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Social Media 101,[object Object],The Big 3 (or is it 4? Or maybe 5? Or 6? or....),[object Object]
“ANY media connected to the internet that enables interaction between two or more people.”,[object Object],Also referred to as:,[object Object],Web 2.0,[object Object],Digital media,[object Object],New Media,[object Object],Social Networking,[object Object],What is social media,[object Object]
What Social Media is…,[object Object],[object Object]
Having conversations and exchanging information
Connecting consumers with brands/Two-way
A way for brands to strengthen communities
Viral, via mobile and web based platformsWhat Social Media is Not …,[object Object],[object Object]
A strategy
Broadcasting/One-way
The are no real experts or gurus,[object Object]
Social media 101
Social Media Marketing Landscape and Worldwide Users,[object Object],Twitter,[object Object],  300 million ,[object Object],(Feb2011),[object Object],You tube,[object Object],490 million ,[object Object],every month,[object Object],FACEBOOK,[object Object],600 million[5][6] ,[object Object],(active in Jan 2011),[object Object],MySpace,[object Object],  34 million (March 2011),[object Object],LinkedIn,[object Object],100 million ,[object Object],(March 2011),[object Object]
For Boomers, this is RadicalFor Generation Y, this is Business As Usual,[object Object],Today’s Reality ,[object Object],[object Object]
We expect instant, transparent and authentic information
We want to be part of the conversation; we don’t want to be marketed at
We feel overwhelmed by information because we don’t always know how to filter information
Word of mouth and trusted sources are more important than everhttp://www.peoplecanfly.com/blog/2011/01/never-trust-strangers/,[object Object]
Advantages?,[object Object],Drives traffic to your website,[object Object],Good for SEO,[object Object],Establishes you as an expert,[object Object],Nurtures relationships with customers,[object Object]
How Can Social Media Help A Business?,[object Object],Social media can help your brand. ,[object Object],Social media can bring in more leads. ,[object Object],You can get valuable customer feedback,[object Object],You can inform customers of company news,[object Object],You can interact with customers,[object Object]
So where do I start? What do I start with?,[object Object]
Facebook,[object Object],What is it?,[object Object],Users may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. Additionally, users may join common interest user groups, organized by workplace, school or college, or other characteristics. ,[object Object],Why use it?,[object Object],Create a customizable presence for your business and connect with your customers on a more personal level,[object Object],How to use it?,[object Object],Go to Facebook.com and create a page for your business, advertise your Facebook page and grow your connections,[object Object]
Existing user can    Login Here,[object Object],New user can    Signup Here,[object Object]
Here you can search your friends,[object Object],Here you can update your status,[object Object],Account ,[object Object],setting,[object Object],You can edit your profile,[object Object],Facebook Advertisement,[object Object],Your Current updated Status,[object Object],Online Chat frds,[object Object],Your Friends,[object Object]
Getting People To LikeYour Page,[object Object],Suggest to friends,[object Object],Add buttons to your website or blog,[object Object],Include social media links on all your printed matter,[object Object],Incentivise it,[object Object],Provide valuable content,[object Object],Encourage interaction,[object Object]
What to post,[object Object],Link to sites that will interest your target market,[object Object],Import your blog,[object Object],Create content unique to Facebook,[object Object],Canvass opinion – create polls,[object Object],Encourage your community to share,[object Object]
Facebook Evolution,[object Object]
FacebookEtiquette,[object Object],[object Object]
 Don’t link your twitter stream into Facebook
 Be honest!
 Reply to comments,[object Object]
All About Twitter,[object Object],Setting up your account,[object Object],www.twitter.com,[object Object]
New user can signup here,[object Object],Existing user can Login here,[object Object]
Here you can search your friends,[object Object],You can share your status with link,[object Object],Your Followers,[object Object],You can find your frds via Gmail etc,[object Object],Recent updates,[object Object]
Know the basics…,[object Object],[object Object]
Concept of “Followers”
Who sees what?
@name
# tags
Short URLs
Re-Tweets
DM (direct message) – only to followers
Auto DM / auto-follow

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Social media 101