
Testimonials
72.
73.
74.
Sometimes strategy is
as much what not to do and what to do
75.
76.
77.
Where do your
audiences gather?
78.
What content can
you/should you promote via social media?
79.
80.
Check website analytics
and discover what social media sites are directing traffic to your page
81.
Where are these
audiences talking about your brand already?
82.
83.
Find online channels
where they “gather”
84.
Identify the advocates
and the influencers (they are different)
85.
Listen to the
top conversation topics being talked about – what matters to them
86.
Analyze your brand
data
87.
88.
Determine how you
will connect with your audiences
89.
Define your goals
for social media & what/how you want to influence
90.
Develop a plan
based on what makes sense for the brand, your interaction tolerance and how other channels will be integrated
91.
92.
Bit.ly
93.
94.
Tweet Deck
95.
Sprout Social
96.
97.
Technorati
98.
99.
socialmediaexaminer.com
100.
ragan.com
101.
102.
Not
all online strategies will be effective for all business types.
103.
104.
If you don’t
have a cohesive social media strategy, your presence on social platforms will not meet expectations.
105.
Developing a strategy
takes intelligence and planning to develop your company’s target audience, messages and plan of action.
106.
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